boost online user engagement this valentine with 20 visual tricks
Post on 22-Jan-2018
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ValentineUser Engagement this
Boost
with Visual Tricks20
Online
61.8%consumerscelebrate
Valentine’s Day
90.5%gifts for
are bought
within 3 weeks
Valentine
Improve your online
ROI this February!
Gifts usuallybought on
Valentine’s Day
are ….
1 Animate InformationOn Infographics Visually Get a creative infographic made now!
“Coupling animation with engaging ideas
can send the infographic into the viral
stratosphere
“
- Danny Ashton
Convert data
into a video on
Go Animate, and
Biteable
Use hovering
effects or GIFs
using HTML 5,
CSS and
Javascript
2 Quizzes For CouplesCreate Interactive
Quizzes form a deeper level
of engagement for the online user“
“
- Barry Moltz
Use quiz making
sites like PlayBuzz
or Quiz Creator
IdeasWhat’ll she say when
you give her…
What sort of a Valentine
are you?
Tools
3 For Valentine’s Day
Make Themed Microsites
Microsite is …an effective approach at
boosting engagement and business
growth- Gabriel Shaoolian
““
Decorate the
new domain with Valentine
imagery
Promote
theme-based
products and
services
Colors intuitively create a mood
or atmosphere
- Drew Coffin
“
“
Only alter colors
of marketing not
branding
Color some
design elements in Valentine
theme
5Customize Banner Ads For The Web To Fit The Theme
Online display ads offer a unique
combination of reach and targeting“
“
- Sean Callahan
Offer products
and services
focused on
couples
Stay relevant
and avoid
being banned
by Google
6 Your Ecommerce Site Use Niche Photography For
A Photo reinforces how a brand wants
to differentiate itself “
“
- Dan Schawbel
Personalize
images to suit
couples
Share fun Valentine’s
Day ideas with
singles
7 Content For 14th FebruaryEmbrace User Generated
92% of consumers trust online content
from friends and family above all other
forms of brand messaging
“ “
- Nielsen
Feature content
to give
recognition to
users
Hold contests to
give a discount
coupon
8 Invest Your EffortsIn The Typography Of Design
The aim of typography is to make your
written language … easily readable so
audience’s can absorb your message
“ “
- Poppie Pack
Use trendy fonts
to bedazzle
marketing designs
Enclose typeface in Valentine’s Day symbols
9Themed Product Promo
Images For Social Media
You can be self-promotional and
still provide value “
“
- Kevan Lee
Only say what
customers will
gain from your
product/service
Showcase Valentine’s
Day products
to everyone
10Offer Personalized Online
User-Experience
Today, websites need to be designed to
accommodate a multitude of customer
journeys
“ “
- Nicole Fallon Taylor
Use location
information to
display suitable
visuals on your
website
Cluster Valentine’s
Day buyers to
show the right
advertisements
11Use Cinemagraphs Or
Still Image Slides
…in-between media will become more
mainstream than ever before“
“
- Bill Connolly
Use Flixel to
convey a strong
message about
relationships
With Flipagram,
you can make
quick marketing
visuals
12 Harness The PowerOf Micro-Moments
Micro-moments are the new battlegrounds
for people's hearts, minds, and dollars“
“
- Think With Google
Make ‘How To’
videos and
images
Address to your
customers’
instant searches
13 Picture Competition
Instagram Night-out
Using contests on this massively popular
mobile photo-sharing site can get your
brand marketed and shared by millions
“ “
- WishPond
Choose a winner
and offer a
sizzling deal
Attract singles by
giving discounts
codes
14 Adopt Storytelling Ideas
For Videos This Valentines
The Power of Visual Storytelling is the new
marketing bible! “
“
- Nancy Bhagat
Animated stories
with flat designs
are trending
Define a
problem and be
the solution
15 For Couples And Singles
Offer Discount Coupons
Offering discounts for your online store
can be a powerful weapon in your
conversion arsenal
“ “
- Richard Lazazzera
Offer relevant
deals for the
special day
Target men,
they need
discounts to buy
gifts ;)
16 On Website Homepage
Add A Themed Video
Get a free web design consultation
A brand’s homepage is the most important
expression of its Internet presence“
“
- Jayson DeMers
Show your brand
relation to Valentine’s
Day
Make a generic
yet attractive
video for the
theme
Best Dating Destinations 17Make A Mobile App For
…apps are more responsive to individual
users and can be more convenient “
“
- Matei Gavril
List down all
places with
discounts and
deals
Add maps,
images and
reviews to make
selection easy
18 Products Via Tutorial Videos
Promote Valentine’s Day
Everyone needs a little gift inspiration,
especially on Valentine’s Day when the same-
old chocolates or flowers just won’t cut it
“ “
- Lisa Furgison
Show a
demonstration
of your DIY kit
product
Tricks to make
home-made
gifts for loved
ones
19 E-mail Engaging Greeting
Cards For Valentines
E-mail marketing is a direct route
into your target audience’s world“
“
- Constant Contact
Send a voucher
with a pop-up
card
Sketch
surprise ideas
for a perfect
date
20Time Of Using VisualTricks Is Of Essence
Key to successful visual marketing: right
place, right time, right consumer in the right
frame of mind
““
- Chloe He
Collect data
about online
buying habits
Analyze the
best hours for
promotion
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