bof east 2010: nielsen "square watermelons"

Confidential & Proprietary ವ Copyright © 2010 The Nielsen Company

The Roadto Innovation…

BrightIdea’s Birds of a Feather Conference - May 13, 2010Ann Marie DumaisThe Nielsen Company

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

Good Drivers Required!

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

One Road in…

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

Innovation is nottaught…

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

Creators Challengers

Helpers Doers

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

Traditional Approaches to Innovation

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

Start with a Problem…

…Solve the Impossible.

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company’09 Pilot Oct-Dec

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[Title of Divider Goes Here][Second Line Position]

Where we are headed…

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

Better Products Quicker (BPQ) and

Innovation Platform “Square

Watermelons”

Innovate!new client solutions

Innovate!new technology solutions

Innovate!new UAT solutions

• Innovation occurs during ALL BPQ phases!

• The innovation platform, Square Watermelons, is a tool available to be used duringany or all phases of BPQ

• Provides real-time solutions to unknowns like product redundancy, ability to execute, and client value.Innovate!

new sales/distribution solutions

Ideation

Go/ No-Go (Definition)

Design

Development

Pre-Launch

Launch

Mobilization

Requirements

Test

Post Launch

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04

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May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

Innovation Road trip lessons…• Designate a good driver!• Choose one road in.• Take the “country” road, without divider lines• Enable the passengers; recognize they all have different

talents to contribute.• Have a destination! Know what problem it is you are trying to

solve for.• Keep your dashboard simple and clean• Be cognizant of geographic differences in driving style• Let democracy rule: let the passengers select the best tune!• Pack the “goodies” and make sure they are visible• Put the car on the company’s race track!

May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company

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Thank you

Ann Marie DumaisSVP, New Product Introductionsannmarie.dumais@nielsen.com