bob the builders holds the secret to effective web design
Post on 19-Nov-2014
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BOB THE BUILDER HOLDS THE SECRET TO EFFECTIVE WEBDESIGN - REVEALED
There are about 25 million homes in the UK!!
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There are about 25 million homes in the UK.!!
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But do you know how many websites there are?
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and 225,000 added in June 2014
Over 10.5 million …
And do you know what’s more
STAGGERING?
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Well, like many houses
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they‘ve been thrown up without much thought as to who will use or live in them.
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Template driven one size fits all web design
www.positiveadvertising.comImage Credit: Imad HADDAD : https://www.flickr.com/photos/haddadi/
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No strategy before designing a website
www.positiveadvertising.comImage credit: https://www.flickr.com/photos/rabiem/
No goals established
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No online marketing budget allocated after launch
Image Credit: Philip Brewer https://www.flickr.com/photos/bradipo/
OK, OK
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enough of this damn preaching
OK, OK
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enough of this damn preaching
To succeed on the web you need a safe and practical pair of hands.
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. . . and he’s ready to reveal the secret to effective web design . . .!
Meet Bob, Bob’s a builder
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The golden rule for building a dream house and a website is exactly the same . . .
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Talk to Alan the architect FIRST!!
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Architects are dream catchers!
Builders are kit constructors!
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Choose a builder for an identikit boxy solution.
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Choose a builder for an identikit boxy solution. !
Simply throw out half of your possessions and move in. !
Image of house credit: http://www.publicsectorexecutive.com/
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Choose an architect to translate half remembered daydreams into fully-realised CGI visions of the perfect family home. !
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Balcony wet room?
Image Credit: http://www.eqlife.co.uk/
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Balcony wet room?
Paved patio?
Image Credit: http://www.eqlife.co.uk/
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Balcony wet room?
Ensuite breakfast bar?
Paved patio?
Image Credit: http://www.eqlife.co.uk/
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Alan the architect won’t cramp your style
GOOD web design agencies…
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have their own Alan to ask the right questions
GOOD web design agencies…
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have their own Alan to ask the right questions
We call our Alan a user experience
designer, UX for short.
A UX designer’s job is to plan your website around your goals & customers’ needs.
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A UX designer’s job is to plan your website around your goals & customers’ needs.
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You don’t enter a home via the shower room…
A UX designer’s job is to plan your website around your goals & customers’ needs.
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or have corridors with dead ends
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UX designers plot the customer journey around your website, accessing pages with minimum fuss and obstruction.
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UX designers plot the customer journey around your website, accessing pages with minimum fuss and obstruction.
On any device
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Well, just like Bob is no architect
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Alan is NO web designer!
Well, just like Bob is no architect
If you design the roof before the foundations
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You may need Harry Potter staircases to move around your new home.
Image Credit: http://www.mobygames.com/
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That’s why UX designers start with solid foundations
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LIKE, Alan the architect
would not talk to…
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He has talked to his clients about their budget lifestyle, planning, location, number of rooms , garden, garage … you get the picture…
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He has talked to his clients about their budget lifestyle, planning, location, number rooms , garden, garage … you get the picture…
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a UX designer
will need to meet the exact needs of the customer!
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a UX designer
He won’t talk to the web designer until he has spoken to the client about their brief, budget, product, competitors, customers, their history, their future.
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Forget the stunning looking websites
you keep looking at with the big hero image!
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Yes, that’s what we mean.
BUT, where’s the“buy” button?
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a UX designer will work with…
Content creators
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to ease your customer’s trip around your website.
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to ease your customer’s trip around your website.
No more walking into wardrobes by mistake
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The UX designer and the content creator will then speak to
The UX designer and the Content creator will then speak to
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The SEO specialist
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to formulate a keyword map
so shoppers can find your website just as easily as a post code in a ‘sat nav’ can find your house
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so shoppers can find your website just as easily as a post code in a ‘sat nav’ can find your house
cheap sat nav
to formulate a keyword map
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cheap sat nav
to formulate a keyword map
making sure visitors don’t turn up at your neighbour’s BBQ by mistake
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Back to, Alan the architect
How you doin?
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Back to, Alan the architect
He is happy; you’re happy!
How you doin
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Back to, Alan the architect
He is happy; you’re happy!
Plans approved! Your dream house istaking shape.
How you doin
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Now it’s Bob’s turn to work his magic
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Bob’s got the plans, he’s not thinking 100 per acre boxesanymore.
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He sees the dream, he’s
digging, laying the foundations
and bricks…
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He’s talking to Alan, making sure he is sticking to the plan!
Like a dream home, your website takes shape around the user journey and your organisation’s brand guidelines
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Like a dream home, your website takes shape around the user journey and your organisation’s brand guidelines
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It’s so well planned
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The brickies “Web Designers”
The chippies “Content creators”
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The brickies “Web Designers”
The chippies “Content creators”
The sparkies “SEO guys”
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The brickies “Web Designers”
The chippies “Content creators”
The sparkies “SEO guys”
The architects “UX designers”
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The Landscapers “Developing & Coding websites
Ahhhh
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The brickies “Web Designers”
The chippies “Content creators”
The sparkies “SEO guys”
The architects “UX designers”The Landscapers
“Coders”
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The brickies “Web Designers”
The chippies “Content creators”
The sparkies “SEO guys”
The architects “UX designers”The Landscapers
“Coders”
All working together to build
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The brickies “Web Designers”
The chippies “Content creators”
The sparkies “SEO guys”
The architects “UX designers”The Landscapers
“Coders”
All working together to build your dream home
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The brickies “Web Designers”
The chippies “Content creators”
The sparkies “SEO guys”
The architects “UX designers”The Landscapers
“Coders”
All working together to build your dream home“your effective lead - generating website”
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Time for the house - warming party
www.positiveadvertising.comimage credit: http://myhandsmadeit.com/
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Remember, get the invites out to all the family and friends.
image credit: http://myhandsmadeit.com/
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Remember, get the invites out to all the family and friends.Remember, get the invites out to all the family and friends. !Include directions and wait for the house-warming gifts to roll in!
image credit: http://myhandsmadeit.com/
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Website launch!• Checks made
!• Publicity out
!• Existing customers informed
!• Ongoing marketing plan complete
For building your dream home contact Alan the architect .
For lead generating websites contactwww.positiveadvertising.com
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