board3

ResearchColour modelsFormatsArt workStockProcessesFinishingCosting

Colour Models

CMYKRGBHexachromeSpot colourPMS Pantone matching system

Formats

Standard ISO paperA and SRA sizesImperial (North America versus metric (rest of the world)Tabloid (compact) broadsheet, BerlinerEnvelope 'C' size

Stock

Weights (gsm)Finish - gloss, silk, matt coated or uncoatedLaid or woveBoads, cartonPlastic and acetates.

Art work

Document set upFile formats and fontsSpell checkColour specificationPrinter marksPre flight checkMock upsProofSign off (really important)

Print Processes

LithographGravureScreen PrintFlexographyPad printingSix colourLaminate - gloss / mattFoil blockingEmbossing / debossingSpot UV varnish

Finishing

Binding (what typeFolding and creasingDie stamping / drillingOutside is die cut (cut round)Inside is die stamp (cut out)

Costs

Get quote very early on before you start the job so you know what you are working to.Identical specification for 3 print estimators to work to.Learn roughly what things cost (unit cost)Understand viable minimum quantitiesExtras / Authors corrections - these cost moreDelievery?