bni - training moment - online marketing

BNI – Training Opportunity

Getting to Know Me and Spark Local Marketing

Who Am I?

Former Navy Submariner, Business Analyst, Best Selling Author & Passionate Business Advocate

Who is Spark Local Marketing?

Local digital marketing company focused on increasing our clients’ visibility,

attracting more customers, and increasing their profits!

Our Primary Focus

Online Marketing

&Online

Reputation

Why Online Marketing?

What’s Wrong with Traditional Marketing?

Why Online Marketing?

• Casts Too Wide a Net – Get Time Wasters

• Way Too Passive• We Avoid Ads

Today• DVR• Skip Commercials• Pandora / Sirius /

Ipod• If we want

something, we search for it!

Why Online Marketing?

• Fish Where the Fish Are

• Get Qualified Leads Instead of Time Wasters

• Spend Time Selling instead of Searching for Prospects

• Market 24/7 – 365• Automated• Traceable

• Know how customers are finding you

• Better determine ROI

Top Listings Get Nearly All of the Customers

Leads Generated Through Google1.33%2.17.6%3.11.4%4.8.1%5.6.1%

Top (5) Positions get over 76% of All Web Traffic.Keyword Avg Monthly

Searches Google Page 1 Position

1 2 3 4 5

realtor 6600 2178 1161.6 752.4 534.6 402.6

massage 720 237.6 126.72 82.08 58.32 43.92

chiropractor 720 237.6 126.72 82.08 58.32 43.92

dentist 480 158.4 84.48 54.72 38.88 29.28

HVAC 320 105.6 56.32 36.48 25.92 19.52

lawyer 260 85.8 45.76 29.64 21.06 15.86

attorney 170 56.1 29.92 19.38 13.77 10.37

construction 170 56.1 29.92 19.38 13.77 10.37

electrician 140 46.2 24.64 15.96 11.34 8.54

plumbers 110 36.3 19.36 12.54 8.91 6.71

movers 90 29.7 15.84 10.26 7.29 5.49

The Trust Factor

Prospects need to get to know, like, and TRUST YOU before they commit to buying!

• 88% of people trust online reviews as much as personal recommendation

• Great online reviews generate 18% more revenue

• Online reviews are 12 times more trusted than manufacturer descriptions

Do you want the lowest rated dentist?

Great Referrals

• Service Industry• Plumbers• HVAC• Roofers• Landscaping• Electrician• Painters

Tier 2 Referrals

• Others• Dentist• Urgent Care• Lasik Provider• Chiropractor• Cosmetic

Surgeon• Day Care

CenterSpend Time Serving Customers Rather Than Chasing Leads

Great Referrals

• Business Services• Business Coach• Accountant• Commercial Insurance• Attorney – Business Law• Printer• Commercial Real Estate• Sign / Billboard Company• Business IT Provider• Web Design Company

Tier 3 Referrals

Questions?

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I’m here to answer your questions!!!

Thank You