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Greyumbrellamarketing.com

Grey Umbrella Marketing

Goal 1: Company Overview1 Goal 2: Products Overview2 Goal 3: Good Referrals3

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WhyGreyUmbrella

I called it Grey because of my professor convincing me to get into marketing and because I believe in Umbrella Marketing.

I also wanted something to stand out and people who remember so they could refer me.

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CompanyStructure

RonaldDod

Freelancers range from WordPress Developers, Copywriters, bloggers, search engine optimization experts, Graphic Designers, and more.

Account Services & Strategy

o I focus on the strategy and management aspect.o I have an army of freelancers.o I am the general contractor but still do work myself.o I do Social Media, Digital Advertising, some SEO, and

some Website Design in house.

Freelancers

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CompanyPositioning

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Perceived

Value/Size

Price

Advertising Agencies

Large Website Design Companies

Freelancers

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TargetMarket

B2CRetail businesses that account for 1 million or more in annual revenue. Any B2C business is a good target for us because they have to reach consumers and the internet is one of the best ways to do that.

B2BB2B businesses that account for 1 million or more in annual revenue. In this market we are primarily supporting the sales team with materials such as PowerPoints, a website, sales materials, and more.

Businesses with an outdated website.

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SocialMediaGood for increasing recruiting, sales, and the brand of a company.

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SocialMediaGood for increasing recruiting, sales, and the brand of a company.

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SEO

Search engine optimization is good for businesses that have potential customers searching for them online in Google, Bing, or Yahoo.

For instance: “Atlanta Marketing Company”, “Best Marketing companies in Atlanta”, etc…

Getting Found Online

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SEO

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WebsiteDesign

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ReputationManagement

Good for businesses that deal with high volume B2C consumers who have high service standards. (Cable, internet, restaurants, apartment complexes, etc…)

Google, Yelp, and Urban Spoon Reviews

Google and Yelp are the biggest!

Reviews are the lifeline for restaurants!

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ReputationManagement

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MarketingPlans

Good for companies who are just beginning and do not know where to begin and who their customers are. We can identify new target markets and help increase sales.

Where to begin?

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AllOthers

Graphic Design

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Email Marketing Content Marketing Video Marketing

Greyumbrellamarketing.comWWW.DESIGNERSPARADISE.COM

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Good Things to Listen Foro We have been thinking about redoing our website.o We have been wanting to do social media.o We do not have time to blog.o Our website is horrible.o I never use our website.o We hired some young guy/gal to do our social media but it didn’t work.o We are looking to do SEO.o We wanted to do SEO but couldn’t find someone.o We have lots of bad reviews.o Our reputation is horrible online.o Our website never works.

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IdealBusinesseso Carpet Cleaners, HVAC providers, Plumbing companies, Locksmiths companies,

Restaurants, Bars, landscapers, Non-franchise clothing stores, car dealerships, automotive stores/repair facilities, and other retail/high volume stores with more than $500,000 in annual revenue.

o Non-retail/lower volume B2C businesses doing over 1 million in annual revenue: interior designers, insurance agencies, renovators, general contractors, anything real estate specific, etc…

o B2B companies with annual revenues of 1 million and up or with a budget of $5,000 for a website.

o Startups with marketing budgets of $50,000 and up or a budget of $5,000 and up for a website.

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Questions?