bmw presentation

WELCOME ALLPresentation on Manufacturing Process

Presented by – Basil Paul

PRODUCT WHICH AM TALKING ABOUT?

Its All about Luxury

It’s a 4 Wheeler Premium segment Automobile

Most Stylish and Attractive

Name Starts with “B” and Ends with “W”

The car Which Biji Mam talks mostly……

BAYERISCHE MOTOREN WERKE

CONTENTsCONTENTs

01

02

03

PRODUTION PROCESS

LIVE VIDEO

INTRODUTION

JAMES BOND AND BMW

Die Another Day (2002)

James Bond

“The truth is that innovation is a key element for BMW’s success in the premium market and one of the key motivations to buy a BMW”

----- BMW Group

Founded - 21 July 1917

Founder(s) - Franz Josef Popp

Headquarters - Munich, Germany

Area served - Worldwide

Key people - Norbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board), Adrian van Hooydonk Design Director

Products - Automobiles, motorcycles, bicycles

Production output- 1,481,253 Automobiles (2010) 112,271 Motorcycles (2010)

Employees - 1,70,306

Subsidiaries - Rolls-Royce Motor Cars

More than 90 nationalities worldwide

Employees - 1,70,306 5 continents

Over 140 countries with BMW Group presence

1,00,306 associates 3 automobile brands

2 motorcycle brands BMW GROUP1

Brief History

BMW founded as Aero-engine

manufacturing company in 1917

Motorcycle and passengers cars

First motorcycle model BMW R32 in 1923

1981 BMW becomes the first European

carmaker

Product Diversification

MOTOCYCLES Cars

The first car which BMW successfully produced and the car which launched

BMW on the road to automobile production was the DIXI.

Followed by…..

Dixi (1929) 315/1 (1934) 319/1 (1934)

..success in international racing events –

Lightweight construction, outstanding aerodynamics,

high performance and elegance….

BMW 238 sports in 1936

Until 1950s BMW concentrated on limited no. of models and focus on other parts of Europe

BMW 507 Roadster

Powerful 3.5 lt., and lightweight metal engine….

Huge success in automobile world

In 1995 introduced BMW 5 Series and Z3 Roadster as well

Positioned as elegance dynamic performance and safety

During 1970’s and 1980’s BMW expanded its operation in the USA

and Australia… German brands like Volkswagen and Mercedes and

became serious competitors to these brands in the premium car

business.

Price = Luxury

BMW Cars in India

1 Series

3 Series

5 Series

6 Series

7 Series

(2011-present) Hatchback

(2012–present) Sedan

(2010–present) Sedan

(2008–present) Sedan

(2010–present) Coupe

BMW Cars in India

X3

X5

Z4

MINI

(2010–present) SUV

(2006–present) SUV

(2009–present) Sports Roadster

Safety Features

of BMW

Air vent control

Cruise control

BMW EfficientDynamics

Auto Start Stop function

SunReflective Technology

Multifunctional instrument display

Advanced Emergency Call

Bluetooth interface

Automatic transmission

Electric Power Steering

Electronic seat adjustment with memory function

Speed Limit Info including no-overtaking indicatorBMW Head-Up Display

Anti-lock Brake System (ABS)

Active seat ventilation

Voice control systemRain sensor

Park Distance Control

Turbocharger

BMW Routes

BMW ActiveHybrid

BMW i CONNECT

Production

Process of BMW

BMW’s process in production was

by use of sensory robots to transfer

the car machine part from one unit

to other and within each unit they

automated it so as to reduce Time,

Cost, labor work mainly to increase

Quality.

Special type of robot called

“Hovercraft” designed and patent by

BMW, use to lift the 20kg exhaust

pipe and assemble in car body. Robots performing Spot welding

Hovercraft robot

BUFFER STORAGE

A Buffer refers to a zone in flow

lines where some parts after processing

are temporarily stored before they are

moved to next station for processing.

Engine buffer storage

Car Body part buffer storage

BUFFER BETWEEN WORK STATIONS

Work-Statio

n 1

Work-Station 2

BODY MANUFACTURE

Its used to assembly body operation of car.

This Video shows how Body is

Manufactured by BMW using

ROBOTS

ENGINE MANUFACTURE

BMW engines are using technologies such as:

Direct injection (called High Precision Injection by BMW).

Turbocharging

Variable valve lift (called Valvetronic by BMW)

Variable valve timing (called VANOS by BMW

PAINT SHOP

WORKPART MECHANISM

It is used assembly of Car parts so

workers will have ease of access to

all parts of car.

Man working in tilt and wear mechanism to assemble the car part

Production of

Bike,

Mini Coupe,

Rolls Royse and

Car In a video

BMW Active E

• BMW Active Hybrid

All of these says about the product that BMW offers. It explains why the vehicles makes market leaders.

The BMW Concept 7 Series ActiveHybrid combines

an engine based on the High Precision Injection V8 Twin Turbo

(where it delivers 300 kW/407 hp) with an electric motor that

is only designed to provide support to the internal combustion

engine. The electric motor is integrated between transmission

and engine and provides 15 kW of power and 210 Nm of

torque. the electric motor increases the potential of the eight-

cylinder petrol engine while using Brake Energy Regeneration

– mostly in urban traffic – to reduce fuel consumption and

CO2 emissions

The BMW ActiveE is a electric car based on the BMW

1 Series small family cars.  US Environmental Protection

Agency official range is 151 kilometers with an energy

consumption of 33 kW·h/100 miles

What are BMW Group's driving concepts of the future?

Video showing a demonstration ofBMW 5 Series

Thank You!BMW

- Begin a system

- Make it effective

- Work for its success

Passion.

Dedication.

Design excellence

Innovation.