bmw marketing case study
Post on 11-Apr-2017
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MARKET DRIVER
A Macho Tagline
Only Performance
Only Luxury
Blended both Luxury & Performance Hence able to take on US Market.
BMW’s growth exploded when it successfully targeted specific market segment.
MARKET SEGMENTATION :
How does BMW segment its consumers?
Professionals and Baby boomers
Upper Liberals
BMW X Series
BMW Z Series for Post Moderns
BMW 7 Series for Upper Conservatives
A car that spoke of their success.A brand that stood for prestige & achievement.
Jaguar trolled !
Mercedes Trolled !
• BMW Group• The Tagline• Invading US Market• Brand Ambassadors• Market segmentation• BMW target consumers• Taking on competitors
CREATED by Sumedh Choudhari, Nirma University, Ahmedabad during marketing internship under Prof. Sameer Mathur, IIM Lucknow.
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