bmi international conference

eBoot Campfor Club Managers

What other challenges are you facing with social

media?

Where’s the opportunity in having a social

media presence?

The web offers efficient and effective channels to communicate with your

members when they’re not at the club.

Quick Activity

• Sheet of paper

• Facebook, LinkedIn, Twitter, Google+, Read news, eMail, Video, other (text)?

• Frequent vs. Never

If you’re not generating results with

social media, it’s just a

hobby.

Social Media at 10,000 ft

• What are you looking to accomplish?

• Engagement with your members?

• Brand Awareness?

• Prospects?

• How will you know if you’re successful?

Benefits•A better customer experience for

your members.

•Make a strong impression before they ever walk in the door.

•No one sells your club better than your members. Let them do it!

•Stay ‘top of mind‘ with both members and prospects

Generate Leads: Are You a Google Ghost Town?

Google Local Biz = Prime Real Estate

How many reviews do you have?

Reviews

What should you do?

•Ask your members to write a review for you.

•Boost your positive reviews

•Protect yourself from the bad apples

If you don’t show up at all

•Places.google.com/business

•Make sure area code is on your Website

•Physical address is on homepage

Getting Your Website to Rank

•Want good content on each page telling them (and users) who you are and exactly what you do.

•Want to offer their searchers the right websites

Are these the right KEYwords?

How about these?

Title Tag

•Most important phrase you’ll create on the web

•Helps determine where you rank on Google

• It’s how people decide what to click on when searching

Build Trust & Credibility

Step Two:

Are you scaring people off?

4 Website Pitfalls

•Color Pollution

• All images, no content

•Critical info not above the fold

•Not Mobile responsive

Your Website•You have three different needs

to meet:

•Members & Visitors

•Search engines

•Your own!

Members•Important information above the

fold

•Hours

•Events

•log-in box

•What else?

Visitors•Important information above the

fold

•Phone number

•Physical address

•Contact us

•Membership info

Activity!

•Let’s take a look at some of your sites!

LinkedIn: Where people go to kick your tires

LinkedIn

• 5 Benefits of being a club member

• 3 quality customers to ask for a recommendation from

•When will you get to 500+ connections?

•Who’s going to update your profile daily?

Step 3: Stay ‘Top of Mind’ with members and

prospects

Email is not dead.

• Big myth

• How many of you have checked email today?

• Stay on their radar

• Pack your emails full of value

• ABCE

Your Own•Failure = When a prospect visits

your Website and leaves without giving you their information

Social Media Updates

•Communicate where they’re hanging out

• Short, bursts of things they’re interested in

• Soft mentions of your Sweet Spot

Keep it updated

• Share value

• Article links

•Quotes

• Tips

What should you post?

Posting to Social Media

•Use pieces of your blog, enewsletter content

•Use Pictures

•Make it about THEM

• Post frequently

•When in doubt, go local

Step 1: Get Your Online Ducks in a Row

•Website

•Google Local Biz Page

•Blog

•Social Media Profiles

Google is in trouble...

•Why?

•Real-time search.

•Social Search.

•So how are they responding?

Straight from the horses mouth...

• Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Blog •How often does your Website get

fresh content?

•A place for you to produce fresh content on a consistent basis

•Like an online magazine for your club

•I recommend WordPress

Benefits of a Blog•Articles become web pages that

search engines can rank

•People can share your articles via social media

•Build value and goodwill with your members by producing valuable content

Tips for an effective blog

•Minimum: Once a month

•Don’t phone it in

•Syndicate when appropriate

•Use eye-catching images

•Write it and they will come...is a myth.

Action I want you to take

•Start a blog

•post articles weekly

•no time? email corey@ebootcamp.com and we can chat about running your blog and other social media marketing

Step 1: Get Your Online Ducks in a Row

•Website

•Google Local Biz Page

•Blog

•Social Media Profiles

Every club member should become a social media connection

The goal:

• For the club and its members to share the benefits of membership• To create a ‘clubhouse’ effect where people want to know more• Interruption marketing - staying ‘top of mind’ with prospects

Facebook Business page•Must get fans - lots of them.

•Talk in terms of their interests

•Health, fitness, local, topical (mix in info about your club)

•Remind members of benefits

•Find ways to get prospect in the door (sweet spot)

How will you get fans?

•Use the club to your advantage

•Email members

•Add to your email signature

•Add badge to your Website

•Contest? Incentive?

LinkedIn •Should have a company page and

personal page

•Company page can be managed monthly

•Personal page is for you to connect with members and prospective members

Twitter

•Allow members to connect with the club

•Syndicate content from Facebook

•Use as quick communication tool

Strategy #4: Build Rapport

Activity

• Please write down the names of three of your best clients

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

Your Plan of Attack

• Build a robust profile • Get to 500 connections • Get endorsements • Use ‘Get Introduced’ feature once a week • Send me my commission check :)

In summary...Get people talking about your business.

Don’t get bent out of shape over social media

Power of social media marketing

• ‘This club has it all - best golf course around and the food is superb!‘

•Published to my Facebook - 850 friends

•My Twitter - 10,000 followers

•Linkedin - 1000 Connections

•Total local reach - almost 12,000 peers

•your cost? $0

Things to Remember about Social Media

•Be you.

•Be consistent

•Have fun

•Make it about them

•Measure

Don’tTry and sell memberships

via social media

DoUse social media as a way

to add value to your members and creatively encourage prospects to visit your website and

club.

Exercise: One takeaway from

today • Yellow - One thing I learned...

•Green - I’m going to focus on...

• Blue - I’m going to offer value by...

•Red - I’m excited to get my team working on _____.

We Teach You to Fish

Or fish for you

Reinforcement!

• Social Media Event DVD

• Everything we covered today

• $39.99

• Bestselling Book (Audio Version)

• SEO, Blogging, Articles, Title/Description Tags, Keywords, and more!

• Bonus Twitter chapter

• $39.99

Special Offer: Both for $49

Thank you!

•corey@ebootcamp.com