blyk messaging

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Blyk Messaging

Targeted relevant effective

Targeted Relevant Messaging

Sent directly to the handsets of 16-24s

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Messaging

The dominant mobile behaviour for young people

Inbuilt and instinctive conversation mechanic

Familiar user experience

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Messaging underpins global growth of mobile

CAGR: 48%

CAGR

Source: eMarketer, March 2008

114%

87%

41%

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Blyk Targeting Capabilities

Delivering relevance, insight & value

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Interests

Explicit data from demographics to interests

Source: Blyk BSS 07/10/08

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^ Interaction

Provides implicit profile data

Creates audience groups based on behaviour

Delivers understanding

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Combination delivers relevance and insight

Implicit Profiles Explicit Profiles

^  Broad targeting

^  Scheduling

^  Group analysis

^  Insight

^  Behavioural targeting

^  Segmentation

^  Group creation

Super Groups

Strategy

Efficiency

Value

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Build your own Blyk audience super groups

^  Segment members based on response and interaction

Message 1

Select broad target audience (Explicit profile)

Send interactive message

A

B

Non-response

^  Engaged member groups

^  Apply relevant strategies for each

^  Recapture non-responders

Delivers proprietary mobile audience Minimises wastage

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Value

Relevance ensures two-way value exchange

Young People

© Blyk Tuesday, March 3, 2009 11 Blyk

Value

Relevance ensures two-way value exchange

Young People

^  Cost-effective communication

^  Hard-to-reach audience

^  Minimised wastage

^  Feedback

^  Understanding

^  Trusted relationship

^  Free communication

^  Useful information

^  Entertainment

^  Exclusive content

^  Priority Access

^  Social currency

^  Opportunity to give opinion