bloomingdale's digital marketing strategy

By: Alison Johnson

BLOOMINGDALE’S DIGITAL MARKETING STRATEGY

• Middle-Upper Class Families

TARGET AUDIENCE

http://thyblackman.com/wp-content/uploads/2011/02/blackfamily.jpg

• Bloomingdale’s will be given a makeover.

• New Logo• New website design.

BLOOMINGDALE’S NEW LOOK

Bloomingdale’shttp://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728

Bing’shttp://a0.twimg.com/

profile_images/370888110/

bloomies_B_profile.png

• Social Media Focus:

• Pintrest

• Facebook

• Twitter

• Instagram

INTERNET MARKETING

PINTEREST

http://pinterest.com/bloomingdales/

FACEBOOK

https://www.facebook.com/Bloomingdales

TWITTER AND INSTAGRAM

https://twitter.com/Bloomingdales

FOURSQUARE

https://foursquare.com/bloomingdales

• $96,000-$180,000

h t t p : / / t a l k s p o r t s p h i l l y. c o m / w p - c o n t e n t /u p l o a d s / 2 0 0 9 / 1 2 / C A S H - S TA C K S _ t 2 9 0 3 . j p g

BUDGET

• Upload full-length photo of self.

• Try on the latest looks.

NEW PROGRAM

http://blogs.zappos.com/sites/default/files/blogs/DRESSMEAPP_0.jpg