blogs, wikis, and rss, oh my! collaborate and prosper
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Blogs, Wikis, and RSS, Oh MY!
Collaborate and ProsperJesse Wilkins
February 5, 2009
BLOG THIS!
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What’s a blog?
• Started as online diaries• Today used more as lightweight CMS• Hides complexity of Web publishing• Generally arranged in chronological order, most
recent at top
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Informata
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Blogging basics
• Centralized - one person or group posts, others can only read the posts
• Comments and trackbacks• Easy to link to other pages• Easy to blog using toolbars• Important to keep current!
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Blog use cases
• Internal communications• Project management• Research• Knowledge management• Change order management
Blog Records Management
• If the CEO is blogging, is it a record?– Maybe…
• Most blogging systems support basic content management capabilities
• Review comments periodically– Or consider turning them off
• Track changes to postings, comments– Document reason for changes
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Consumer vs. enterprise blogs
• Control over implementation model
• Security and authentication
• Ease of use
• Audit trails
• Search and retrieval
• Reporting
• Support
• Syndication
Getting started
• Sign up for a free hosted service• Start posting• Keep posting!• Make it relevant if you want it to be read….• Consider commercial solutions
– More control over content– Finer-grained control over access, updates
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Microblogging
WIKI-WIKI
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Wiki-Wiki
• Wikipedia: 2,700,000+ articles in English– More than 10 million in 264 languages
• Wiktionary:1,131,000+ definitions in English• WikiQuote: 16,400+ quotations• Wikitravel: 20,500+ destination guides• Lyricwiki: 400,000+ song lyrics!
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Wikipedia
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The wiki basics
• Collaborative website• Organized as linked articles• Hides complexity of HTML from users• Easy to add articles• Easy to link articles• Easy to correct mistakes
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Wikipedia RM article
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How do you use a wiki?
Source: Stewart Mader, www.ikiw.org
Wikis are more archival than email, less process than Word.
-- Mike Cannon-Brookes
Co-founder and CEO of Atlassian
Collaboration: email vs. wiki
Source: Manny Wilson, CentCom and Intellipedia
There are plenty of ways tocommit career suicide; wikis are just the newest one.
Eric M. Johnson
State Department
Office of eDiplomacy
Commercial vs. enterprise
• Control over implementation model
• Security and identity
• Ease of use
• Audit trails
• Search and retrieval
• Reporting
• Integration and performance
Change tracking
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Implementing a wiki
• Sign up for a free hosted service• Start writing• Invite others to write• Moderate…or not• Consider a commercial wiki
– MUCH more control over look & feel, access rights/security, content
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REALLY SIMPLE RSS
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Really Simple Syndication
• XML-based content syndication language• Makes it easy for users to find your content• Push instead of pull• Most blogs and wikis support RSS natively
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How RSS works
• Find a website with a feed• Subscribe to the feed using a reader• Reader polls the website periodically and
downloads updated feed items• Read the feeds in the reader!
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Google Reader on iGoogle
RSS in Outlook 2007
Questions?
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ADDITIONAL RESOURCES
Additional resources - blogs
• Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, Nancy Flynn, AMACOM Books, 2006.
• Blogging for Business: Everything You Need to Know and Why You Should Care, Shel Holtz and Tom Demopolous, Kaplan Business, 2006.
Additional resources - blogs
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel, John Wiley & Sons, 2006.
• The Corporate Blogging Book: Everything You Need to Know to Get it Right, Debbie Weil, Portfolio Hardcover, 2006
Additional resources - blogs
• The Blog Council
http://www.blogcouncil.org
http://www.blogcouncil.org/blog
• Fortune 500 Blogs wiki
http://blogbusinesssummit.com/fortune500
Sample public blog policies
• IBM Social Computing Guidelineshttp://www.ibm.com/blogs/zz/en/guidelines.html
• Sun Guidelines on Public Discoursehttp://www.sun.com/communities/guidelines.jsp
• Easter Seals’ Internet Public Discourse Policyhttp://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html
Enterprise blog tools
• Atlassian Confluence
http://www.atlassian.com
• Awareness (formerly iUpload)
http://www.awarenessnetworks.com
• Blogtronix
http://blog.blogtronix.com/
Enterprise blog tools
• IBM Lotus Connections
www.ibm.com/lotus/connections
• Six Apart Movable Type
http://movabletype.com/
• Traction Teampage Enterprise Blog
http://www.tractionsoftware.com/
Enterprise microblogs
• Ididwork, http://www.ididwork.com/
• Laconica, http://laconi.ca
• Present.ly, http://presentlyapp.com/
• Socialcast, www.socialcast.com
• Trillr, https://trillr.coremedia.com/home/
• Yammer, www.yammer.com
Additional resources - wikis
• Everything is Miscellaneous, David Weinberger
• Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony Williams
• Wikipatterns, Stewart Mader
• Wikis: Tools for Information Work and Collaboration, Jane Klobas
Additional resources - wikis
• Atlassian blogs:
http://blogs.atlassian.com/
• Brainkeeper blog:
http://www.brainkeeper.com/blog
• eTouch blog:
http://Blogs.etouch.net
Additional resources - wikis
• Socialtext blog: http://www.socialtext.com/blog/
• Ross Mayfield’s (Socialtext CEO) blog: http://ross.typepad.com/blog/
• Traction blog:
Visit their website and look for “BLOG”
Additional resources - wikis
• Wikinomics blog: http://www.wikinomics.com/blog/
• Wikinomics wiki: http://www.wikinomics.com/wiki
Enterprise wiki vendors
• Atlassian Confluence
• Brainkeeper
• eTouch SamePage
• Socialtext Enterprise Wiki
• Traction TeamPage
• Twiki
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