blogher food '14: lightning sessions (all)

LIGHTNING LESSONS:Fast Talks to Build

Core Business Strengths and Strategies

Being Boss atBeing the Boss – Effective Leadership Communication

Stacy Morrison, Editor in Chief, BlogHer@bklynstacy

Think Differently About

What Managing Is

It’s Your Job To Make The Kool-Aid

…. And Sell It

Be Both an Autocrat and a

Democrat

Know and Own Your

Weaknesses

Don’t Sweat the Mistakes,

Vet Them

It’s Your Job to Get Good at

Hard Conversations (To Make Them Easier)

Let Go of Your Plan

Kill the Disgusters (or at least admit they exist)

Make It Safe For Your Team

to Take Risks, To Lead YOU

Master the Media – Tips for Staying on Your Toes & Thinking on Your Feet

Elisa Camahort Page, Co-founder, BlogHer@elisac

Tip #1: Know Your Message, Stay On It• Ask the reporter: What’s the story? What’s their

angle? Who are they talking to? What’s the news peg?

• Prepare *your* talking points: What’s your message and why are you the expert for that message?

• Bring every answer back to one of *your* talking points. Practice. Out loud. Practice with a friend.

• In action: “Parents have always had to help their kids balance schoolwork and extracurriculars…that’s how I manage my kid’s online time.”

Tip #2: Never speak for someone else•Unless you’re reporting on data, you don’t know why anyone else does what they do…speak for yourself.•Unless you’re reporting on data, you don’t know what other people think. You don’t speak for every [fill in the blank] in the world.•You are unfamiliar with “some people”, “others” and such vague, nameless sources. And you cannot comment on an article, book, or research study that YOU HAVE NOT READ!•In action: “I really couldn’t comment on why xx did yy, I know that when *I* experienced that, I did this…”

Tip #3: It’s not your job to fill the silence

This isn’t small talk at a party, stop talking when you’ve made your point.You are not here to “help” the reporter make *their* point, stop talking when you’ve made *your* point.It is better to not be quoted or cited at all than to be quoted or cited for something you’re sorry you said.

Bonus Tips: Great speaker submissionsDon’t just tell us you’re awesome and have accomplished a lot. (That makes *us* figure out where or how you’d fit.)Propose a specific panel, talking about specific things, with specific actionable takeaways (applicable to people other than those exactly like you). Oh, but get ready to be flexible!If proposing multiple speakers, make them diverse.Do your homework: Check out prior year agendas. Get a sense of what worked in the past, and what might be a great new idea.

Protect and Defend Your Turf – Learn the latest on finding and shutting down copyright infringement

Denise TantonCommunity Manager, BlogHer@dtanton

Find:

• Enable trackbacks on your blog• Google Alerts• Google Image Search• Copyscape.com (not free)

Report:

• Comment or email on individual blogs. 

• Use WhoIs to find host provider info and file complaint. 

• File DMCA report with Google. (Particularly good for sites running Adsense Ads.) 

Prevent:

• Don't offer full-content RSS feeds

• RSS Footer Plug in (WordPress)• Watermark photos

What Brands Will Pay For in 2014 – Maximize your Monetization Potential

Jory Des JardinsCo-founder, BlogHer@jorydj

The 3 Things Brands Will Pay for 1. Visual Content2. Performance3. New Advertising Formats

Visual Content

Pinterest/InstagramVideo/Premium UGC

Pinterest | InstagramTop of the purchase funnel

Board curation

Pin development

No repinning on behalf of brands—know the rules

Example post; http://themakeupgirl.net/2013/11/target-sonia-kashuk-bath-body-line-giveaway/

Video | Premium UGC

Performance

CTR, EngagementBrand liftContent Metrics

time spentoutbound links

Image: InfluenceHer 360 Reports

How do I make a case for my content?Google Analytics (time spent, links)

Shares/comments

Video views/time spent

Viewability!

Get analytics from your publishing/marketing partners

New Advertising Formats

In-TextNativeProgrammatic

In-Text

In-Text

Native–In Stream

Native–Posts

Programmatic

• 82 percent of sellers and 83 percent of buyers reporting their use of programmatic channels in 2013 was higher than it was in 2012.

• Sellers estimating revenues from such channels were 81 percent higher.

• Both native and video formats on mobile devices are expected to see significant programmatic adoption in 2014.

• Prediction: programmatic advertising will grow from less than $5 billion worldwide in 2011 to more than $32 billion by 2017.*

Programmatic + Mobile, Digiday & OpenX, March 2014http://venturebeat.com/2014/03/19/openx-and-digiday-research-projects-significant-programmatic-growth-for-native-and-video-on-mobile-devices/ *eMarketer, Oct, 2013.

Programmatic