blogging for business: say buh-bye to the brochure

Blogging for Business: Say buh-bye to the brochure.

What is a blog?

• It’s literally a “Web Log”

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Captain's log, Stardate 9522.6: I've never trusted Klingons, and I never will…

• Blog = type of software that customizes websites.

• Blog post = individual posts within the blog.

• Posts = can be text, a video, a podcast.

Why Blog?

• Establish yourself as an expert.• Promote your service or product.• Write that book.• Share your passion with the world.• Just for fun!

Types of blogs: Blog as Website

Blogs: the backbone of social media

Target

marketYou

Blogs

Website

Blogs

Website

Who reads them?

• People on social networks• People searching for your subject matter• Potential clients• Friends/family

How do people find blogs?

• One-off search• You market it to your audience• Someone links to your article• Subscribe via RSS feed

– In their email– In a home page like my.yahoo.com

*As of 2009, there were an estimated 400 million English language blogs.

Blogs are SEO friendly

• Search engines love:– new content– websites with lots of pages– keywords in titles– back links

Business Blog – Success Story

Business Blog – Success Story

But it’s all about content

• Find a micro-niche• Write like a blogger• Be concise• Include keywords in titles & content• Types of posts:

– Perspective– Reactionary– Educational– Lists

So where do I start? Typepad.com

Typepad Micro for free

How often do you blog?

• Lengthier opinion pieces/columns = once per week if you are sole author.

• 3-5 times per week for shorter items.• Group blogs spread the work.• Most blog programs let you pre-post.

Thank you!

Diane K. DanielsonNew Media Marketing Strategies

Email: Diane@DKDnewmedia.com

Twitter: @DKDnewmedia

www.DianeDanielson.com