blogging for advocacy: filipinaimages.com case study

FilipinaImages.com

Blogging for Advocacy

Reshaping the Filipina Image Online

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ad·vo·ca·cy   n.   The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support.

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http://filipinaimages.com

The Co-foundersFilipinaImages.com is a collaborative effort of all the bloggers who believe that the The Filipina of the

Future deserves a more empowered, diverse image online. Multiple, complex, and whole. The timeless Filipina campaign is brought about by the efforts of

Dine Racoma, Lorna Lardizabal-Dietz andNoemi Lardizabal-Dado

andBloggers

http://dine.racoma.com.ph

Sexy Mom?

FilipinaImages.com• FilipinaImages.com was created on August 8, 2007 to make the online campaign an ongoing

endeavor. The renewed campaign actually started on June 27, 2007.

• created this news portal and advocacy blog for a timeless Filipina Image Online Campaign

• want to continue to showcase and honor the wonderful, diverse Filipina images even after we have achieved a balance of “Filipina” Search Engine Results (SERPs).

•Marc Macalua

• Jonas Diego

• Vonjobi of The Filipino Librarian

•Rhiz Sanchez

• New Filipina in the 90’s

• Fabulous Filipina

• Filipina Soul

• The Filipina Writing Project

• Wikipilipinas.org

• Bloggers

filipina

Google Search Engine Results

Google Images

filipina

What do we mean by “balance?”

The word “Filipina” on the internet showcases websites that are top-heavy on her physical attributes, dating availability, or marriage suitability. What’s wrong with this picture? Nothing and everything.

The Filipina of the Future deserves a more empowered, diverse image online.Multiple, complex, and whole.

But it must be noted that search engines are not the enemy. These search engines, after all, only reflect the prevailing reality in cyberspace.

The Filipina who is a mail-order bride, date seeker, or sex worker is not the enemy, either. They are every bit as worthy of being called Filipinas as other Filipinas.

A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine.

Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if many sites link to the page in this manner.

How To Reshape The Filipina Image Online

Step 1- Write a blog entry

Moved to FilipinaImages.com

How to Reshape the Filipina Image In 3 Easy StepsStep 2- Link to A Filipina Sitesuch as FilipinaImages.com

How to Reshape the Filipina Image In 3 Easy Steps

Step 3- Brand it

October 2007- Two Months After Launch

< number 4

October 2007

< number 1

Philippines Google Search Engine Results for keyword “Filipina”- 4/21/08

< number 1

3/10 are non-dating sites

MSN Search Engine Resultsas of April 19, 2008

< number 5

Yahoo Search Engine Results - 4/20/08

number 29, page 3

USA- Google Search Engine Results for keyword “Filipina” - 4/20/08

< number 1

Google Search Engine Results- Germany4/20/08

< number 4

There is no such thing as this campaign would shape the

Filipina Images. We are already known to be the

“Gold Digger of the World” of this era.

The FilipinaImages Campaign is another “squatters wall” another

“urban beautification project” that seeks only to improve the image of

the affluent Filipina.....

Criticisms From Owners & a User of Filipina Dating Sites

In any goal, whatever courses of action that do not contribute to its attainment should be excluded. In this case, the goal is to project a good image of the Filipinas.

SO WHAT IN THE WORLD ARE THE LINKS AND THE ARTICLE OF ABOUT A FILIPINA WHO WAS THE SUBJECT OF NEGATIVE BLOGS OF A BRITISH GUY DOING IN THE SUPPOSED SEO CAMPAIGN TO RESHAPE FILIPINA IMAGE. The article is even entitled CONNED by A Filipina.

Pakiesplika nga? PAra bang sa isang billboard na nagpopromote ng magandang kutis pagkatapos may malaking taghiyawat sa mukha ng model. (untog-untog ulo)

• Search Optimization project to reshape the Filipina Image Online

• want to create a balance of the “Filipina” keyword in search engine results’ pages.

• We are not out to improve or change the perception of the Filipina Image.

• We share our reflections about what the Filipina of the Future could be like, too.

FilipinaImages.com

•Our contributors and commentators continue to amaze us with their insights and wisdom.

• FilipinaImages.com’s organic growth and evolution happen because of YOU.

Thank You Bloggers

FilipinaImages.com

nancydrewandme.blogspot.commidlife crisis

celdrantours.blogspot.comTourismbaklaako.com

ourawesomeplanet.comGood News Philippines

ode2old.blogspot.comRetirement

awbholdings.comJustice

tingog.comMalu Fernandez

herestolife.wordpress.comHealth

yearningforjustice.blogspot.comDetainee seeking Justice

Atheista.netatheism

ad·vo·ca·cy   n.   The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support.

mabutingbalita.netGood News teacherjulie.com

Special Education

fitzvillafuerte.comFinancial Freedom

gibbscadiz.blogspot.comTheater

Thank You!Dine Racoma - http://dine.racoma.com.ph

Lorna Lardizabal-Dietz - http://radiantview.comNoemi Lardizabal-Dado- http://aboutmyrecovery.com

Nominate Today

2008 Philippine Blog Awards

http://www.philippineblogawards.com.ph

To recognize excellence and diversity in blogging