blogging as the core of your social media activity

The Core of your

Social Media activity

Mark White

Blogging in the past

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

1994

First

Weblog

1999

“Blog”

coined

Blogger

Launched

2004

US

elections

Word of

the Year

2005

Business

Week FP

Blog as home on the web

Essentially, Social Media

incorporate the online technology

and methods through which

people can share content, personal

opinions, swap different

perspectives and insights

Participation - Conversation - Interaction

- Connectedness - Community – Sharing -

Trust - Trustedness

What is Social Media?

Social Media start point?

Social Media start point?

Online• SEO

• Pay per click

• Email

marketing

• Affiliate

marketing

• Online PR

• Webinars

• E-newsletters

Social media• Social networking

• Podcasts / Videos

• Social bookmarking

• RSS

• Micro-blogging

Offline• Printed

Collateral

• Seminars

• Trade shows

• Referral

marketing

• Advertising

• Direct mailings

• Telemarketing

• Networking

Business

Blog

Internet

Marketing

StrategyInternal

requirements

Company

strategy

Marketing

strategy

External

factors

Benefits of Blogging

� Push Marketing

� Demonstrating Expertise & Personality

� Interactive communication

� Great Search Engine Benefits

� Easy to update

� Information Repository

� Integrated Approach

� Content Repository

A word of caution

� It’s not about the technology

� Develop relationships using

the technology

� Getting the right message to the

right people

Reason #1

Reason #2

Reason #3

Fish where the Fish are

Build your own Pond

Impact of TechnologyPre Social Media

Impact of TechnologyWith Social Media

Getting the order right

1. Stop!!

2. Plan your goals

3. Look and listen to what’s happening

4. Start to build in the right places

5. Engage (with the right tools)

6. Keep eyes and ears open

Blog as home on the web

Focus Points

� Your Home on the Web

� A coordinating and adaptable force

� Real space for real content

� Crossover point between social and search

� Plan before you act

The Core of your

Social Media Activities

Thank you

Thank you

and over to you!

http://uk.linkedin.com/in/blogcoach

mark@socialmediadirectors.co.uk