blogging and social media for civil engineer professionals
Post on 01-Dec-2014
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Blogging and Social Media for Civil Engineer
Professionals
Cordell M. Parvinhttp://www.cordellparvin.com
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The Challenge
Dr. Larry Richard, Hildebrandt International Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile"
SkepticsLawyers are:
Autonomous
Lacking Social SkillsAbstract ReasonersImpatientLacking Resilience
Engineers
3
0
10
20
30
40
Five Kinds of Attitudes About Change
Early InnovatorsEarly AdaptorsSlow MajorityReluctant MajorityAntagonistic
What Has Changed-Then
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What Has Changed-Now
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6
What Has Changed-Front Page News
Recommendations
Trust and Rapport
Visibility
Getting Hired
Credibility
Client Meetings
Relationships Weak Ties
Getting
Hired
in
a
nutshell
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Traditional Marketing
“Push-Tactic”
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PERSONAL CONTACT
NEWSPAPER ARTICLES
TELEVISION PRESENTATION
RADIO
PUBLIC HEARINGS
1990’s/Early 2000’s PR Tools
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Professional Services Marketing Today
It’s not what you know, Today it’s who knows what you knowIt’s not who you know,
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Branding
Social Media is 2012 Tool
Public RelationsBuilding
Relationships
Recruiting
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Social Media Marketing
“Pull-Tactic”
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Social Media Types
Social Media Overview
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“It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Twitter, Facebook, whatever.”
On-Line Conversations
Scott MontyHead of Global Social
Media at Ford
Wine and Social Media Guru
19Gary Vaynerchuk
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Social Media Expands Reach
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Strong-Tie Buzz
Weak-Tie Buzz
Who is Using Social Media
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Why Use Social Media
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Who is Using Social Media
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Facebook Users Are Getting Older. Much Older
Marketing Guru
26Seth Godin
Why Use Social Media
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How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
Seth Godin
Politicians Use Social Media
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Politicians Use Social Media
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Why Use Social Media
Economical
Efficient
Effective
Engaging
Why Use Social Media
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Why Use Social Media
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Listen
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Listen - They Are Talking
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Listen - They Are Talking-Blog
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Listen - They Are Talking
38This is what
taxpayers pay for. . . Hard at work
We Hate Oshkosh’s Road Construction
And Posting Photos
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Listen - They Are Talking
And Spreading the Word
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Why Use Social Media
Reduces Luck Factor
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Why Blogging and Social Media
Forces You to Create Valuable Content
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Why Blogging and Social Media
Improve Writing and Communication Skills
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Why Blogging and Social Media
Provides a Way to Get Feedback
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Why Blogging and Social Media
Opportunities to Lead
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Why Blogging and Social Media
Reduces or Eliminates Blast Email
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Why Blogging and Social Media
Content Available 24/7
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Why Blogging and Social Media
Efficient & Effective Way to Stay in Touch
50Locate
Organize
Disseminate
Connect
Interact
How to Use Social Media
How to Use Social Media
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Educate and Communicate
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Distribute Valuable Content
How to Use Social Media
1. Create Valuable
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2. Present/Write Well
How to Use Social Media
Content
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3. Distribute Widely
How to Use Social Media
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Blogs Replace Articles
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675 Words +
Concise
BlogsArticles VS
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Articles
Factual
Conversational
BlogsVS
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BlogsArticles VS
Formal Show Personality
59StoryTechnical
BlogsArticles VS
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Only Words
BlogsArticles VS
Visual or Video
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BlogsArticles VS
Headline Technical
Headline Interesting
VS
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Response & Comment
BlogsArticles VS
One Way Communication
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BlogsArticles VS
Facts and Analysis Opinion
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BlogsArticles VS
Paragraphs
Bullet Points/List
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How to Make Social Media Work
Expand Weak Ties
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Public Relations
Educate and Communicate
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Webpage
Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Educate and Communicate
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Engage and Build Relationship
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Engage and Build Relationship
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Public Relations
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Connecting
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Connecting
How to Use Social Media
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Recruiting
Recruiting
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How to Use Social Media
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Build Community and Public Support
Build Community and Public Support
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INSERT
Build Community and Public Support
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Build Community and Public Support
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Build Community and Public Support
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause
Create Client Evangelists
Build Community and Public Support
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Communicate with Employees
Instant Communication with Employees, Community
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Communicate with Employees
How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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How I Use Social Media
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Tying it Together
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Create Social Media Plan
Next Step
101Who is Your Audience?
Next Step
102What is Your Purpose?
Next Step
103What is Your Story?
Next Step
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Search Engine Optimization
Next Step
What Now
105
106Making it Work Together
What Now
Company Website
107Create Company Policy for Employees
What Now
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