blogger and brand collaborations by julianne taylor and courtney of french country cottage

Post on 11-Feb-2017

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BLOGGERS+

BRANDSSpeaking the Secret Language

of Lasting Collaborations

Julianne TaylorFounder + Creative Director

Courtney AllisonFounder + Creative Director

92%Of consumers are

more likely to purchase via a peer to peer

recommendation over an ad.

83%Of companies use

social media to boost brand awareness.

COLLABORATIONETIQUETTEGET NOTICED. WITHOUT BEING ANNOYING.

GET READY. WORK ON YOU.

Content is king Grow readership Improve metrics

Become a polite stalker.

Send a love letter. WHO you are

WHAT you offer

WHY it matters to them

Allow for flexibility

Don’t underestimate the power of your pitch.

They said YES! Put it in writing

Be Organized OVER deliver

Style It Challenge 2015 Winner

Mandy Rye

Kristin Cadwallader of Bliss at Home

Style It Challenge 2016 Winner

Calling it Home’s

One Room Challenge

Paige Minear

Get Your Foot in the Door

Don’t be afraid of working on a collaboration that isn’t your dream job right away.

Baby steps are good.

A smaller scale collaboration

can lead to a dream job.

14

Be the 1 in 150 MillionStand Out. Be Professional. Relationships are key.

16

Focus on your strengths & hone them to perfection.

15

Do more than is askedand expected.

The DoorOpened…

Now What?

17

Securing Long-Term

CollaborationsBe passionate about the brands you are working with.

Show them your long-term value and why they should continue to work with YOU.

ALWAYS put your best out there. Your content is your portfolio.

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