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Blog to basketBy

Jonny Ross

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Current social media usage?

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Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce

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PRODUCTFINANCE

SALES

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Search Engine Optimisation

• Create great content• Ensure this content is accessible to search

engines.• Make pages unique and relevant• Make the content popular

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On Site

• Keywords• Content• Technical Aspect• Usability

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Off site

• Relevancy• Links• Reviews• Reputation

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How to create an Editorial Calendar?

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Editorial Calendar sounds so complex…• People think it needs to

be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple

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Step 1: Make a list of key dates for the year• Product launches• Events / trade shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones• TV Programmes• This day in history

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Step 2: Add these to your Roadmap

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Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year

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Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet

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Challenge me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy