blog optimization seo best practice
Post on 30-Jun-2015
120 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
Blog Optimization – SEO Best Practice
SEO/SEM & Search – Web Presence Optimization
Andrea Berberich
http://seosemadvice.com
Blog Optimization – SEO Best Practice
When writing a blog consider SEO and think Mobile. Think of your blog as another way of promoting your company, products, purpose, and solutions. Remember that you are also promoting yourself as a blogger as well.
Here are some items to consider:
Work with experts of the subject you want to blog about Review web sites and blogs with high authority & trust
• Do keyword discovery, research and competitive analysis and select high search volume keywords, keyword phrases
http://seosemadvice.com 2
Blog Optimization – SEO Best Practice 2-3
• If you refer to a specific website consult with the owner about the keywords they want you to use
• Use recommended keywords or keyword phrases within your blog and link back to the pages you are blogging about
• Make sure you have the original URLs you want to link to, don’t use vanity URLs
• Find out whether any other promotional items were created such as infographics, graphics, videos, PDFs, deck, “free download,” etc. Consider to address them and link to them
• Cross link to existing blogs with reputable third party web- and blog sites
http://seosemadvice.com 3
Blog Optimization – SEO Best Practice 3-3
Graphics are great in blogs especially when they are linked from Pinterest, Flickr, etc.
Make sure to add the primary keyword in the file name, add titles, description & alt text
Cross link your blog with press releases, articles & web pages that are created simultaneously
Make sure to promote your blog on Social Media channels such as Twitter, Facebook, LinkedIn and/or any other social media channels your audience uses
Make sure your blogs are published on Technorati and alike vertical search engines (Feedster.blogs.com)
Encourage your co-workers & friends to “like” and re-share your blog Have you setup your Google+ account yet? Make sure to add “rel Author” tag plug-in
http://seosemadvice.com 4
http://seosemadvice.com 5
Thank you!
http://seosemadvice.comAndrea Berberich
top related