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FROM PINNING PRETTY PICTURES TO GUARANTEEING

BRAND ENGAGEMENTA Master Class on Pinterest

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Pinners: 2,700

Pinterest Audience: 22 million

Top topics: food, DIY, fashion, beauty, parenting, pets, green, health

BlogHer on Pinterest

Photo credit: Caitie, Lady à la Mode

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Slide setting up Ahalogy Competencies

Pins Placed: 1 billion

Pin Impressions: 2.9 billion

Site Visits Delivered: 32 million

Clients include: P&G, Kellogg’s, The Gap, Kohl’s, ConAgra, Walgreens

Ahalogy on Pinterest

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Photo Credit: Ree Drummond, The Pioneer Woman

Full-service optimization

Conversion to business-building action

High-quality content creators

Proven Pinterest influencers

We’ve put together a best-of solution for brands

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Why Pinterest?

What works on Pinterest?

Meet Power Pinner Jill Nystul

Ball1Ball

2Ball

3

Agenda

Ball

4 Q&A

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Pinterest is social media…Made for marketing

3rd largest source of referral

traffic

Drives 7x the traffic as Facebook per

user

Perfect demographics for brand marketers

SOURCE: Shareaholic SOURCE: Shareaholic//Compete Referral traffic/MAU Source: BizRate: study of 7,413 shoppers

70%

17%

Women1.

2.

3.

4.

5.

6.

Used to find inspiration on

“what to buy”…

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With visual scan, every update can be “seen”

Used for curating ideas, projects, and events

People only follow what will clearly add value

EdgeRank allows only a handful of updates to appear

Used for the widest variety of updates and sharing

People follow easily, knowing that EdgeRank will filter for them

Pinterest vs. Facebook

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“Lean Back” media

Light inspiration, higher on the purchase funnel

Visual scan allows many results to be explored

“Lean Forward” media

Focused search, farther down on the purchase funnel

Most people click or get frustrated before the fold

Pinterest vs. Google

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Pinterest is powerful if you think differently SOURCE: AHALOGY STUDY OF 1.1 BILLION ACTIVE CLIENTS ON PINTEREST

12.2x 4.8xMONTHLY IMPRESSIONS

AVERAGE CLICK THRU1.2% 1 to 3%

80% 2%% RE-PIN/RE-TWEET

PINTEREST CAN BE A GAME CHANGER AT SCALE.Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.

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Photo credit: BlogHer Food ‘12

BEST PRACTICES

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Sound familiar?

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Where Marketers StruggleWHAT DO I

PIN?

WHAT’S THE ROI?

WHO DOES THE PINNING?

LEGAL?

SHOULD I PIN TO FACEBOOK AND TWITTER?

DO I COMMENT

AND FOLLOW BACK?

WHEN DO I PIN?

WHY DON’T PEOPLE

FOLLOW?

DO CONTESTS WORK?

HOW CAN I SCALE?

WHAT ABOUT INFLUENCERS?

FOR BRANDING OR SALES?

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Pinterest is not a social network.

Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.

Pinterest is a content discovery tool.

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TOP 10 CATEGORIES ON PINTEREST

LEADING SUBJECT MATTER CATEGORIES

ON PINTEREST

BABIES

BEAUTY

CRAFTS

FASHION

FITNESS

FOOD

HOME DÉCOR

KIDS

PETS

TRAVELCopyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.

Brands can win at scale on Pinterest by… Pinning (lots of) content that adds

value to your customers’ lives

Tying the earned attention and traffic to marketing objectives

Continuously creating and optimizing for critical mass

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Pinning consistently throughout the day and week IS OPTIMAL

Pin often to win

• Photo credit: Maegan Tintari, Love Maegan

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Spread out pins.

Use a scheduling tool to save time and improve results.

Get way out ahead on holidays.

Timing is everything

Photo credit: Jenny Ingram, Jenny on the Spot

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448 px Wide

Images must be cropped for Pinterest

196 px Wide

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FOLLOW-BACKS & COMMENTS

CAREFULLY CRAFTED BOARDS

“PIN TO WIN” CONTESTS

Less important activities on Pinterest

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Welcome & convert your Pinterest visitors

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Influencer’s Pinterest Pins: 140

Pinterest Impressions: 33,000,000

Re-Pin Ratio is a key measure of progress

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GrowYour Pinterest Platform

An Interview with Jill Nystul

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Of One Good Thing byJillie

Jill Nystul

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Photo credit: I Am Baker

• Set a schedule.

• Watch percentages.

• Pay attention to pin placement.

• Use your Secret Boards.

• Collaborate!

Jill’s Top Pinterest Tips

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Photo credit: BlogHer Food ‘13

Q&A

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