bleu. merchandising plan

BY: ALLI WAYNE

TABLE OF CONTENTS Mission Statement…………..…………...3 What is Bleu.?.........................................4-5 Who is Bleu.? .........................................6-7 Where is Bleu.? ......................................8 Customer Profile.....................................9-10 Product Line............................................11-14 Cost Sheets.............................................15-17 Invoice.....................................................18 Retail Shop..............................................19-23 Marketing................................................24-25

MISSION STATEMENT

Bleu. promises to provide and create clothing to express

individuality and bring out the uniqueness in you.

WHAT IS BLEU.?

At our roots, Bleu. is a lifestyle-clothing brand that was created and designed to

be worn by the everyday young man.

Drawing inspiration from not the runway, but from the streets, shows that we value

personal style and the unique fashion decisions that the everyday young man

makes.

WHAT IS BLEU.?

Whether he is dressed formally, casually, or somewhere in-between, we believe that there

is always room for individuality.

Our customer loves fashion, physical activity, animals, music, movies, exploring, traveling,

learning, spending time with family and friends, and enjoying everything that life

throws at them.

WHO IS BLEU.?

American born designer and owner of Bleu., Alli Wayne, is a recent graduate of Columbia College Chicago. There,

she studied Fashion Business and Marketing.

Alli has an exciting history of experience in the fashion industry and has loved fashion since before she can

remember.

WHO IS BLEU.? Having studied fashion for many years, Alli is a talent to be reckoned

with and truly understands how to

create unique, fashionable, and well-made clothing for the

young professional male who enjoys adventure

and excitement.

WHERE IS BLEU.? Located in the heart of New

York City, Bleu. offers fashionable and affordable

clothing to stand out in such a large, diverse, and stylish city.

Retail Location:

430 Broome Street New York, NY 10013

CUSTOMER PROFILE

CUSTOMER PROFILE

PRODUCT LINE Category: Menswear Age: 18-25 Season: Fall / Winter 2015 Price Range: $45- $136 Fabrics:Cotton, Jersey Knit, Denim, Wool Trimmings: Mesh, Zippers Colors: Light Grey, Burnt Orange, Raspberry, Navy Blue, Charcoal Grey, Black

PRODUCT LINE

PRODUCT LINE

PRODUCT LINE

COST SHEET

COST SHEET

COST SHEET

INVOICE

RETAIL SHOP Introductory Floor Plan

RETAIL SHOP Maintenance Floor Plan

RETAIL SHOP Close- Out Floor Plan

RETAIL SHOP Fixtures

RETAIL SHOP Fixtures

MARKETING

Water bottles with the Bleu. logo will be passed out at store front before store

opening in exchange for consumer email

address.

MARKETING

Stickers with the Bleu. logo will be passed out and

posted around NYC for no charge/

nothing in return.

My hope for Bleu. is that it will be loved and known for it’s quality, style, and authenticity

for years to come.

THANK YOU