blessed sarnelli community-2
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Blessed SarnelliCommunity
A Social Media Marketing Plan for a better Communit
By: Alexandria TrimbleAlec ZulloSteven CurtisVarun Padmanabhan
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Background
November, 1997
Kensington, Philadelphia.
Provides meals and basic necessities for residents of the Kensington area
Daily Events
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S.W.O.T. Analysis
Strengths:
-Local Community Support.
-Clear Mission Statement/Goals.
-Upstanding Cause.
-Dedicated Volunteers.
Weaknesses:
-Acquisition of Funds.
-Organization and Outreach.
Opportunities:
-Social Media Expansion.
-Multitude of Religiously affiliated schools in
Philadelphia.
Threats:
-Other Competition in the Philadelphia r
-Lack of access to target volunteers.
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Main Objectives
Increase Funding via DonaRaise Awareness & Increase Traffic
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Target Audience
Religiously Affiliated Colleges/Universities:
La Salle University
Villanova University
Temple University Holy Family University
Cabrini College
Chestnut Hill College
St. Josephs University
Religiously Affiliated High Schools:
St. Josephs Preparatory School
La Salle College High School
Archbishop Ryan High School
Roman Catholic High School Malvern Preparatory School
Villa Maria Academy
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Social Media Zones & Vehicles
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Action Plan
Increase Fan Base via Friendvertising
Target current and past volunteers by engaging thru Tweets, FB posts and email campaigns
Actively follow, engage and re-tweet other nonprofits with similar causes or complementary causes
Build relationship with local University Greek Organization/Chapter for consistent flow volunteers
Integrate social media networks
Add FB and Twitter icon/handles to website and email signatures
Add Twitter field on Volunteer page where the user can add their twitter handle when registering
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On-page Quality
Create cleaner and more concisecontent
Add Twitter and Facebook icons oneach page
Visually enhance the tab landingpages so visitors will spend moretime on the site
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Off-page Quality & Link Building
Register on nonprofit rating sites similar toYelp
Post volunteer opportunities on popularvolunteer sites (see index)
Build relationship with local nonprofit similar
or complementary to BSC
Apply for Google Ad Grants & Google AdWords to further extend BSC outreach viapaid media
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establish an activation plan
Establish a Web of interconnected Sociamediaso Promote FB page on your twitter account and viceo Always have a link/connection to social page in ne
thank you letters and emails
Follow up Volunteer work with highlights and Descripwork on social medias
Have links to website and Social Media pages on Webas yelp and other volunteer sites
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Manage and Measure
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Thank you!
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Appendix
Register on Volunteer Sites:
Greatnonprofits.org/city/Philadelphia/pa Globalphiladelphia.org/organizations Idealist.org Givegab.com Volunteer.phila.org
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