blackbaud update from matt mallin - chicago internet fundraising summit 5/28

04/11/2023 1

Content Management

Email Marketing

Donation Management

Event Fundraising

eCommerce

AutomationSegmentation

Testing

Reporting & Analytics

04/11/2023 2

MULTI-PART WELCOME SERIES

04/11/2023 3

MULTI-PART FUNDRAISING CAMPAIGNS

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2

3

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THE GO! ESSENTIALS PROGRAM

Luminate Online fundraising software

A proven action plan

A team of your peers and Blackbaud coaches to guide you

Tangible results todayKnowledge to build upon tomorrow

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HOW IT WORKS

GETTING STARTED

Converting site visitorsCultivating new subscribers

Welcome series launcheNewsletter production

HOUSEFILE BUILDINGCAMPAIGN

Outreach tactics Viral marketing

Build/send outreach seriesContinue eNewsletters

YEAR-END FUNDRAISING

CAMPAIGN

Maximizing year-end givingDonation form best practices

Build & send email appealsContinue eNewsletters

SUSTAINER FUNDRAISING

CAMPAIGN

Writing a compelling askCultivating new supporters

Build & send sustainer askOnline sustainer self-serviceContinue eNewsletters

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ONE STRATEGIC TECHNOLOGY PARTNER

Global Company• >30,000 nonprofit clients worldwide• >2,700 Employees

The Right Fit for Non-profit Organizations• 96% Customer Retention Rate• Strong end user focus with intuitive tools

Industry Leading Support Model• Call for anything, anytime• Flexible training options

One Vendor for Total Integrated Solutions• Completely Integrated • Fully Hosted

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NP TECH UNIVERSE

SOCIAL WEBSITE PUSH MKTG PULL MKTG CRM ACC

Facebook

Twitter

Youtube

Linked In

CMS

Design

Services

Forms

Transactions

Conversions

Emails

Surveys

Volunteer

Membership

Advocacy

P2P

Events

Back-office

constituent,

staff,

volunteer &

process

management

Finance

management &

reporting

ANALYTICS

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SHARPEN YOUR FUNDRAISING! SUMMER 2014 BLACKBAUD MAJOR INITIATIVES

5 Major 4 Powerful Tools to Boost Your Fundraising Performance!

1. Blackbaud Credit Card Updater – Never lose a gift again with accurate and updated credit card information!

2. Event Mobile App + MobilePay – Simplify your event experience and make fundraising easier to manage with on-the-spot payments and check-in!

3. Target Analytics – Benchmark your data and fundraising performance and gain insight into how to improve your results!

4. Everyday Hero – Expand your world and empower your supporters to raise money on your behalf through peer to peer crowd funding!

5. Continued Investment – We will invest over $50 Million in Research & Development across the entire Blackbaud portfolio in 2014

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ANALYTICS –TARGET THE RIGHT ASKDonor Type: MNext Ask: $1,001-$5,000Assets: N/A

Donor Type: MNext Ask: $1,001-$5,000Assets: $1M

Donor Type: ANext Ask: $1-$250Assets: N/A

Donor Type: ANext Ask: $251-$500Assets: $500-$1M

Donor Type: SNext Ask: N/AAssets: N/A

Donor Type: ANext Ask: $501-$1,000Assets: N/A

Donor Type: MNext Ask: $10,001+Assets: $10M-$25M

Donor Type: MNext Ask: $5,001-$10,000Assets: $1M-$5M