black and white e-commerce
Post on 29-Nov-2014
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Black and white E-Commerce
What is SoloMo?
Short for social-local-mobile
Takes 3 different marketing tactics▪ Social▪ Local (Search Engine Marketing)▪ Mobile
Combines the 3 tactics into a strategy that drives continuous sales
What is Darknet?
According to (Devine, 2009) Darknet exploit the infrastructure of the Internet but stand apart from it. They use non-standard protocols and ports to create secure networks for groups of all kinds, from dissidents to illegal fire sharers, and from terrorists to anti-terrorists.
Their Implications in E-Commerce
Solomo and Darknet both engage online merchant and customers
They could be really helpful in business especially in marketing
They differ in activities they involve and promote
They also differ in their crowd of users
E-Commerce
SOLOMO
Mainstream audience
Legal products and services Restaurant Spa Salon
Open Information
DARKNET
Anonymous audience
Mostly Illegal products and services Prohibited drugs Hitman services Illegal fire sharing
Secret Information
Trend in the next 2 Years
I think in the next two years, Solomo will continue to grow because aside from its strategic driving of sales, it is unique and has just been introduced to the market.
I also see that it will undergo into more modifications as smart phone features rapidly evolve.
Trend in the next 2 Years
Darknet is not as viral as Solomo. However, I think its intriguing content would make a good publicity once the mainstream audience discovers it.
I see its huge growth in the next two years. It will not stay hidden for a long time. More people will discover it eventually and it will spread like wildfire through word of mouth.
References
Devine, S. (2009). Computer Fraud & Security. Darknets, 2009(12). Retrieved from http://www.sciencedirect.com/science/article/pii/S1361372309701502
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