björn jeffery, ceo & co-founder, toca boca digital kids conference 2013

DIGITAL TOYSFOR KIDS

BY: BJÖRN JEFFERY

BACKGROUND

FOUNDERS FROM BONNIER R&D

EMIL OVEMAR BJÖRN JEFFERY

ENTER: TOUCHSCREENS

BONNIER R&D + STEVE JOBS (RIP)Mag+ www.vimeo.com/bonnier

• Touch screen based

• Fun for kids

• Playing together

• Stimulating creativity

• Play tested

STARTING POINTS

RESEARCH:PLAY, TOYS & GAMES

WHO IS OUT THERE?

TYPES OF PLAY

ACTIVE MAKE-BELIEVE MANIPULATIVE CREATIVE LEARNING

PhysicalOutdoors

Sports

DollsRole-playScenes

ConstructionPuzzlesPatterns

MusicArts & CraftsAudio-Visual

BooksGamesSkills

TYPES OF PLAY

ACTIVEMAKE-

BELIEVEMANIPULATIVE CREATIVE

LEARNING

TOYS & PLAY. NOT JUST GAMES

UNGAMIFICATION”As they grow older, American children have

lost their natural and spontaneous love of

playing. Instead, they have forgotten how to

enjoy the game with their focus on winning.”

BLOCKBUSTER TOYS

THIS ISTOCA BOCA

MAKE THE WORLD’S MOST MAGICAL,

DIGITAL TOYS FOR KIDS

15

VISION:

TOCA BOCA BRAND

•We’re a game play studio

•We encourage self-expression and stimulate the imagination

•We bring people together to play

•We satisfy children’s emotional needs in new ways

•We use new technical possibilities to empower children

OUR TOYS

PLAYING > LEARNING >

GAMINGEDUCATION

DIGITAL TOYS FOR KIDSPRESCHOOL CREATIVE PLAY

APPLE WWDC 2012Toca Boca featured in Apple Worldwide Developers Conference 2012

THANKS!CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery +1 415 577 6349 // +46 705 66 19 46

TRY OUR APPS - www.tocaboca.com

FOLLOW US - www.tocaboca.com & twitter.com/tocaboca