bj boldog mary carroll nick valla chris mcclellan ross goers

Chicago Wolves

BJ BoldogMary CarrollNick VallaChris McClellanRoss Goers

Website

WHAT THEY ARE DOING WELL

• Linked to and advertised on their social media pages

• SEO on Google, Bing, etc. “Chicago Wolves”

• Printed on billboards and tickets

• Sweepstakes and Giveaways

• Good fan interaction

• Good site management

Website

RECOMMENDATIONS

• Create snap tags or QR codes

• Create video box on homepage that automatically plays when loaded

• Better merchandise and jersey promotion

• Promote social media sites more on homepage

• Better schedule promotion

Facebook

WHAT THEY ARE DOING WELL

• Allows good fan interaction

• Shows posts about the community events the players attend, building good relationships with the fans

• Facebook easily allows fans to access the Wolves other social media • Fan of the week is a contest the Wolves run through Facebook, that is won by being very involved with the Wolves

Facebook

• We suggested that the Wolves could more frequently post pictures to their Facebook, as they do with their videos

• They could put a side tab on the Facebook, allowing fans to view upcoming games and keeping them excited

RECOMMENDATIONS

Twitter

WHAT THEY ARE DOING WELL

• keep fans up-to-date, updated often

• Instant feedback, fan interaction with player

• Fans can view photos of the team

• Very well run

Twitter

RECOMMENDATIONS

• advertise that there are game updates

• Link between social media sites

• Not many recommendations, very efficient and effective

YouTube

WHAT THEY ARE DOING WELL

• game highlights

• Creating sense of belonging

• Messages from the players

• Advertising YouTube

YouTube

RECOMMENDATIONS

• Post game interviews

• Videos on mobile app

• Links between social media sites more visible

Foursquare

• Allows people to check-in to games• Gives special promotions

• Isn’t updated very often (last October 2011)

Feed-Me Newsletter

• Weekly newsletter, well run.• Provides the latest Wolves info• Offers incentives for joining

• Not widely advertised