biz camp power tips for linked in

TED VICKEY

The Power of LinkedIn

• Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music Examples: Facebook, MySpace, Bebo

• LinkedIn is a professional network intended to create global business opportunities Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Conduct research Receive industry news Ask & answer industry questions Find, post or forward jobs

Social vs. Professional Networks

Source: Brandhackers

Sites and Services Used At Work…

For Work Related Purposes

For Personal Reasons

LinkedIn 62% 33%

YouTube 34% 55%

Facebook 18% 35%

Twitter 13% 11%

Digg 12% 10%

Del.ic.io.us 10% 9%

MySpace 8% 27%

Second Life 6% 6%

Other 1% 3%

LinkedIn In the Workplace

Source: FaceTime Collaborative Internet Survey, Oct. 2008

LinkedIn is the most predominant social network used for work-related purposes in the workplace

The Power of Viral Growth

• LinkedIn Member Growth:

2009: 35M+2008: 33M2007: 10M2006: 8.5M2005: 4.4M2004: 1.6M2003: 85K

• Quick Stats: 41 new member sign-ups per

minute; Avg. 400K+ per week

122 new invitations to join sent per minute; Avg. 177K+ per day

October 14, 2008: 100,101 new user signups – a LinkedIn record!

85,000 members2003

1.6M members2004

4.4M members2005

8.5M members2006

10M members2007

33M membersAs of Dec 2008

Africa1%

Asia8%

Europe24%

Latin America3%

North America60%

Other0%

Oceania2%

Middle East1%

LinkedIn Network Statistics

Over 35 million professionals*– ~2 million members join

per month– Roughly 1 new sign-up

per second

200 countries

English, Spanish, Frenchand now German!

150 industries

Members from all five hundredof the Fortune 500

*As of January, 2009

LinkedIn Global Reach

LinkedIn data as of October 2008

Geographic Ranking of Member Base

1. US: 17.8M+2. UK: 1.8M+3. India: 1.6M+4. Canada: 1M+Fastest Growing EU(by member sign-up, March, 2008)

1. United Kingdom 1.8M+

2. Netherlands 1.0M +3. France 696K+4. Belgium 411K+ 5. Denmark 396K+6. Germany 423K+

7. Ireland 118K+

LinkedIn Members by Region (%)

LinkedIn Network Demographics

Household Income• 80% over $75k• Average = $139k

Age Range• 25-54 84%

College educated• 90%

Small biz owners • 900k+

Males• 64%

The network is affluent, tech-savvy, and influential

Unique Audience Composition by Household Income (USD)Source: Nielson @plan Fall/Winter 2008

(by membership)

1. Information Technology & Services

2. Computer Software3. Financial Services4. Marketing & Advertising5. Real Estate6. Hospital & Health Care7. Telecommunications8. Education Management 9. Accounting10. Banking

Top 10 Industries on LinkedIn

Adoption of Technology

Time to build up the right connections to supportsearch space

Months-Years?

Weeks-Months?

Days-Weeks?

Hours?

Average strength of connections Low Low-Med Med-High High

LION vs. LAMB

1,909

261,200+

3,936,300+

4,199,500+

469

106,500+

2,887,000+

2,994,000+

202

17,100+

959,800+

977,200+

40

2,200+

278,800+

281,100+

What type of connector are you?

LinkedIn can be used to find:

• Business partners • Suppliers• Service providers• Subject matter experts• Clients• Employees• Jobs• Competitive intelligence• Old friends and connect virtually with new

ones• Information on people you are meeting with

How Professionals Use LinkedIn

Create

Connect

Activate

Applicate

Use in your signature

Use on your business card

Enhance your rank on Google

TripIt success story

TripIt success story

From: Ted Vickey [mailto:vickey@fitwellinc.com] Sent: 04 March 2009 17:56Subject: Ted in London

I will be in London this Sunday through Tuesday. If you’d like to meet for coffee, would love to set something up. I will be at the Olympia Hilton.Ted

Ted Vickey  --  President  --  FitWell LLCIreland Phone: 353-087-616-4091USA Phone (via Skype): 814-806-3543 -- Fax: 703-995-0873Email: vickey@fitwellinc.com -- Web: www.fitwellinc.com Speaking/Author website: www.tedvickey.comGolf fitness website: www.myFitnessCaddy.com/blogLinked In: http://www.linkedin.com/in/tedvickeyBoard Member: American Council on Exercise (www.acefitness.org)Twitter: www.twitter.com/tedvickeyClick here for my complete bio, CV and presskitI usually check email every couple of hours during the day, and I reply to most messages within 24 hours.My latest book - 101 Fitness Tips for Golf is now available.  Visit www.myFitnessCaddy.com for more information.

TripIt success story5 emails

1 face to face

1 deal

Skype From: Jo <@com> To: Ted Vickey <vickey@fitwellinc.com> Date: Mar 04 2009 - 6:12pm

LinkedIn

Hi Ted, I saw you have a Skype Account - can you connect to me? thanks Jo

Success – Status updates

Thank You

Ted VickeyChief Connections Officer

vickey@fitwellinc.com

Screen clipping taken: 3/16/2009, 2:28 PM