bitcoin merchant on-ramp presentation inside bitcoins nyc

BITCOIN MERCHANT ON-RAMP

Steve Beauregard

Steve Beauregard, Founder & CEO

FIAT ANDREAL

CURRENCY

CENTRALIZED DIGITAL

CURRENCY DIGITAL

CURRENCY

Amazon Coins

Peercoin

Ripple

(MintChip)

(Auroracoin)

Bitcoin

Litecoin

Dogecoin

Worldcoin

NXT

DECENTRALIZED

Steve Beauregard, Founder & CEO

DISTRIBUTED CENTRALIZED DECENTRALIZED

Steve Beauregard, Founder & CEO

HYPE GOOD & BAD MAKES HEADLINES

CRYPTO CURRENCIES

BITCOIN HAS EVOLVED BEYOND ILLICIT USES SUCH AS “SILK ROAD” AND EARLY

FAILURES LIKE “MT. GOX, BIPS, AND OTHERS” THAT WERE

ROBBED OR MISMANAGED

Steve Beauregard, Founder & CEO

Steve Beauregard, Founder & CEO

WHAT SCARES MERCHANTS AWAY?

• PRICE VOLATILITY• LIQUIDITY CONCERNS• REPUTATION RISK• SECURITY RISK• SCALABILITY• OPERATIONAL IMPACT • SUPPORTABILITY• CANNIBALIZE EXISTING SALES?• FEAR THE UNKNOWN ! ! !

I BELIEVE IN HONEST MONEY:

GOLD, SILVER &

BITCOIN

Steve Beauregard, Founder & CEO

F.O.M.O. FUELS ADOPTION

THE ONLY FEAR MERCHANTS SHOULD HAVE IS F.O.M.O. “FEAR OF MISSING OUT”

WHAT ENCOURAGES ADOPTION?

• unstable fiat currencies• smartphone penetration• payment friction• long remittance lines• coin ATM machines• online & retail merchants• high transaction fees of alternatives

WHAT IS DRIVING ADOPTION?

The CROWD is disrupting established incumbents

peer-to-peer

THE FUTURE OF TRANSACTION

DIGITAL CURRENCY WILL DO FOR

FINANCIAL TRANSACTIONS

WHAT EMAIL DID FOR

COMMUNICATION

CREDIT CARDS ARE TARGETS FOR FRAUD

The major card networks are

pushing payment companies to upgrade to

EMV or

“chip card” compatible points of

sale by 2015.

NO CREDIT CARDNO LOVE ! ! !

Steve Beauregard, Founder & CEO

CONSUMERS SHOULD BE REWARDED FOR SHOPPING … NOT CHARGED MORE TO OFFSET EXPENSIVE CHARGE-BACKS.

SHOPPING SITES VICTIMIZED & GAMED

MERCHANT CASE STUDIES

800 orders in 24 hours

$130K net new customers

$500,000 orders in 1st week

83,683 daily transactions (Nov. 2013)

5% of all orders are

with Bitcoin better for

Bitcoin Credit Card PayPal

0% 2.7% 2.7% FRAUD

Steve Beauregard, Founder & CEO

NO MIDDLE MAN NO FRICTIONWON’T ACCEPT RECURRING CHARGESLARGER AVERAGE ORDER VALUESPAY AS YOU GOBITCOIN STORED VALUE ALT-COINS = TRANSACTIONSUNIQUE BUNDLING OPPORTUNITIES

Steve Beauregard, Founder & CEO

BY 2015, MOBILE SHOPPING WILL ACCOUNT FOR $163 BILLION IN SALES WORLDWIDE.

BITCOIN IS EXPECTED TO GROW AS MOBILE PAYMENT TRANSACTIONS RISE!

GLOBAL CONSUMER MOBILE SHOPPING

Steve Beauregard, Founder & CEO

1/3 OF KENYANS ALREADY HAVE A BITCOIN WALLET

REMITTANCE IS KENYA’S 4TH

LARGEST SOURCE OF FOREIGN EXCHANGE

OPPORTUNITY EMERGING COUNTRIES

93% HOUSEHOLDS OWN MOBILE

CONSUMER PROTECTION

Account for the interests and needs of consumers,

particularly in developing countries

DIGITAL MONEY IS INFORMATIONEXCHANGE VALUE

SECURITY PEER-TO-PEER

TRUST EXISTS WITH TRANSPARENCY

WHAT STEPS DO I TAKE TO ACCEPT COINS?

1. Review Your Checkout Process– Shopping Cart Plug-in, Gateway or Custom– Hosted vs. whitelabel Integration– Simple Button or URL link to Form

2. Signup for a merchant account3. Upload company KYC documents4. Select currencies Bitcoin, Litecoin, Dogecoin5. Enter bank routing or wire details6. Determine Digital Currency / Fiat Splits7. Test and GO Live

SHOPPING CART PLUG-IN EXAMPLE

FORMS CHECKOUT EXAMPLE

HOSTED INVOICE EXAMPLE

MERCHANT DASHBOARD

TRANSACTION HISTORY

CREATING FORMS OR DONATION BUTTONS

HOW DOES THIS AFFECT OPERATIONS?

1. Unique Payment Differences– Under & over payments– Non payments & double payments– Paid to wrong address

2. Returns and refunds3. Support desks need training 4. Dashboard Integration5. Must be very transparent – Enthusiast demand

it

WHAT ABOUT THE IRS TAX GUIDANCE?

1. Bitcoin is property and subject to ST & LTCG2. Consumer must now track basis of coins3. What companies will solve this problem?4. What about coins held by merchants?5. What will be the impact to shopping?6. What about international purchases

Steve Beauregard, Founder & CEO

BITCOIN: MERCHANT ON-RAMP

QUESTIONS

?

THANK YOU!

Steve Beauregard

INFO@GOCOIN.COM