bing innovation

Sydney Business & Technology User Group

#SBTUG

Date: 30 June 2010

What’s all the fuss about

Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia

E: i-mavozz@microsoft.com

L: www.linkedin.com/in/markvozzo

T: @markvozzo

T: @markvozzo

Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=UWgP0G6j2zY

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Augmented Reality - Avatar Xbox 360

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Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=7JWk_JIE3Ow

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The Business Side of Bing Search

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The Business Side of Bing

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The Business Side of Bing

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Paid Search Click Rate

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The Business Side of Bing

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The Decision Engine - Look Less, Find More.

Bing is all about helping you make faster, more informed

decisions.

Bing - Enhanced Preview demo

Bing + Wikipedia (1+1=3)

Bing Maps integration

provides contextual

information based on

locations mentioned in

the Wikipedia article.

Bing Images – infinite scroll & filtering

Bing Visual Search www.bing.com/visualsearch

Bing

+ Partners

= Quicker Decisions

(1+1=3)

Weather Comparison

IE8 Web Slices www.ieaddons.com/en/webslices/

They are snippets of a webpage that can be quickly referenced

IE8 Accelerators http://ieaddons.com/au/accelerators/

These help you get around the web faster.

Bing Travel (US)

Bing + Wolfram|Alpha (Computation Engine)

Bing + Wolfram|Alpha (Computation Engine)

Bing + MSN http://bing.com/entertainment

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About Bing Entertainment Launched 25th June 2010

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"One of the number one things we're trying to do with Bing

is to help people go from intent to task as soon as

possible," said Parri Munsell, executive producer for

Microsoft's Interactive Entertainment Business Group.

"People come to Internet search engines with an intended

task - to learn about something, play something, watch

something, or do something. In entertainment, it becomes

very easy to connect these scenarios together."

Silverlight – Rich Web Experiences http://silverlight.net

Demo: http://memorabilia.hardrock.com/

Bing Maps

Bing Maps – Major Update Mar 2010

OLD: bingmaps.com.au

NEW: bing.com/maps/explore

Bing Maps API – An Example http://news.ninemsn.com.au/traffic_updates.aspx

Bing Maps – Access via United States http://bing.com/maps/explore

Bing Maps Demo

Bing + Foursquare http://www.bing.com/maps/explore/#/23mvd518f5n4l68x

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Map Apps: Photosynth demo http://photosynth.net (for more Photosynths)

Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874

Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874

Map Apps: Street side Photos Integrates streetside photos with images from Flickr

Map Apps: Worldwide Telescope Look up in the sky – search for stars

Bing Maps – Augmented Reality Demo

http://www.ted.com/talks/blaise_aguera.html

Bing Maps – Augmented Reality Demo

http://www.ted.com/talks/blaise_aguera.html

About the Presenter

Mark Vozzo Online Analytics Lead

Digital Marketing @ Microsoft Australia

i-mavozz@microsoft.com

+61 (2) 9870 2643

http://linkedin.com/in/markvozzo

Bing TV Ad – Los Links http://www.youtube.com/watch?v=h3l-DE_aWQU&feature=digest

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REFERENCES

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More on WebSlices & Accelerators

http://delicategeniusblog.com/?p=813

For tutorial and more in depth info visit:

http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx

Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade

To run most of the things I’m about to show you need:

• Internet Explorer 8 & Silverlight 3 installed

• Both are free to download from:

More about Bing discoverbing.com