big ideas, ideal job, and other holy grails

Recipe for Big Ideas, Ideal Jobs, and other Holy Grails

Viswanath Poosala (vishy)

Head of Bell Labs – India

viswanath.poosala@alcatel-lucent.com| twitter: vishyp

Blog: http://vishypoosala.blogspot.com

Alumni Leadership Talk at IIT Chennai, Oct, 2012

I can’t believe I’m standing on

this side of CLT!

Seriesly

1 2 1 1

1 1 1 2 2 1

3 1 2 2 1 1

Innovation = New & Useful

Bell Labs Innovations that changed the World

BLAST (MIMO)

Hi- Capacity RF

Wide Bandwidth

Optical Amp

100% Plastic

Transistor

Allwave™

Bandwidth Capacity

All Optical

Router

3.28Tbps

Transmission

The Telephone

1st Digital

Computer

The Transistor

The Solar Cell

The Laser

The Telstar Satellite

Digital Cellular

Data Mining &

Visualization

SCAPEL Electron

Beam Lithography

World’s Smallest

Transistor

2nd Gen ATM

Switching

High-res Map

of Dark Matter

N Antennas2

M Antennas

E2E Network

Security Reference

Architecture

Foundation of new

ITU X.805

specification

31,000+ patents, 2+ U.S. patents granted each workday

Can we engineer Innovation?

“it’s in the genes”

“it can be put in a manual”

A recipe for innovations: from mind to market

Problem

Solution

Prototype

Try it out

Try it out on more people

Don’t have to look too far for problems and opportunities

Problem

Get Real about WHOSE problem you are solving (ideally yourself!)

KNOW who your customer is (name, address, face,

issues)

Create use cases. Very detailed. With names of

real people against it.

Talk to them. Again and Again.

Problem

Random Slide

Where do new ideas come from?

Wait for that spark

Make them happen

Solution

We hardly think about thinking

Critical thinking: Is it TRUE?

Creative thinking: What else is possible?!

Solution

A recipe for thinking up new ideas

1. Study: Gather available information

from IN and OUT

2. Create: Propose an idea

3. Build Up: Focus on how well it works

4. Critique: Focus on whether it will

5. Refine: Address the problems

6. Decide

Solution

Create

Build Up

Critique

Refine

Decide

Lateral thinking tricks for generating new ideas

Suggest the outrageous

No one buys books anymore

Ask the opposite / Break the Cliche

Shopping What if the shop pays the

buyers?

Pick an unrelated (even random!) word

Kangaroo on Campus

Solution

Thinking dynamics: Jumping is faster than walking

Logical push

This is so. Hence this follows.

Creative Pull

This COULD be so. If we make that

jump, then what?

Main track

Side track

Direct

Roundabout

Solution

Random Slide: Let’s think outside the basket

Roadmap: Keep it simple.

Prototype

A-B-Cs of Product Roadmapping

•A: Can’t drive the car without it

•B: Would consider paying for that A/C

•C: Will take it if it’s free

Prototype

The Ideal Career

1. pays me the most

2. my parents and advisors want me to take

3. uses my skills best

4. lets me do what I love doing the most

Engineering one’s way to success

Write your goals down

Road ahead

What do you want to achieve? (Think BIG)

Write your goals down (Think SPECIFIC)

How do you get there? (Think like an ENGINEER)

What is the First step you can take – TODAY (Act

like an ENGINEER)

Key Takeaways 1. Build up before Tear down

2. 3 tricks for disruptive ideas

3. Leave some time for silence

4. Write your goals down

5. Do what YOU LOVE the most

Don’t let your past achievements

limit your future

I still can’t believe I’m standing on

this side of CLT!

Thank You!

poosala@alcatel-lucent.com

Twitter: vishyp

vishypoosala.blogspot.com

Bell Labs India

Innovating for Emerging Markets

and Beyond

•27 | Bell Labs India

Bell Labs India

Innovating for Emerging Markets and the World

Launched in 2004

Located in Bangalore

World-class talent with MS and PhDs

Our Mission

•Create disruptive innovations that impact the lives of millions of people in emerging markets

and beyond

Computing Sciences

User & NW Analytics, Privacy & Security, Mobile banking,

Content Delivery, HCI

Networking Research

RAN Virtualization, Carrier Cloud, Green networks,

Whitespace networking, Low-cost connectivity

Alcatel-Lucent Ventures

Kaveri Mobile Smart Loading

big ideas, ideal job, and other holy grails

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