big ideas by maria shibaeva sr. assistant brand manager at procter & gamble
Post on 01-Nov-2014
372 Views
Preview:
DESCRIPTION
TRANSCRIPT
BIG IDEASDonate & Learn 2014
STRATEGY
O the human attempt to get to “desirable ends with available means” Max McKeown (2011)
O …so it’s really a PLAN to ACHEIVE YOUR BUSINESS GOALS with LIMITED RESOURCES…
SYSTEM OVERLOAD
IDEAS
BIG IDEAS
A BIG IDEAO is true to your BUSINESS
O and is also:O DISRUPTIVE TO THE MARKETO HEART & MIND OPENINGO IMMEDIATELY UNDERSTOODO RECOGNIZABLEO EASY TO EXECUTE
EXAMPLESO 1 Global Campaign by a Big Global
CompanyO 1 Volunteer-Run Digital Non-ProfitO 1 Extremely Local Campaign w/
Limited Budget
O Chat
Thank You Mom
https://www.youtube.com/watch?v=LaepoyfmXtA&list=PL4pf1EUaXWRS5PSNexVAg-GARki0Ynssr&index=4
UTEC
https://www.youtube.com/watch?v=35yeVwigQcc
Chat O Anyone wants to volunteer their
project/business as an example for our chat?
BIG IDEASDonate & Learn 2014
top related