big data week 2014: bringing ideas to life

Bringing Ideas to Life LEVERAGING DATA TO CREATE EFFECTIVE USER EXPERIENCES

T4G The Intelligent Application of TechnologyTM

T4G The Intelligent Application of TechnologyTM

Data as a product

T4G The Intelligent Application of TechnologyTM

User Centric

T4G The Intelligent Application of TechnologyTM

Affecting your business now – not the future

Less is More

T4G The Intelligent Application of TechnologyTM

Customers already have a plan

T4G The Intelligent Application of TechnologyTM

Start with something simple

T4G The Intelligent Application of TechnologyTM

Solve Problems for Users

Target and Personalize

T4G The Intelligent Application of TechnologyTM

Collecting Information

T4G The Intelligent Application of TechnologyTM

Personalization

T4G The Intelligent Application of TechnologyTM

Validation

T4G The Intelligent Application of TechnologyTM

Car Manufacturer Example

Information to Action

T4G The Intelligent Application of TechnologyTM

Show me what I need to know, motivate me to act.

Tell me what is relevant.

Things to Consider

T4G The Intelligent Application of TechnologyTM

Focus on User Goals

Learn and Correct

Be Proactive

Use What You Have

T4G The Intelligent Application of TechnologyTM

Focus on User Goals

T4G The Intelligent Application of TechnologyTM

Learning & Correcting Learn and Correct

T4G The Intelligent Application of TechnologyTM Be Proactive

T4G The Intelligent Application of TechnologyTM Use What You Have

LESS IS MORE

TARGET AND PERSONALIZE

INFORMATION TO ACTION

THINGS TO CONSIDER

Thank you shawn.peterson@t4g.com james.macmanus@t4g.com