big data or big hype?
Post on 27-Jan-2015
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One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today. Michael Wolfe, Bottom Line Analytics David Johnson, Decooda Greg Pharo, AT&T David Weinberger, Customer Centric Strategy Our distinguished panelists offer clear views on: The business drivers and ROI of Big Data investment Actual use cases, success stories, and who’s doing it today The role of analytics in turning big data into insights
TRANSCRIPT
BIG DATA OR BIG HYPE?
YOUR MODERATOR
Leonard MurphyChief Editor & Principal ConsultantGreenBook
HOUSEKEEPING
Duration: 1 hour
Recording available
within the next week
Questions?
• Use the Q&A box
• Twitter #iiex
You are on mute
TODAY’S PANEL
Michael WolfeBottom Line
Analytics
David Johnson
Decooda
Greg PharoAT&T
David WeinbergerWhy5 Research
What does “Big Data” mean today?
What’s hype and what’s reality?
What are current data collection and aggregation technologies?
What’s the role of Analytics in turning big data into insights?
What are the business drivers and ROI?
Who’s doing it today? Use cases and success stories.
What’s the picture 2-5 years out?
THANK YOU!
• Use the Q&A box
• Twitter #iiex
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