big data needs a facelift to cut through the social noise

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Big Data is useless unless you can present it in ways to make sense of it. With all the noise in our social feeds, this presentation is aimed to visualize Facebook data (both B2B and B2C) to make it meaningful, actionable and insightful.

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Big data needs a facelift to cut through the social noise

MinneAnalytics – 01/21/2013t: @sk_shivani

Motivation

80% of the learning we engage in is informal.

Data Vomit

An overload of data where the meaning of data is lost on the users.

Social Trends

http://www.maggiehosmcgrane.com/2011/08/revolution-or-evolution-rscon-final.html

Connecting Intelligence

http://www.maggiehosmcgrane.com/2011/08/revolution-or-evolution-rscon-final.html

Personal Channels

http://www.windley.com/archives/2012/06/personal_channels.shtml

Goal – Make data meaningful, actionable and insightful

• Tasks– Who has posted in the last 24 hours?– Hide all brands and companies– View posts by type – videos, photos, links– Contextually relevant check-ins– Filter out posts by groups– Hide content you don’t want to see

Our visualization of FB: http://www.dasboom.com

Data Visualizations

• Facebook Insights - Visualized

Thank You!

• t: @sk_shivani• e: sk.shivani@gmail.com

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