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M2M Ecosystem
M2M market view. More and more M2M segments starting to grow providing
horizontal as well as vertical business opportunities.
Vert
ical
bus
ines
s op
port
uniti
es
1.
Transport & logistics2.
Vehicle telematics3.
Smart metering/Smart grid4.
Connected consumer electronics
5.
Security6.
Retail & commerce7.
Industrial automation, monitoring & control
8.
Health care9.
Public sector & infrastructure
11
22
33
99
77
6655
88
44
Horizontal business opportunities
M2M Value Chain & Revenue Potential
Evolution of M2M business along the value chain.
Ongoing upwards shift in revenue contribution.
Hardware (Box + Modem) E2E solutionTransport & Access
M2M Value Chain Stages
(simplified)
Share of total M2M Revenues
(Trend)
Hardware (Box + Modem) E2E solutionTransport & Access
M2M Value Chain Stages
(simplified)Big Data Analytics
Share of total M2M Revenues
(Trend)
Toda
yFu
ture
Big Data Analytics expected to become the main revenue driver in
M2M business
Innovative trends
M2M Services
M2M Developer Platform
M2M
M2M Solutions
Deutsche Telekom M2M strategy deep dive.
Global developer networkGlobal services
Open and scalable platform,
global SIMInternational MarketingOnline MarketingDirect Marketing & EventsAnalysts Relations
M2M Access &
Enabler Platform
M2M Innovation
Call-a-Bike Connected Fire DetectorRemote Socket
Innovations with ‘ideabird’M2M MarketplaceM2M Partner Portal
Remote machines management
Big Data / Data Analytics
Data Analytics is not a new phenomenon, but the huge amount of data as a result of cross-usage offers new opportunities.
M2M ecosystem orchestration by DTComplex M2M ecosystem with various players
Deutsche Telekom – Single Point of Contact for M2M solutions.
Enabling the full M2M ecosystem.
Hardware & modules
Roll-outConnectivity New business
models
Solution set-upInternational co-operation
partners
expertise from IT and communication networks through Deutsche Telekom, T-Systems and T-Mobile
strong industry-leading partner network
E2E solution set-up and design, roll-out process as well as operations support & management
broad international solution portfolio and industry specific knowledge
secure and stable M2M connectivity around the world
Hardware & modules
Connectivity
International co-operation
partnersSolution set-up
New business models
Roll-out
International Partner Development. Develop M2M business through World‐Class partnerships and
flexible go‐2‐market set‐ups.
Customer
Direct
Business
Partner Deutsche Telekom
Deutsche Telekom Partner
Deutsche Telekom and Partner
Best services with strong Deutsche Telekom brands
International M2M expertise
Partner Knowledge Management and Partner Networking Platform
M2M Partnerships in a combined
synergy for maximized share of
profit
DT Partner Management
New business models needed to enable the M2M ecosystem.
Hardware financing – Example Maingate.
Deutsche Telekom solution
CapEx-free roll-out of smart metering infrastructure with Deutsche Telekom
full roll-out support
best-in-class connectivity provided by Deutsche Telekom
reduction of costs, by enabling load shifting and real time pricing
fulfil
regulatory requirements, like consumer presentation of hourly meter value
Solution
With Energy Management as the core
service, Maingate‘s
Smart Home Solutions
put consumers incontrol of their homes.
E2E solution offers various
benefits to utilities and consumers.
Deutsche Telekom M2M innovation. Example – M2M innovation contest ideabird.
www.ideabird.com
Contest timing:
Feb. 2012 –
Mai 2012
Channels:
Online, with strong Social Media Focus
Quantitative results:
nearly 800 registered users, 80k visitors
from 140 different countries (India 23%, Germany 19%, USA 6%)
Qualitative results:
626 new M2M ideas
Next Steps:
M2M data –
expected growth and challenges
M2M data volume will explode over coming years.
Strong challenges but also huge potentials.
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
2011 2013 2015 2017 2019 2021
data volume in Petabyte
(PB)
Challenges for Big Data Analytics:
Data security
Data ownership
Technical data handling and management
Business models
Incentive for provision of data
etc.
source: Machina
Research -
M2M Global Forecast & Analysis 2011-2022 (as of Nov 2012)
Evolution of data management and analytics.
From separated silos to a consolidated approach.
limited use of available data
huge potential through intelligent data analytics
M2M –
isolated data usage
huge amounts of social data from
Social media
Smartphones
Localization services
cross-usage of M2M and consumer data has not yet been established
Consumer –
isolated data usage
Big Data –
overarching data usage
today tomorrow
Data Analytics
DT Value add:
Dedicated Cloud offerings
Secure data handling
Data enhancement (e.g. network data)
Data Analytics
Public Transport
timetable
real-time
delays
no. of passengers
etc.
Public Transport
timetable
real-time
delays
no. of passengers
etc.
Personal Data
calendar
& time
flight
data
current
location
etc.
Personal Data
calendar
& time
flight
data
current
location
etc.
Traffic
traffic
volume
traffic
jams
parking
lots
etc.
Traffic
traffic
volume
traffic
jams
parking
lots
etc.
Emergency
Services
missions
roadblocks
accidents
etc.
Emergency
Services
missions
roadblocks
accidents
etc.
Smart City as a huge
application area
for
Big Data Analytics.
Contextual
personal assistance.
Consumer
context
related
travel
alarm
based
on real-time
traffic
data
recommendations
about
fastest vehicle
real-time
route planning
Predictive-maintenance measures in order to reduce down-times
Detailed analysis of soil conditions along whole agricultural areas in order to maximize agricultural output
etc.
Predictive maintenance solutions e.g
to reduce downtimes or realize flexible service intervals
Dynamic route planning based on current or expected future traffic conditions
Providing context-related services to passengers
etc.
Electricity grid manage-
ment
based on comprehensive demand and supply side data analysis
Analyze weather reports, tidal phase, geospatial and sensor data for pre-
diction of energy output in renewable energies
etc.
Dynamic traffic steering applications in huge urban areas
Emergency support based on analysis of various data sources in case of public emergencies (natural catastrophes, mass panics, etc.)
etc.
Huge number of Big Data Analytics application areas.
Selected Use Cases.
Public Sector Energy Vehicle Telematics Industrial Automation
13
If you can think it, it’s possible…
with us!
Jürgen
HaseM2M Competence Center, Deutsche Telekom AGLandgrabenweg
151, 53227 Bonn, Germanywww.telekom.com/m2m
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