big bazaar- swot,marketing strategies

MAJOR ASSIGNMENTON

About Big Bazaar Big Bazaar is the largest hypermarket chain in India Big Bazaar was launched in September, 2001 with the

opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of more than 14 years, there are now 184.Big Bazaar stores in 90 cities and towns across India.

The Big Bazaar stores are operational across three formats — hypermarkets spread over 40,000-45,000 sq ft, the Express format over 15,000-20,000 sq ft and the Super Centers set up over 1 lakh sq ft.

Big Bazaar is part of Future Group, which also owns the Central Hypermarket, Brand Factory, Pantaloons, eZONE, HomeTown, futurebazaar.com, KB's Fair Price to name a few and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges

On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the earlier one: 'Isse Sasta Aur Accha Kahin Nahin'.

Lines of Business of the Store Food Fashion Home Solution General Merchandise Leisure and Entertainment Wellness and Beauty Books and Music Footwear Electronics Children Accessories Crockery.

Brands in Big Bazaar Storeso Major In-house Brands

Major Brands in Big Bazaar

Innovations of Big-Bazaar to satisfied and attract customers• Big Bazaar introduced the Wednesday Bazaar concept and promoted it as “Hafte Ka Sabse Sasta Din”. It was mainly to draw customers to the stores on Wednesdays, when least number of customers are observed

• Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 5-6 days biannual campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a consumer• On February 12, 2009 Big Bazaar launched "The Great Exchange Offer", through with the customers can exchange their old goods in for Big Bazaar coupons. Later, consumers can redeem these coupons for brand new goods across the nation.

Hierarchy of Big Bazaar

Business EnvironmentIntern

al

External

External

Internal

Business

Environment

External Factors Internal FactorsCompetition Area

Economic Demand H.R Policies

Weather MarketingStrategies

GovernmentPolicies

Logistics &Godown

Layout Designof Big Bazaar,Kota

• Everyday low prices, which attract customers• Huge investment capacity• Biggest value retail chain in India• Consumer spending increasing at 11% annually.

• Unable to meet store opening targets on time• Falling revenue per sq ft• Overcrowded during offers• Long lines at billing counters

• Increase in consuming middle class population• Increasing mall culture in India.• Increase in use of credit cards.

• Competition from other value retail chains • Large population still prefers to visit local stores• Changing Government policies• Changing Government policies

Inventory Management•Inventory Manager – Mr. Pradhyuman

• There are segments that are made accordingly so that the safety of the product is maintained, and management of stock is easier

Recommendations• Direction for every department should be given.

• Increase the space between product racks.

• Effective after-sale services (Electronics)

• There should be atlest one washroom

for each gender at both levels.

• The store personnel should be more friendly and

easily approachable.