big aiesec online | week one

BIG AIESEC ONLINE Implementation Webinar Week ONE:

The Why and the Basics

Changing the GameOPANDORS

Becoming Big AIESEC Online is not about sending emails faster.

It’s about totally skipping that step.

1. The Why? 2. What is Conversion?3. Action Steps for this week

What is Conversion?

1 2 3 4UNDERSTAND

--------FOCUS

CUSTOMIZE

ATTRACT-------

CONVERT-------

CLOSE

DELIGHT

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SHOWCASE

PRODUCT-CUSTOMER FLOW

PRODUCT EVOLUTION CUSTOMER FLOW

The Conversion Stages

The Stages

The user has registered for

more information and given

some of their information in

return

The user has gone to the Opportunity Portal and

started making searches

The user has clicked “show interest” in an Opportunity on

the Opportunity

Portal

The user has passed review and is raised

on myaiesec.net

The user has not passed

review and is no longer

considered

The Stages

But how can I do Lead conversion this on the

ORS?

Action steps for this week?

1. Go to opportunities.aiesec.org!

Try using the system as if you were a student Set up some searches Play with your profile Become a user!

2. Look at your previous conversion rates

Look at your last recruitment and measure the KPIs to see how well you did

Analyze what were the biggest bottle necks for your LCs

3. Get Access to your ORS Account

Email Musketeers@ai.aiesec.org Should be connected to your aiesec email

account, with your name Edit your username and account so it is

personal to you

4. Create User Accounts for your MC

Set Up > Users > Add User Use their AIESEC email address with their full name MC Super User, and MC User

5. Add your LCs as Teams

Set Up > Teams > Add Team Your MC is the Parent Team Just their LC Name (LC Rotterdam, enter as Rotterdam) Check Spelling!

6. Customize the OP

Tick which countries you want to show Select the SP and Issues you are promoting This is only what the user will see

7. Educate your MC about the why!

Ensure your MC understands they purpose Make sure you prioritize it for re-planning Check out the BIG AIESEC Online Google Drive

Next Week, Same time:Customizing and

Marketing with the OP and ORS!

Becoming Big AIESEC Online is not about sending emails faster.

It’s about totally skipping that step.