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Bids for Designer Agency for Design of India pavilion at International Trade Fairs
scheduled during February/March-2016
Date: 5/11/2015
1 Introduction Agricultural and Processed Food Products Export
Development Authority (APEDA), under Ministry of
Commerce & Industry, Govt. of India is mandated with
the responsibility of export promotion and development
of the following scheduled products:
Fruits, Vegetables and their Products.
Meat and Meat Products.
Poultry and Poultry Products.
Dairy Products.
Confectionery, Biscuits and Bakery Products.
Honey, Jaggery and Sugar Products.
Cocoa and its products, chocolates of all kinds.
Alcoholic and Non-Alcoholic Beverages.
Cereal and Cereal Products.
Groundnuts, Peanuts and Walnuts.
Pickles, Papads and Chutneys.
Guar Gum.
Floriculture and Floriculture Products
Herbal and Medicinal Plants
2 Activities
To achieve its objectives, APEDA undertakes various
export promotion activities which includes participation in
various International trade events by
setting up of Indian pavilion (theme pavilion as well as
stands for exporters) to display and to facilitate
development and promotion of Agricultural and
Processed Food Products of various exporters.
APEDA proposes to invite agencies to submit their
designs for the following Trade Fairs which are scheduled
to be held during the current financial year (2015-16).
1. Fruit Logistica-2015 from 3-5 February-2016 in
Berlin, Germany. (200 Sqm.)
2. Biofach-2015 from 10-13 February-2016 in
6/11/2015
Germany (400 Sqm.)
3. Gulfood-2015 from 21-25 February-2016 in
Dubai, UAE (504 Sqm.)
4. Foodex Japan from 8-11 March-2016 (100
sqm) (To be provided later on)
5. Aahar, Delhi from 14-18 March-2016
(2053qm)
6. Natural Expo West, Anaheim, LA (USA) (150
Sqm)
Lay out Plan of each Fair is enclosed.
3 Scope of Work
The scope of work for the above mentioned events
shall include the following:
1. Conceptualization of overall theme for
Exhibition & Theme Pavilion.
2. Designing and Creativeness of APEDA Pavilion
including built up stands of the
exporters/participants of international quality
standard for the above six events.
3. Creating a suitable Indian brand for the focus
products (Indian organic produce and fresh
fruits and vegetables) for the events proposed
above.
4. Preparation of floor plan with optimum utility
of space allotted for each fair
5. Preparation of Detailed BOQ (Bill of Quantity)
for finalization of Construction /Fabrication
Agency
6. The selected vendor whose design is
approved will also Prepare and develop a
Tender Document for Construction
/Fabrication with approved designs, layouts
etc. and it will also include developing
creative designing and preparation of POP
materials for the proposed events such as
panel, banner, brochure, leaflet, dangler,
flyers, invitation cards, etc.
7. Selected vendor may also Advice on publicity
in India and aboard for promoting the
respective events.
8. Custom Modular exhibit as required.
4 Eligibility for submission of
Application for empanelment
Agencies having following minimum qualifications are
hereby invited to apply for above mentioned activities.
The Agency should be able to provide a qualified
creative team for undertaking the project for APEDA
and should demonstrate experience in handling
large scale projects at international level of
comparable stature. Agencies need to have a strong
design and aesthetic sense with comprehensive
ability to conceive and execute design ideas.
- Must be a registered business entity/service
provider. Registration no. of TAN/Direct
tax/Income tax/Trade Tax/VAT/GST, etc. as
applicable may be quoted in the technical bids
format and copy of the certificate/proof must be
attached. These documents should be in the
name of applicant organization only and not that
of group/sister organizations. In other words,
name of applicant organization should be same
in all the documents submitted.
- A minimum of 5 years experience in
conceptualizing, designing and executing the
projects on turnkey basis for setting up of
pavilion(s) preferably in International events
abroad. Attach Support Documents.
- A turnover of minimum Rs.2,00,00,000/-
(Rupees Two Crores only) during the last
four financial years. Total of four year with
break-up year-wise. Attach CA Certificate
- Submission of EMD in the form of DD for the
amount of Rs. 10,000/- (Rupees Ten
Thousand only) in favour of “APEDA” payable
at New Delhi is essential for the bid without
which the bid offer will be rejected.
- A self certified undertaking has to be
submitted mentioning that they have never
been black listed by any government
organization and it so, the same is not
applicable as on date.
6 Brief Requirement:
Common area (Excluding the exhibitor stalls) in an
approx. area of 35-40 Sq. mtr. with adequate space
for wet sampling will include:
1. Common area to accommodate wet
sampling.
2. Meeting room with sofa sitting and open
sitting with round table and chairs as the
case may be.
3. Top mounted hanging.
4. Custom built wet sampling area with
adequate storage area, display counters,
shelves, microwave oven, chiller, freezer etc.
5. The overall look of India pavilion should be
contemporary and reflect the colour and
vibrancy of modern India. A suitable
branding has to be done and shall be
followed all over with optimal utilization of all
dimensions (specifically top section).
The Pavilion should:
A. Represent a dynamic and vibrant showcase of
India;
B. Include creative design structures
C. Accommodate distinct spaces for projection
and product display
D. Optimum utilization of space.
E. Pavilion shall be well it and there shall be no
dark corners.
F. Primarily be executed using new media and
technologies
G. The lounge will be serviced with beverages
and light snacks. Adequate space
arrangements should be planned for the
same in the layout;
H. Adequate arrangements for storage should
be planned;
I. Bulk structures and backlit forms are highly
avoidable;
7 Terms and Conditions Application Form for the selection of the designing
agency can be downloaded from APEDA’s website
www.apeda.gov.in
7.1 Relevant rules of GFR-2015 will be applicable.
7.3 The application proforma wil l not be returned
unless withdrawn before expiry of the last
date.
7.4 The applicants are advised in their own interest to
ensure that all the points brought out in the
checklist are complied in their application, failing
which the offer is liable to be rejected. Incomplete
applications will be summarily rejected.
7.5 The applicant shall be deemed to have accepted
all the terms and conditions as laid down in the
bidding document.
7.6 Any interlineations, erasures or overwriting shall be
deemed to have accepted be valid only if they are
initialed/signed by the person or persons signing
the application.
7.7 Selection of Vendors will be finalized by
Selection committee comprising of APEDA
officers, trade bodies and other Govt.
Organizations constituted for the purpose.
7.8 Selected Vendor may participate in Construction and
fabrication of pavilion and booths etc.
8 APEDA reserves the right to: 8.1 Copy right of design/Art work of products Brochures
etc. where payment has been made by APEDA.
8.2 Make changes in the Design plan, Art work
and products, Brochures .
8.3 Extend the deadline for the submission of
applications at its discretion.
8.4 Accept or reject any proposal at any time prior to
selection, award of contract/order, without assigning
any reasons and without any liability on APEDA.
8.5 Modify terms and conditions of the selection
procedure.
8.6 APEDA has right to ask any relevant information/
documents from the applicants for deciding
empanelment.
8.7 The decision of the APEDA shall be final and
binding in this regard.
8.8 For interpretation of any clause of this document, the
decision of Chairman APEDA would be final and
binding on both the parties i.e., bidder and APEDA.
9 Pre-Bid Meeting Pre bid meeting will be held after 7 days of release of
advertisement.
10 Three level selection
1.Priliminary short listing
2.Selection by the Selection Committee on the basis
of presentation
3.Selected agencies are eligible for participation in
financial bids.
12 Selection Procedure 12.1 A Committee in APEDA will carry out a preliminary
screening of the applicants and will shortlist the vendors
fulfilling the prescribed requirements. The short listed
applicants will be required to make presentation of their
designs before the selection committee.
12.2 The agency whose design will be shortlisted during
technical presentation, will be required to submit
necessary details including BOQ pertaining to the
shortlisted design. In case the agency whose design is
shortlisted un- selected in financial bid will be
compensated by payment @ 1% of the total cost of
select financial Bid on L-1 base.
12.3 The copyright of the design selected will be with
APEADA
S. No. Areas Score/Weightage
1. Overall concept creative and design 70
2 Turnover of the Company: Breakup of marks is given below:
2-5 crore 6 marks
More than 05-10 crore 8 marks
More than 10 crores 10 marks
10
3 Previous works of similar nature at National/ international
level of the Government or reputed Private bodies. Breakup
of marks is given below:
5 years 6 marks
More than 5-10 years 8 marks
Above 10 years 10 marks
10
4 Award winner design during the International and National
events.
5 -10 6 marks
More than 10-15 8 marks
Above 15 years 10 marks
10
12.4 The marking would be done for all the presentations by the
selection committee on the above parameters. The vendor
who scores minimum 60% marks (60 out of 100 marks)
in technical presentations, will be shortlisted.
12.5 Selection of Vendor as per the guideline of GFR-2008 on
the basis of L-1
The advertisement has been released on 06/11/2015 and the last date for receipt of
Technical bid within 21 days from the date of Advertisement i.e. 26/11/2015 by 5 PM
positively. The complete applications should be addressed to:
General Manager (Trade Fairs)
A P E D A
3rd
Floor, NCUI Building, 3, Siri Institutional Area,
Opp. Asiad Village, August Kranti Marg,
New Delhi – 110 016 (Tel: 26514564 Fax: 26519259 Email: navneeshsharma@apeda.gov.in
Annexure 1
APPLICATION FORM FOR EMPANELMENT OF AGENCY FOR VARIOUS ACTIVITIES OF
APEDA
1 Name of Organization
2 Correspondence Address
3 Contract Person
4 Contract Details
Telephone No.
Cell No.
Email:
5 Profile of the agency including the staff strength
on payroll
Staff strength ______
6 Details of work/ services being offered
7 Experience (No. of Years)
Number of Years ______
8 Track Record – previous experience of handling
similar nature of work (Please mention here).
The company must have 5 years work
experience (list with copy of Work order
attached)
9 A CA certificate certifying the turnover of the
applicant bidder for the last 5 financial years
including 2014-15. The turnover should be in
the name of applicant organisation only and
not that of group/ sister organisations. (Copy
enclosed)
10 Self attested photocopies of latest Income Tax
Returns for the last 5 years. These documents
should be in the name of applicant
organisation only and not that of group/sister
organisations. In other words, name of
applicant organisation should be same in all
the documents submitted.
11 Permanent Account No. PAN (Self certified copy)
12 Services Tax/VAT No. (Self certified copy)
13 Tin No. (Self certified copy)
14 Tan No. (Self certified copy)
15 List of Clients
16 A self certified undertaking has to be submitted
mentioning that they have not been blacklisted
by any government organization and the same is
not applicable as on date. (Copy enclosed)
18 Other relevant details
19 List of Enclosures
I/We hereby certify that the information given above is true and nothing has been concealed
therein. It is further certified that neither the organization nor any of the officials of the
organization have resorted to unethical practices and no investigation/vigilance enquiry is
pending by any agencies/courts.
______________
Authorised Signatory
__________________
Name
___________________
Designation With Company Seal
Date --/--/----
Place
The proposed APEDA pavilion will be designed in the complete wooden material
including the common area, sampling and participant’s area. The scope of work for the
Event shall include the following:
H1
OrganH10
40'
H100
uniqu
H1002
Nothin
H1003
Colum
H1004
Bare
H1005
Sensi
H1006
Select
H1007
Cultur
H1008
Limati
H1009
simpl
H101
Little
H1010
Barrie
H1011
Foodi
H1012
BoodH1014
Warho
H1015
20'
H1016
OWN
H102
Healt
H1020
Certifi
H1021
Nouri
H1022
Milkad
H1023
Bakeo
H1024
Slant
H1025
Intelli
H1026
BoothH1028
Herba
H1029
Evam
H103
RXBA
H1030
Jacqu
H1031
Paul's
H1032
Mexic
H1033
Paul's
H1034
Xochit
H1035
LAICA
H1038
APEDA
H104
Jelly
H1040
APEDA
H105
Bubba
H106
20'
H107
ChoctH109
ColinaH111
Bloo
H112
Yangs
H113
20'
H114
Figo!
H117
Zellee
H118
SaltiSH120
CHIA
H121
Rawhi
H122
Barns
H123
OleaH125
XtradiH127
Glute
H128
Empa
H129
Gluten
H130
Heart
H131
powb
H132
Greenl
H133
The
H134
Mothe
H135
Cal
H138
20'
SONRAYSALES
H139
RedGold
H14
BixbeH15
20'H17
20'H19
BoothH2
OrganH20
Blue
H200
Booth
H201
20'
BuddhaTeas
H202
You
H203
Booth
H204
One
H205
Virgin
H206
Your
H207
MopT
H208
Red
H209
Focus
H21
Love
H210
Vana
H211
Cons
H212
20'
H213
CocoH215
iidea
H216
Funde
H217
Sister
H22
Tu Me
H220
20'
H221
XingH223
Brazi
H224
20'
H225
PickleH227
Murp
H228
Humb
H229
Paleo
H23
Desig
H230
Shore
H231
Mavu
H232
Miss
H233
20'
H234
UNREH238
FeelNatu
H239
Internati
H24
BlooH25
PolynH26
ColorH27
RealH28
FATFH29
20'H3
Organ
H301
U.S.Jacl
H302
Booth
H303
King'
H304
HiQ
H305
Portla
H306
Super
H307
20'
H308
20'
H31
Authe
H311
Goodi
H312
Intern
H313
Pure7
H314
Scrat
H315
Green
H316
Lillie's
H317
Sioux
H32
Krato
H320
Natura
H321
Booth
H322
Wilde
H323
Adva
H324
Red
H325
Bunge
H326
nutpo
H327
Moder
H328
San
H329
Genui
H330
Rib
H331
Chef
H332
Jones
H333
20'
H334
Upspr H338
Cosmop
H339
Makana
H4
Organ
H400
Somebo
H402
Nassa
H403
Wildw
H404
Tree
H405
Quick
H406
Molon
H407
Tootsi
H408
Soul
H409
Mode
H410
FernC
H411
Schmi
H412
Barsot
H413
Leona
H414
Ginse
H415
Smoo
H416
SSI
H417
Bona
H420
Apple
H421
Plant
H422
Pacar
H423
Moon
H424
Woolz
H425
Froze
H426
20'
H427
OxoH429
Coco5
H430
Daily
H431
Metro
H432
Sucke
H433
Green
H434
Bede
H435
Grainf
H438
Modern
H439
SEOBran
H5
Organ
H502
Purpl
H503
Windy
H504
Food
H505
CO
H506
Hawai
H507
Choic
H508
Kite
H509
Vita-V
H510
30'
H511
ComH515
Relian
H516
Imura
H517
Pure
H520
Seely
H521
Seme
H522
HIKA
H523
Mothe
H524
20'
H525
Bigho
H528
B & N
H529
20'
H530
CaaOH532
20'
H533
PerfeH535
Siete
H538
Icebox
H539
Shea
H541
NewHop
H6
Organ
H600
Hemp
H601
Rockin'
H602
Yorba
H603
Wilco
H604
David
H605
30'
H606
MyaH608
Fire
H611
Nutra
H612
Atrant
H613
Form
H614
Ion
H615
OkabaH617
Alpha
H618
GeorgH620
20'
H621
HappH623
20'H627
20'
H628
EmiliaH630
Booth
H631
Egg
H632
APED
H633
Noya
H634
APED
H635
Murch
H636
APEDA
H638
APEDA
H639
APEDA
H7
Divine
H700
EDEN
H701
Mattson
H702
Black
H703
20'
H704
LizH706
Bliss
H707
20'
H708
20'
H711
20'
H712
GlobaH714
Soleil
H715
World
H716
Coco
H717
North
H720
Booth
H721
Oogol
H722
Yee-
H723
BlueN
H724
Hemp
H725
Cann
H726
Linds
H727
Organ
H728
30'
H729
MoreH731
LaH733
20'
H734
NationH738
APEDA
H739
APEDA
H8
Tropi
H800
INVIGOR
H802
India
H803
The
H804
yum
H805
O-AT-
H806
Outla
H807
Leade
H808
Wild
H809
Fifty/F
H810
Rivier
H811
Aroma
H812
Repur
H813
Prima
H814
Maple
H815
20'
H816
PraisH820
Crack
H821
Colu
H822
Sierra
H823
HAMO
H824
Sun
H825
Luxor
H826
MiiR
H827
Hands
H828
Sundi
H829
20'
H830
YesH832
The
H833
Green
H834
Know
H835
Lion
H838
APEDA
H839
APEDA
H9
Pearl
H900
Burrito
H901
Bubbies
H902
Footm
H903
SIMPL
H904
Zenne
H905
Micha
H906
Coyuc
H907
Pomi
H908
20'
H909
GluteH911
MS
H912
HOTLI
H913
20'
H914
20'
H917
Boula
H920
Natur
H921
Beau
H922
Sabin
H923
Custo
H924
20'
H925
ECMOH927
ECMO
H928
Agua
H929
20'
H930
BoothH932
Feelg
H933
Mt.
H934
Prana
H935
Brew
H938
APEDA
H939
APEDA
H941
APEDA
EXIT EXIT EXIT
EXIT EXIT EXIT
LAST IN/FIRST OUTLAST IN/FIRST OUTLAST IN/FIRST OUT LAST IN/FIRST OUT
EXIT EXIT
EXITEXITEXIT
EXIT
MEN WOMEN WOMEN
EXITEXIT
EXIT
MEN
EXIT
LIFTS
ROLL-UP DOORSSTAGING AREA
REMOVEABLE WALL REMOVEABLE WALL
FREIGHT
ELEV.
LOBBY
EXIT
LOBBY ELEVATORS
EXIT
REMOVEABLE WALL
EXIT
REMOVEABLE WALL
FOYER
PROMENADE
REGISTRATION DESK
PROMENADE
EXIT
Hot Products Hot Products
* * * * * * * **
ENTRANCEENTRANCE
BR
IJ
L
AL
DY
.G
EN
..M
AN
AG
ER
(A
RC
H.)
DY
.M
AN
AG
ER
(A
RC
HIT
EC
TU
RE
)
SA
UR
AB
H S
HA
RM
A
A
I
I
C
A
B
D
AB
BF
G
H
B
C
F
H
E
D
B
E
TO TOILET
EMER. EXIT
SERVICE DOOR
TO TOILET
EMER. EXIT
FROM GATE 8
ENTRY/EXIT
C
IC
G
H
A
CD
EMER. EXIT
G
A
B A
BA
B A
A
BUSINESS
REGISTRATION
J
B
A
TOUCH
SCREEN
A E
B
C
D
E
F
G
A
B
C F
G
H
E
E F D
D
C
B
H
G
15m²
20m²
15m²
19m²
D
22m²
H
24m²
48m²
A
23m²
15m²
S. N
O.
REV
ISIO
ND
ATE
PRAG
ATI M
AIDA
N, N.
DELH
I.
AR
CH
ITEC
TUR
E D
EPA
RTM
ENT
NO
RTH
:D
RAW
ING
NO
:
AA
H-2
01
6, H
-1
8(L
)
SCAL
E: FIT
TO P
APER
DAT
E:
30.09.2015
PRO
JEC
T TI
TLE
& K
EY P
LAN
:
AA
HA
R - 2016
LA
YO
UT
P
LA
N - H
AL
L - 1
8 (L
OW
ER
L
EV
EL
)
PR
AG
AT
I M
AID
AN
, N
EW
D
EL
HI.
INDI
A TR
ADE
PROM
OTIO
N OR
GANI
SATI
ON
NOTE : ALL STALLS ARE OF 12 SQ.M.,
EXCEPT OTHERWISE MENTIONED.
22m²
22m²
20m²
21m²
21m²
GD
18L-08
18L-09 18L-10
18L-17
18L-18
18L-24
18L-21
22.5m²
23m²
27m²
24m²
24m²
15m²
HALL NO. -18 (LOWER)
AAHAR - 2016
MARCH 15 - 19, 2016
CBA
24m²
B
A
C
B
A
18L
-02
18L
-03
18L-23 18L-22 18L-20
24m² 24m²
A
18L-1218L-11
18L-13
18L-06
18L
-07
18L-05
D
C
B
I
A
15m²
8m²
C
16m² 16m² 16m²16m²16m²
16m²
22m²
16m² 16m²
EMER. EXIT
AB
DC
EMER. EXIT
22.5m²
12.5m²
D
E
16m²
16m²
16m²
16m²
16m²
LEGEND :
EMERGENCY LIGHT
EMERGENCY EXIT
MANUAL CALL POINT
HOSE REEL
TOUCH SCREEN
16m² 16m²
A
H
G
F
E
D
C
B
18L
-04
14m²
EMER. EXIT
EMER. EXIT
EMER. EXIT
EMER. EXIT
EMER. EXIT
COLUMN-0.2m x 1.6m
COLUMN-2.1m x 2.1m
NOTE : GRID SIZE IS 1m x 1m.
FOOD, FOOD INGREDIENTS AND ADDITIVES
APEDA (2053 m²)
E
F
G
15m²
PA
RM
IN
DE
R K
AU
R
MA
NA
GE
R (A
RC
H.)
60m²
ENTRY/EXIT
A
C
F G
B
C
D
E
F
G
E
B
D
A
18F-02
18F-01
18m²
18m²
18F-03
H
B ACD
B AC
18F-04
Water dispenser
32
6
34
I.T.P.O. ARCHII TOTAL
AREA DETAIL
APEDA
16m²
16m²
16m²
16m²
E F
MANDATORY CROSS PASSAGES
SUBJECT TO APPROVAL OF LAYOUT
18L-1518L-16
ABCD A B C
18L-14
18L-19
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