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BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 1 of 32 SCAA dt.24.04.2015
BHARATHIAR UNIVERSITY: COIMBATORE-641 046
B. B. A. SPORTS MANAGEMENT
(For the CPP/COP students admitted during the academic year 2015-16 & onwards)
SCHEME OF EXAMINATIONS – CBCS Pattern
PA
RT
Study
Components
Course Title
Ins.
Hrs
/ W
eek
EXAMINATION
Cre
dit
s
Dur.
Hrs
.
CIA
Mar
ks
Tota
l M
arks
SEMESTER - I
I Language-I 6 3 25 75 100 4
II English-I 6 3 25 75 100 4
III Core – I Management Process 5 3 25 75 100 4
III Core – II Business Communication 5 3 25 75 100 4
IV Allied Paper - I Financial Accounting 6 3 25 75 100 4
IV Environmental Studies # 2 - 50 50 2
SEMESTER - II
I Language-II 6 3 25 75 100 4
II English-II 6 3 25 75 100 4
III Core – III Organisational Behaviour 5 3 25 75 100 4
III Core – IV Advertising Management For Services 5 3 25 75 100 4
IV Allied Paper - II Managerial Economics 6 3 25 75 100 4
IV Human Rights # 2 - 50 50 2
SEMESTER – III
III Core – V Marketing Management 5 3 25 75 100 4
III Core – VI Leadership Principles in Sports 5 3 25 75 100 4
III Core – VII Fundamentals of Sports & New Age Dynamics 5 3 25 75 100 4
III Core – VIII Management of Sports, Leagues & Teams 5 3 25 75 100 4
IV Allied Paper - III Sports Facilities Planning & Management 5 3 25 75 100 4
IV Skill based Subject-I Communication Skills I ^ (Practical) 3 3 30 45 75 3
Tamil @ /Advanced Tamil # (or) Non-major elective-I :
Yoga for Human Excellence # / Women’s Rights #
Constitution of India #
2 3 50 50 2
SEMESTER – IV
III Core – IX Human Resource Management 5 3 25 75 100 4
III Core – X Sports Equipment & Technology Management 5 3 25 75 100 4
III Core – XI Sports And Entertainment Marketing 5 3 25 75 100 4
III Core – XII PC Software (MS Office) Theory 2 3 10 40 50 2
III Core – XIII PC Software (MS Office) Practical 3 3 20 30 50 2
IV Allied Paper - IV Sports Funding and Financial Management 5 3 25 75 100 4
IV Skill based Subject-II Communication Skills II ^ (Practical) 3 3 30 45 75 3
IV Tamil @ / Advanced Tamil # (or)
Non-major elective-II : General Awareness #
2 - 50
50
2
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 2 of 32 SCAA dt.24.04.2015
SEMESTER – V
III Core – XIV Fundamentals of Journalism in Sports Management 6 3 25 75 100 4
III Core – XV Sports Event Management 6 3 25 75 100 4
III Core – XVI Brand Management 4 3 25 75 100 4
III Core – XVII Sports PR & Advertising Management 6 3 25 75 100 4
III Elective - I Sports Law and Risk Management 5 3 20 55 75 3
IV Skill based Subject-III Campus to Corporate ^ (Practical) 3 3 30 45 75 3
SEMESTER – VI
III Core – XVIII Entrepreneurship and Project Management 6 3 25 75 100 4
III Core – XIX Global Sports Tourism 6 3 25 75 100 4
III Core – XX Sports Health & Nutrition 5 3 20 55 75 3
III Elective - II Psychology in Sports 5 3 25 75 100 4
III Elective - III Sports Training & Tactics 5 3 25 75 100 4
IV Skill based Subject-IV Soft Skills for Business (Practical) 3 3 30 45 75 3
V Extension Activities @ Training Reports - - 50 50 2
TOTAL - - - 3500 140
^ Refer the detailed note on this curricular aspect
$ Includes 25% / 40% continuous internal assessment marks for theory and practical papers
respectively.
@ No University Examinations. Only Continuous Internal Assessment (CIA)
# No Continuous Internal Assessment (CIA). Only University Examinations.
*Project Work & Viva-Voce Project Work-80% Marks & Viva Voce-20% marks
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 3 of 32 SCAA dt.24.04.2015
SEMESTER - I
MANAGEMENT PROCESS
UNIT -I Business - meaning -business and profession, requirements of a successful business Organisation -
meaning - importance of business organisation. Forms of business Organisation-Sole traders,
partnership, Joint Hindu family firm - Joint Stock Companies - Cooperative Organisations - Public
Utilities and Public Enterprises.
UNIT –II Nature and Scope of Management process – Definitio ns of Management – Management: a science or
an art? - Scientific Management - Managerial functions and roles – The evolution of Management
Theory.
UNIT –III Planning: meaning and purpose of planning - steps in planning - types of planning. Objectives and
Policies - Decision making: Process of Decision making - types of Decisions.
UNIT -IV Organising: Types of organisation - Organisational structure - span of control - use of staff units and
committees. Delegation: Delegation and centralisation - Line and Staff relationship. Staffing: Sources
of recruitment - Selection process - training.
UNIT - V Directing: Nature and purpose of Directing. Controlling: Need for coordination - meaning and
importance of controls - control process - Budgetary and non-Budgetary controls - Modern trends in
Management Process - case studies.
REFERENCE BOOKS 1. Business Organisation - Bhushan Y.K.
2. Principles of Management – L.M. Prasad
3. Business Management – Dinkar Pagare
4. Principles of Business organisation and Management – P.N. REDDY
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 4 of 32 SCAA dt.24.04.2015
BUSINESS COMMUNICATION
UNIT-I
Essential and Importance of Business Communication. Methods of Communication –Types – Barriers.
UNIT – II Communication through letters – Layout of letters b usiness enquiries – Offers and Quotations – Orders
– Execution of Orders – Cancellation of Orders – Claims – Adjustments and settlement of accounts –
Letters of complaints – Collection letters – Status enquiries – Bank correspondence – Tenders – Letter
to the editor.
UNIT – III Correspondence of company secretary with share holders and directors – Agenda – Minutes –
Preparation.
UNIT – IV Communication through reports: Essentials – Importance – Contents - Reports by individuals –
Committees – Annual report – Applicat ion for appointment – reference and appointment orders.
UNIT - V Internal communication: Short speeches – Memo – Cir superiors – Precise writing – Communication
media – Intercom, Telex and Telephone – Fax – Internet.
REFERENCE BOOKS
1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Ch and & Sons,New
Delhi, 2006.
2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖, R.Chand&Co, New Delhi, 2003.
3. Rodriquez M V, ―Effective Business Communication Concept‖ Vikas Publishing Company ,2003
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 5 of 32 SCAA dt.24.04.2015
FINANCIAL ACCOUNTING
UNIT - I
Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting -
Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of Double
Entry System – Preparation of Journal and Ledger Accounts- problems - Subsidiary books - cash book
– types of cash book - problems - purchase book - sales book - sales return and purchase return books.
UNIT - II
Trial balance - Errors – types of errors - Recti fication of errors – problems - Bank reconciliation
statement – problems.
UNIT - III
Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simple adjustments.
UNIT - IV
Accounting for non-trading institutions-Income & Expenditure Account- Receipts and Payment
Accounts and Balance sheet - Accounting for depreciation – methods of depreciation – problems
(straight line method and written down value method only)
UNIT - V
Preparation of accounts from incomplete records.
(Theory and problems may be in the ratio of 20% and 80%respectively)
REFERENCE BOOKS
1. Grewal, T.S.: Double Entry Book Keeping 2. Jain and Narang: Advanced Accountancy 3. Shukla and Grewal: Advanced Accountancy 1. 4. Gupta and Radhaswamy : Advanced
Accountancy 2. 5.Gupta R.L.: Advanced Accountancy
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 6 of 32 SCAA dt.24.04.2015
SEMESTER - II
ORGANISATIONAL BEHAVIOUR
UNIT-I Importance and scope of organisational psychology – Individual differences - Intelligence tests -
Measurement of intelligence Personality tests - nature, types and uses
UNIT - II Perception - Factors affecting perception - Motivation - theories - financial and nonfinancial motivation
- techniques of motivation - Transactional Analysis - Brain storming.
UNIT - III Job satisfaction - meaning - factors - theories - Management of job satisfaction - Morale - importance -
Employee attitude and behaviour and their significance to employee productivity - job enrichment - job
enlargement.
UNIT – IV Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Cooperation - competition -
conflict - Types of Conflict – Resolution of conflict - Sociometry- Group norms - Role - Status –
supervision style - Training for supervisions.
UNIT - V Leadership - types - theories – Trait, Manageri al Grid, Fiedder’s contingency - Organisational
Culture, Organisational change - organisational effectiveness – organisational development -
counselling and guidance - Importance of counsellor - types of counselling - merits of counselling.
REFERENCE BOOKS 1. Keith Davis - Human Behaviour at Work
2. Ghos - Industrial Psychology
3. Fred Luthans - Organisational Behaviour
4. L.M. Prasad - Organisational Behaviour
5. Hippo - Organisational Behaviour
ADVERTISING MANAGEMENT FOR SERVICE
UNIT –I Concept and definition of advertisement – social, economic and legal implications of advertisements –
setting advertisement objectives .
UNIT- II Ad. Agencies – Selection and the remuneration – Advertisement – campaign – Function of Ad.
Agencies – types of Ad Agencies.
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 7 of 32 SCAA dt.24.04.2015
UNIT –III Media plan type and choice criteria – reach and frequency of advertisements – cost of advertisements
related to service- media strategy and scheduling.
UNIT –IV Message development – different types of advertisements –layout – design appeal – copy structure –
advertisement production – print – Radio – T.V and web advertisements – advantages & Limitations.
UNIT –V Media research – selection – testing validity and reliability of ads – measuring impact of advertisement
– advertises effectiveness.
REFERENCE BOOKS 1. Kenneth Clow. Donald Back – ―Integrated Advertisements, Promotion and marketing
communication‖, -Prentice hall of India
2. S.H.H kazmi, satish K Batra – ―Advertising & Sales Promotion – Excel Books
3. Advertising, sales & Promotion management – S.A. Chunawalla – Himalaya Publishing House.
MANAGERIAL ECONOMICS
UNIT - I
Objectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis - Law of
Demand - Elasticity of demand.
UNIT - II
Production function - Factors of production - Laws of diminishing returns and Law of variable
proportions - Economics of Scale – Cost an d Revenue Curves - Break -even- point analysis.
UNIT - III
Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly - Price
discrimination - Pricing under Monopolistic competition - Oligopoly.
UNIT - IV
Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's Liquidity
preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory - Uncertainty theory.
UNIT - V
Government and Business - Performance of public enterprises in India - Price policy in public utilities,
Government measures to control Monopoly in India - MRTP Act.
REFERENCE BOOKS
1. Sankaran - Business Economics
2. Markar Et al - Business Economics
3. Sundaram K.P &Sundaram E - Business Economics
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 8 of 32 SCAA dt.24.04.2015
SEMESTER - III
MARKETING MANAGEMENT
UNIT - I
Definition of Marketing - Marketing Management- Marketing concept – meaning, Importance of
marketing in developing countries - Functions of Marketing - Marketing environment: various
environmental factors affecting the marketing function.
UNIT - II
Buyer Behaviour - Buying motives - explanation of motivation – Market Segmentation of different
bases - Marketing strategy - Market Structure - Definition and types of channel - Channel selection &
problems.
UNIT - III
The Product-Marketing characteristics -consumer goods-industrial goods- Production policy - Product
Life Cycle (PLC) - Product mix - modification & elimination - packing - Developing new Products-
strategies.
UNIT - IV
Pricing: Meaning to Buyer & Seller - pricing policies – Objective factors influencing pricing decisions
- Competitors action to price changes - multiproduct pricing. Physical Distribution - Management of
physical distribution - marketing risks.
UNIT - V
Branding Decisions: Brand-Brand Image, Brand Identity-Brand Personality -Positioning and leveraging
the brands-Brands Equity.
REFERENCE BOOKS
1. Philip Kotler - Marketing Management
2. Rajan Nair - Marketing Management
3. Cundiff and Still - Fundamentals of modern marketing
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 9 of 32 SCAA dt.24.04.2015
LEADERSHIP PRINCIPLES IN SPORTS
UNIT I:
Sportsmanship and leadership :Definition of sportsmanship, importance of appropriate behaviour and
its impact on the game, making the right choices as sportspeople, how inappropriate behaviour can
jeopardise a game, how sportsmanship and leadership are related.
UNIT II:
Introduction to leadership : How is leadership defined, why is leadership crucial in sports, some
sportspeople who have gone on to become leaders and improve their game and that of their team, what
are some of the leadership skills that sports can enable in an individual, how the right set of coaches
and academies can bring out these qualities in players, how leaders can be created, not merely born
with winning capabilities.
UNIT III:
Leadership Skills – understanding how teamwork works : What is team work, why is it important in
any sport, even if one is playing singularly, how the right teamwork can help turn around a failing
game, examples of teamwork, how a good team leader can create harmony in players with different
mindsets, how sports academies teach players to develop their leadership skills.
UNIT IV:
Leadership Styles: Leadership attitude, behaviour and style, different approach to leadership,
Charismatic and transformational leadership, contingency and leadership, situational leadership, ethics
in leadership, concept of social responsibility and leadership,
UNIT V:
Teaching leadership principles to sportspeople
What are the main tenets of leadership, how can these be applied to sports of all kinds, how leadership
helps in motivating people the right way, how can certain leadership components be taught to
sportspeople, what are some techniques that have been used successfully to harness leadership qualities
in sportspeople, pitfalls of not having leadership qualities while playing sports.
REFERENCE : 1. Contemporary Leadership in Sport Organizations By Scott, David - Human Kinetics; 1
edition (March 3, 2014) 2. Run to Win: Vince Lombardi on Coaching and Leadership By Donald T. Phillips- St.
Martin's Griffin (September 7, 2002) 3. Business Leadership and the Lessons from Sport By Hans Westerbeek, Aaron Smith -
Palgrave Macmillan (September 3, 2005)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 10 of 32 SCAA dt.24.04.2015
FUNDAMENTALS OF SPORTS & NEW AGE DYNAMICS
UNIT I: History of Modern Sports and other Forms of Organized Physical Activity :A Historical Overview of
Sports, Evolutionary Processes of Modern Sports, Relation between Physical education and Sports,
Exercise Physiology
UNIT II: Roles and Functions of National/International Sports Organsiations : Roles Of IFA, FIFA, BCCI, ICC,
CAB, Sports Authority Of India (SAI), National Hockey Association, Bengal Volley Ball Association,
Bengal Tennis Association, Their Functions and Importance in the Promotion and management of
Sports
UNIT III: Professional Team Sports:Sports based on Team Performance -Football, VolleyBall, Basket Ball,
Cricket, Hockey, Rowing, Guiding Principles for Conduct of Team Sports, Organisation of
Tournaments, Leagues, Knock-out.
UNIT IV: Physical Education and Sports : History and Principles of Physical Education, Organisation,
Administration and Methods in Physical Education, Elements of statistics for physical Education;
Supervision and Curriculum design in Physical Education
UNIT V: Role of Govt in promotion of Sports : Role of Ministry of HRD in Development of sports and physical
education, various boards and Statutory Bodies established by Govt. for control and promotion of
Sports, their roles and functions, importance and contributions.
REFERENCE: 1. Fundamental of sports and exercise by Alan Kornspan- Human Kinetics Publishers (May 2009)
2. Sports & Society, 2nd edition by Grant Jarvie – Routledge (2012)
3. Examples on contemporary issues – book and blogs on sports media society
4. A study conducted by Planning Commission, New Delhi, India- Document
MANAGEMENT OF SPORTS, LEAGUES & TEAMS
UNIT I: The role of the state in Sports Development : Defining the State; Reasons for State intervention;
Regulation and control; Extent and form of State intervention;
UNIT II: Non-Profit Sport: Introduction; Non-profit Sector and Society; Non-profit Sector and Sport; Governing
Bodies of Sport; The sports club environment; Issues of non-profit sports sector;
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 11 of 32 SCAA dt.24.04.2015
UNIT III: Professional Sport : Understanding professional sport; Sports circuits; Media; Sponsorship; Player
management; Ownership and outcomes;
UNIT IV: Sports Management Environment : Definition of Organization and Management; What is Sports
Management; Unique features of Sports; Sports Management Environment; Three Sectors of Sports;
What is different about Sports Management; Key Skills of a Sports Manager;
UNIT V: Organizational Structure : What is Organizational Structure in Sports; Dimensions of Organizational
Structure with examples from Sports; Structural Models; Factors influencing the structure of a Sports
Organization; Challenges for a Sports Organization;
REFERENCE: 1. Fred Luthans - Organizational Behaviour : McGraw Hill International(February 2001)
2. S P Robins - Organizational Behaviour : Prentice Hall India Ltd.(May 2006)
3. Ghanekar - Organizational Behaviour Concept & Cases: EPH
SPORTS FACILITIES PLANNING & MANAGEMENT
UNIT I: Introduction to Sport Facility Management : Facility Management from Ancient to Modern Times ,
The Scope of Sport Facilities and Its Future Trend , Facility Management: An Introduction ,
Constituents of Facility Management
Managerial Functions
UNIT II: Facility Development :Facility Planning: An Introduction ,Fundamentals of Planning ,Planning and
Management of Infrastructure Facilities (like Courts, Tracks, Gallery, and Provisions for Drinking
Water, Lighting, and Sitting Arrangement etc.) ,Planning for existing facilities ,Planning For Future
Facilities
UNIT III: Facility Site and Design: Introduction ,Site Location , Site Cost , Site Selection ,Facility Design
UNIT IV: Security and Event Management , Legal Concerns and Responsibilities , Security- An Introduction ,
Crowd and Alcohol Management and Other Safety Concerns , Crisis Management , Event
Management in the Facility , Post-Event Analysis
UNIT V: Facility Construction , Developments of Sports Arena, Grounds, Indoor Stadium, Tents, Camps etc
,Critical phase of Facility Management: From Pre Event Briefings to Cleanup and closings,
Merchandising, Housekeeping and Maintenance ,Completion and Analysis
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 12 of 32 SCAA dt.24.04.2015
REFERENCE:
1. Sport Facility Planning and Management by Peter J. Farmer, Aaron L. Mulrooney, Rob Ammon (Jr.)Fitness Information Technology, Inc, U.S. (24 Jan. 2006)
2. Managing Sport Facilities, by Gil Fried - Human Kinetics Publishers; Second Edition edition (1 Mar. 2010)
Course Content: Skill based paper - I Semester III
COMMUNICATION SKILLS - I– Listening and Speaking
Listening –
Write an essay on the ART OF LISTENING in your own words
List the qualities for a good listener.
Illustrate the difference between hearing and listening
Enumerate the types of listeners
Listening exercises – Listen from movie clips, news items, good speeches by eminent
personalities, and Keep up your English - BBC’s English learning audios with accompanying
.pdf files.
Listening exercises need to accompany suitable tests to judge the depth of understanding the issue
involved
Speaking –
Write an essay on the ART OF SPEAKING in your own words
Appreciate the importance of vocabulary and build the same.
Use Oxford – 3000 key words in different sentences (OUP.com)
Read a passage from the newspaper and compare with that of the news broadcast from TV
Make a presentation to the class on a topic of your choice for ten minutes and handle Q&A. List
in the SDRN the toughest question that was asked.
Role play and simulated games with more speaking
Conversational practice (situations)): 1. At the college, 2.Outside the campus, 3.At the post
office, 4. At the railway reservation counter, 5. Movie/ article/book Review
Anecdotes and Stories
Vary Your Volume, watch your tone and record your voice for replay in the preferred group
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 13 of 32 SCAA dt.24.04.2015
SEMISTER – IV
HUMAN RESOURCE MANAGEMENT
UNIT 1
Human Resource Management - meaning, nature, scope and objective – Functions of Personnel
Department - The Role of Personnel manager - Organisation of personnel department - Personnel
Policies and Procedures.
UNIT 2
Manpower planning - Job analysis - Job description - Job specification - Role analysis - Recruitment
and Selection - Training and Development.
UNIT 3
Performance appraisal - Job evaluation and merit rating - Promotion - Transfer and demotion - Human
relations - approaches to good human relations - Reinforcements.
UNIT 4
Wages and Salary administration - Incentive system - Labour welfare and Social Security - Safety,
health and Security - retirement benefits to employees.
UNIT 5
Industrial relations - Trade unionism - Grievance handling – collective bargaining and worker's
participation in management.
REFERENCE BOOKS:
1. VSP. Rao - Human Resource Management
2. Tripathy - Personnel Management and Industrial Relations
3. Bhagoiwal - Personnel Management and Industrial Relation
4. Memoria - Personnel Management and Industrial Relations
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 14 of 32 SCAA dt.24.04.2015
SPORTS EQUIPMENT & TECHNOLOGY MANAGEMENT
UNIT I:
Introduction : Guidelines, Goals, objective of equipment management in sports , Sports equipment
management in early times ,Sports equipment management in modern lives ,Category of
products under sports equipment
UNIT II :
Role Of Equipment In Sports : Importance of equipment and equipment management , Sociological
and financial influence (role of govt, media, technology) , Psychological influence , Proper use of
equipment, proper size of equipment , Advantages of equipment management , Standards of equipment
management
UNIT III:
The Procurement Process, Sales And After Sales Service : Direct Purchase, Bid Purchase , Placing
advertisement for purchase , Damaged good return to supplier , Inventory maintenance ( Software
and website) , Hosting online sale web portal, updating website with latest inventory, offering
discounts in slow moving products , Hosting events for promoting sales, organizing games and
tournaments , Sponsoring , Taking feedback survey of quality of sales, quality of service , Return/
Refund policy
UNIT IV :
Selection Process Of Equipment’s Material : Priorities while selecting right equipment , Standards to
follow , Quality and manufacturing standards of equipment procured , Choosing right supplier ,
Supplier standards and certification- Warranty and safety criteria
UNIT V :
Identification Of Purchased Equipment : Types of identification Tags , Reassignment of equipment
tags , Ease of Records for maintenance , Ease in Utilization of equipment with of Tags: Advantages ,
Object code usage, Verifying correct usage of equipment , Ease of financial analysis
REFERENCE:
1. Sports Equipment Management By Marcia L. Walker - Jones & Bartlett Publishers; 1st edition (July 22, 1992)
2. International Sport Management, By Ming Li, Eric MacIntosh, Gonzalo Bravo; - Human Kinetics (1 Oct. 2011)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 15 of 32 SCAA dt.24.04.2015
SPORTS AND ENTERTAINMENT MARKETING
UNIT I:
Introduction to Sports Marketing : Define sports marketing; Understanding the sport marketing
environment; Categories of sports; Difference between amateur and professional sports; Difference
between sports goods and services; Sports marketing domains; Sport and Consumer buying behavior;
Marketing in non-profit and for profit sports organization; Sports market in India; Significance of
International and Women sports
UNIT II:
Connecting Sport and entertainment marketing : History of Sports and entertainment; Impact of sports
and entertainment history on today's markets; Risk and management of sports and entertainment
events; Difference between marketing of sports products and entertainment products; Sports and
Entertainment together as a reality programme
UNIT III:
Sports Entertainment Product and Distribution : Sports and Entertainment product mix and marketing
strategies; Product decisions in sports marketing; Channels of distribution; Difference in Sports and
Entertainment Distribution; Technology and Distribution media; Sports Logistics – logistics mix and
channel management; issues in channel management; Sports Goods retailing
UNIT IV:
Promotions : Promotional mix in sports and entertainment marketing; Use of technology; Content
Marketing; Compare media and non-media promotions; Importance of reaching diverse markets;
Sponsorships and endorsements
UNIT V:
Key Concepts : Segmentation, Targeting, Positioning, Product Line and product mix; Product Life
Cycle; Developing and extending sports brands, Direct, database and online marketing in sport- types
and application; Programming; Location based entertainment; Brand Identity and Brand marks in
Entertainment; Celebrities as brands marketing of sports products and entertainment products; Sports
and Entertainment together as a reality programme
REFERENCE
1. Sport Marketing, Volume 13 By Bernard James Mullin, Stephen Hardy, William Anthony Sutton -
Human Kinetics; 3 edition (March 20, 2007)
2.Sports and Entertainment Marketing By Ken Kaser, Dotty Oelkers- Cengage Learning; 3
edition (March 29, 2007)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 16 of 32 SCAA dt.24.04.2015
PC SOFTWARE (MS OFFICE) - Theory
UNIT-I:
Windows 2000- working with windows – moving format ion within windows arranging Icons- Saving
Window settings. MS Office Basics – Creating document – entering textSelecting text- giving
instructions- Using tool bars- Menu commands-Keyboards shortcuts- Saving files- Opening documents
– Manipulating Windows – simple EditingPrinting Files.
UNIT-II:
Word Basics – Using Auto text – Using Auto Correct Word editing technique-finding and replacing
text – Checking spelling – us ing templates- formatting – Formatting with styles creating tables.
UNIT-III:
Excel Basics- entering data- Selecting Ranges- Editing entries – formatting entries- Simple
Calculation- naming cells and Ranges- Data display- printing worksheets –copying entries between
workbooks – Moving sheets between workbook-deleting sheets- Creating graphs.
UNIT-IV:
Power Point basics- Working in outline view- using a design template- Merging presentations in Slider
sorter view applying templates – Adding graphs- adding organization Charts.
UNIT-V:
Access Basics- Creating a table- entering and adding records- Changing a structureworking with
records – Creating forms – establishable relationship using queries to extract information.
REFERENCE BOOKS:
1. Office 2000 Complete Reference by stepherL.Nelson.
2. PC Software for window made simplex by R.K Taxali – Tata McGraw Hill Publishers Pvt. Ltd.,
3. Quick Course in Micro soft Office Joyce Cox, Polly urban –Galgottia Publications.
4. PC Software for Office- Automation by T.Karthikeyan and Dr. C. MuthuSultan Chand and
Company.
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 17 of 32 SCAA dt.24.04.2015
PC Software (MS Office)PROGRAMMING LABORATORY List of Practical’s
MS-WORD
1. Type the text, check spelling and grammar bullets and numbering list items, align the text to
left, right justify and centre.
2. Prepare a job application letter enclosing your Bio-Data
3. Perform Mail Merger Operation and Preparing labels.
4. Prepare the document in newspaper column layout.
MS – EXCEL
1. Worksheet Using Formulas.
2. Working Manipulation for electricity bill preparation.
3. Drawing graphs to illustrate class performance
4. An excel worksheet contains monthly sales details of five companies.
MS ACCESS
1. Simple commands perform sorting on name, place and pin code of students database and
address printing using label format.
2. Pay rolls processing and prepare report
3. Inventory control.
4. Screen designing for data entry.
MS POWER POINT
1. Prepare a PowerPoint presentation with at least three slides for department Inaugural function.
2. Draw an organization chart with minimum three hierarchical levels.
3. Design an advertisement campaign with minimum three slides.
4. Insert an excel chart into a power point slide.
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 18 of 32 SCAA dt.24.04.2015
SPORTS FUNDING & FINANCIAL MANAGEMENT
UNIT I:
Budgeting and Valuation in sports: what makes sports profitable?; what makes sports valuable – market
capitalization, market multiples, book value of assets v/s market value of assets, impact of expected
future earnings; profit or wealth?; The basics of budgeting, Types of budgets - operational budgets,
variance analysis, capital budgeting; Budgeting for a sports event; Break-even analysis; pricing
strategies- demand based, elasticity pricing, discriminatory pricing, competition pricing, penetration
pricing;
UNIT II:
Business structures in sports: Non – profit organizations; sole proprietorships; Limited Liability
Partnerships; Corporations and Private Limited Companies; Difference between each business
structure; taxation issues in sports business; bankruptcy law;
UNIT III:
Capital structuring: Types of funding – short term borrowing, long term borrowing, Common Stock,
Preferred Stock, Corporate bonds; cost of issuing bonds; loan repayment methods; Short term
Financing management – review of current assets and current liabilities, cash management, credit
management, collections management;
UNIT IV:
Public funding and Private funding : Legislation, Cost-sharing models, Funding for stadium, Sports
infrastructure, Procedure of Public grant funding, Advantages of Public Grant funding, Disadvantages
of Public Grant Funding, Procedure of Private Grant Funding, Advantages of Private Grant Funding,
Disadvantages of Private Grant Funding
UNIT V:
Sports funding in India -Analysis : History of sports funding in India, Funding from government
bodies and local authorities, Funding from the private sector, Crowd funding, Funding from other
sources, Provisions related to sports funding in the annual financial statement of past few years,
Government bodies responsible for funding, Limitations on the way of sports funding in India, Recent
developments and controversies.
REFERENCE :
1. Sport Funding and Finance, By Bob Stewart- Routledge; 2 edition (July 31, 2014)
2.International Sport Management, By Ming Li, Eric MacIntosh, Gonzalo Bravo; - Human Kinetics (1 Oct. 2011)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 19 of 32 SCAA dt.24.04.2015
Course Content: Skill based paper - II Semester IV
COMMUNICATION SKILLS - II – Reading and Writing
Vocabulary building: Explain Abstract words - Words often to confuse – Abbreviations -
Idioms and Phrasal Verbs - One word substitution - Business terms - Flash card method -
Procure any two insurance policies (photocopies) and paste them in the SDRN and underline
the new words you have added to your vocabulary.
Reading: Newspaper reading on daily basis – Book review (at least two per semester) Allow
students to select a novel or autobiography or selfimprovement or short stories book; and make
them to prepare a journal in the SDRN for the reading exercises of these books. Practice louder
reading and other members in listening mode
Application Writing – preparation of job-specific Resume /CV
Collection of financial statements of any one organization for two consecutive years and
prepare comparative statements.
List any three MNC’s and FMCGs operating in India along with their products or services
offered.
Collect a partnership deed, Memorandum and Article of Association of any company and paste
in your SDRN
Form filling: Railway ticket booking with specimen of reservation/cancellation slip – Banking
transaction slips sample specimen copy collect and paste (forms for account opening, pay-in-
slips, purchase of DDs, RTGS/EFTs) – share application form of a limited Company –
documents used in Import and Export trade/Commercial / income tax departments of
Government
Prepare on Advertisement for recruitment / selection of candidates for any organization of your
choice – Develop an ad copy for a product.
Collect an annual report of a joint-stock (public limited) company and list out its assets and
Liabilities.
Comprehension: Market / field study report on a locale issue (at least 1000 words) – Transfer
positive and / or negative emotions to paper -- Draft an application to the Chief Information
Officer of any government office seeking information about a specific public spending – Draft a
complaint to District Consumer Forum on the deficiency of service which you have consumed –
Success stories of Entrepreneurs in the region – List out unethical aspects of Advertising which
you have come across recently
For an IPO, collect a Prospectus of a company and identify the reasons to invest or not to invest
in shares.
List the environmental issues of an industry of your choice operating in your region
Select any organization and undertake SWOT analysis.
Visit a few e-com websites and note down the appealing features and negative impressions in
the SDRN.
Pick any three print advertisements and critically evaluate them.
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 20 of 32 SCAA dt.24.04.2015
SEMISTER – V
FUNDAMENTALS OF JOURNALISM IN SPORTS MANAGEMENT
UNIT I:
Sports News and Reporting on various platforms – Print, Broadcast, Radio, Internet, etc : How to
decide what is your news?, Lay your groundwork for the event you are reporting , How to decide who
shall be in your team when you cover a major sporting spectacle? , Sports reporting for a newspaper ,
How to cover important sport conferences , How to roll out sports news on different platforms ,
Broadcast Production , Podcasting , Radio News Story Production , Radio News Voice Presentation
,Radio News Package Production and Broadcasting
UNIT II :
Ethics in Sports Journalism : Journalism ethics and standards , Evolution of ethics in sports journalism
, Codes of practice for ethical sports journalism , Self-Regulation , Ethics and Standards in practice,
Freedom of Press , Criticism , Traits of a perfect Sports Journalist
UNIT III :
Writing Sports Stories and Feature Articles : Find your story , Learn more about your story , Decide on
what type of feature you want to write , Organize your feature article by thinking of it as a three-act
play, Introduction-Body-Conclusion , Think about the best style for a feature article , Add details/stats
to keep a feature article interesting , Create titles that not only add interest to a piece, but communicate
what a story is about. , The Straight-Lede Game Story , The Feature-Lede Game Story , Profiles ,
Season Preview and Wrap-up Stories , Columns , Interviews
UNIT IV:
Introduction to Sports Media and Journalism: Evolution of Sports on the Media front, Rise of
Journalism in sports, Definition of Sports Media,Importance of Media in Sports,Definition of Sports
Journalism,
UNIT V:
Sport, Society and the Sporting Media : The Audience Experience with Sports on Television , Viewers'
Enjoyment of Televised Sports Violence , World Cup Cricket versus World Cup Soccer – Media’s role
, Business of Sports Television , Sports, Business and Media in Today’s Society
REFERENCE :
1. Sport Funding and Finance, By Bob Stewart - Routledge; 2 edition (July 31, 2014)
2.International Sport Management, By Ming Li, Eric MacIntosh, Gonzalo Bravo; - Human Kinetics (1
Oct. 2011)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 21 of 32 SCAA dt.24.04.2015
SPORTS EVENT MANAGEMENT
UNIT I:
Introduction to Sports Event Industry : Evolution of Sports Events; Variety of Sports events; Role of
Event organizations and sports event manager; Challenges of event management; Sports events vs.
Non-sports events; Sports Tourism; Future Trends in Event Management and Marketing
UNIT II:
Event Conceptualization and Planning Process: SWOT Analysis; Defining and developing objectives
for the event; Planning components – type of sport requirements, concept and design, event flow,
setting operational timelines, creating Checklists, Logistics plans, safety and security planning;
Selecting and soliciting host City / Venues – understanding and managing expectations; Event planning
process – finding the right people, identify and analyze management tasks for Staff, Vendors and
Volunteers, building support organization; Identify Sponsors and teaming up with them – understand
event-sponsor relationship and managing expectations, Designing sponsorship programme and finalize
the deal; Promotion planning – media partnerships, campaign for the event, media coverage and media
partners; Designing the execution of the event marketing plan
UNIT III:
Event Management Commercials: Stages of Budgeting Process; Identifying costs – Facility cost, Event
operations cost, Marketing expenses, sponsor fulfillment expenses, Guest Management and Hospitality
expenses, event presentation expenses, capital investment and amortization, miscellaneous expenses;
Cash Flow and Management; Controlling costs and Contingency planning;; Identifying revenue
streams – Ticket Sales, Hospitality partnerships; Sponsorships and Advertising; Merchandising and
Barters; Broadcasting, tournament and participation fees, Media partnerships; Grants and Donations,
miscellaneous revenues
UNIT IV:
Implementation of Event Services and Logistics: Event Permits and licenses; Event registration;
Engaging community; Accommodating and managing guests, Event Presentation – Production
planning, scheduling rehearsals, Working with Broadcasters; ; Staff and Volunteer Management;
Ticket Sales; Food and Beverage Operations; Waste Management; Transportation services; Lighting;
Vendor Relations; Facility operations; Customer Service; Servicing media at event site; Media Center
facilities; Awards Ceremonies
UNIT V:
Media Partnerships and leveraging media : Requirements of Media Partners from organizers;
Requirement of Organizers from Media Partners; Sports celebrities; Broadcasting Rights; Promotion
Mix – advertising, personal selling and social media; Event Marketing; Media contracts, Connecting
with media
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 22 of 32 SCAA dt.24.04.2015
REFERENCE: 1. Managing Sporting Events – Jerry Solomon (Human kinetics)- Human Kinetics Publishers (Jan.
2002)
2. Managing Major Sports Events: Theory and Practice, By Milena M. Parent, Sharon Smith-Swan - Routledge (26 Nov. 2012)
BRAND MANAGEMENT
UNIT – I
Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name associations,
Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements: Components &
choosing brand elements, Branding challenges & opportunities.
UNIT – II
Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies for
positioning the brand for competitive advantage – Points of parity – Points of difference - Buying
decision perspectives on consumer behaviour, Building a strong brand – Method & implications.
UNIT – III
Brand Image, image dimensions, brand associations & image, Brand identity – perspectives, levels, and
prisms. Managing Brand image – stages – functional, symbolic & experiential brands. Brand Equity –
Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult brands.
UNIT – IV
Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line trap –
Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands – need, methods, Brand
Architecture – product, line, range, umbrella & source endorsed brands. Brand Portfolio Management.
UNIT – V
Brand valuation – Methods of valuation, implications for buying & selling brands.Applications –
Branding industrial products, services and Retailers – Building Brands online.Indianisation of Foreign
brands & taking Indian brands global – issues & challenges.
REFERENCE:
1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi.
2. Kapferer, Strategic Brand Management, Kogan Page, New Delhi.
3. Harsh Varma, Brand Management, Excell Books, New Delhi.
4. Majumdar, Product Management in India, PHI.
5. Sengupta, Brand Positioning, Tata McGraw Hill.
6. Rameshkumar, Managing Indian Brands, Vikas.
7. Chandrasekar, Product Management, Himalaya.
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 23 of 32 SCAA dt.24.04.2015
SPORTS PR & ADVERTISING MANAGEMENT
UNIT I:
Introduction to PR in Sports: Beginning / evolution of PR in sports, definition of sports PR,
characteristic of sports PR, the value of PR, sports PR as a form of business, PR as strategic
management tool, organizational stakeholders and constituents, issues management, organizational
reputation, distinguishing between program and campaign, planning and executing campaigns, working
with PR firms, how to get started in sports PR, networking and volunteering, different types of sports
PR
UNIT II:
Introduction to Sponsorship : Definition of sponsorship, the sponsorship market, the objectives of
sponsorship, the components of sponsorship, limitations of traditional sponsorship, components of
sponsorship plan, key components of sponsorship proposal ,developing and selling a proposal
UNIT III:
Introduction to Advertising :Definition of advertising, Objectives of advertising, setting advertising
budget, Developing advertising strategies - creating advertising message and selecting the advertising
media; evaluating advertising effectiveness, return on advertising investment; Agency vs in-house
advertising
UNIT IV:
Basic Sports PR concepts: Defining mass media, mass media structures, relation between mass media
and sport, Identifying influential, serving media at organizational events, developing media policy,
maximizing media exposure, media Sports PR planning process, How to do sports PR - colleges,
professional team and individuals, sports and athletes
UNIT V:
Basic Sponsorship concepts: Pre-event evaluation of sponsorship- need for pre-event scrutiny,
develop an evaluation procedure, apply evaluation criteria, sponsorship activation - what is leveraging
in sponsorship, understanding many leveraging techniques in sponsorship, budgeting of a leveraging
program, 10 steps to effective leveraging; ambush marketing – concept, difference between piracy &
ambush marketing, importance & prevalence of ambush marketing, countering ambush marketing of
competitors
REFERENCE :
1. Sport Public Relations: Managing Stakeholder Communication, By G. Clayton Stoldt, Stephen
Dittmore, Scott Branvold- Human Kinetics; 2nd edition (18 Mar. 2012)
2.Sports Sponsorship: Principles and Practices, By John A. Fortunato- McFarland & Co Inc (30
Aug. 2013)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 24 of 32 SCAA dt.24.04.2015
SPORTS LAW AND RISK MANAGEMENT
UNIT I:
Court of Arbitration for Sport (CAS) : The initiation of Court of Arbitration for sport, scope,
intervention, functions, procedures, mediation and cost of such mediation.
UNIT II:
Sports Law and Regulation in India : Present and Preview of sports law in India, Authorities in India
for Sports, Ministry of Sports and its functions, Contemporary Issues and disputes in Indian Sports.
UNIT III:
Indian Contract Act’ 1872. : Importance of contract act in sports, legal terms, valid essentials,
discharge and breach of contracts.Essentials of a Contract,Offer and Acceptance,Capacity of
Parties,Minor's Contract ,Void Agreements and Voidable Contracts,Consequences of breach of
Contract
UNIT IV:
Origin of Sports Law : Origin of law of sports, Authorities involved in sports and their functions.
UNIT V:
Introduction to Risk Management : Introduction and a simple explanation of the ten-step process
organizations needs to follow, risk management at events.
REFERENCE: 1. Sports law in india, by Mohammed Naseem, - Kluwer Law International -(1 November 2011)
2. Risk Management in Sport and Recreation, By John Otto Spengler, Daniel Connaughton,
Andrew T. Pittman - Human Kinetics; 1 edition (January 2006)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 25 of 32 SCAA dt.24.04.2015
Course Content: Skill based paper - III Semester V
CAMPUS TO CORPORATE
To train the learners for smooth transition from their campus to corporate foremployment…
Etiquette Elaborated: Corporate etiquette -Workplace etiquette-Business etiquette-Email etiquette-
Telephone and meeting etiquette. (Theory blended learning with notes and hints in the SDRNs) –
Video clippings to watch and noting down the critical aspects pertaining to etiquettes.
Attire Aspects: Paste your own photograph in formal and informal dress – Dressing sense and
grooming skills – Cut and paste various photographs from ad pictures to distinguish dressing for
different occasions.
E-communication: Students are expected to have an email id and work with groups, make mail
attachments, join professional groups in social networks; download and upload files using virtual
memory – Use of Electronic Devices in Modern Communication such as Fax, e-mail, chat using skype
– work with social networking sites such as linkedin, facebook, orkut, tumblr, twitter – narrate them in
the SDRN with clippings as evidence.
Aptitude Appetizer: Quantitative vs verbal aptitude — practice – shortcut routes – workouts from
previous year / batch tests – familiarize the various types of problems from quantitative aspects in
competitive exams for employment and / or higher studies
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 26 of 32 SCAA dt.24.04.2015
SEMISTER – VI
ENTREPRENEURSHIP AND PROJECT MANAGEMENT
UNIT I :
Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship - Intrapreneur -
Role of entrepreneurship in economic development.
UNIT II:
Factors affecting entrepreneur growth - economic – non-economic. Entrepreneurship development
programmes - need - objectives – course contents - phases - evaluation. Institutional support to
entrepreneurs.
UNIT III:
Project Management: Meaning of project - concepts - categories - project life cycle phases -
characteristics of a project – project man ager - role and responsibilities of project manager.
UNIT IV:
Project identification - selection - project formulation – contents of a project report - planning
commission guidelines for formulating a project - specimen of a project report.
UNIT V:
Source of finance for a project - Institutional finance supporting projects project evaluation -
objectives - types - methods.
REFERENCE:
1. Entrepreneurial Development: S.S.Khanka
2. Entrepreneurial Development: C.B.Gupta& N.P. Srinivasan
3. Project Management : S.Choudhury
4. Project Management : Denis Lock
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 27 of 32 SCAA dt.24.04.2015
GLOBAL SPORTS TOURISM :
UNIT I:
Introduction to sports tourism: Defining sports tourism; sports tourism - the supply side; the sport
industry; the sport tourism system; opportunities & challenges of providing sports tourism services;
Sport Tourist – behavior & motivations; characteristics of sports tourism market
UNIT II:
Designing Sports Tourism Events: What is sports tourism events?; Importance of research; Informal
and formal assessment of need to host an event; feasibility study; Considerations when planning the
event; Values, attitudes and lifestyles; Characteristics of Sport tourist destination areas; setting and
location considerations; free v/s paid admissions; factors related to poor events
UNIT III:
Adventure tourism: What is adventure tourism; the commoditization of adventure tourism; importance
of technological developments; the role of the guide; risk management in adventure tourism; adventure
tourism business administration
UNIT IV:
Sports Tourism Development: Sport Locations, location hierarchies and tourism; sport tourism in built
environment & in natural landscapes; studying tourist motivations; capitalizing on the influence of
culture, place & identity through sport tourism; building visitor experiences; recollection and visitor
satisfaction; seasonal pattern and issues in sport tourism; nostalgia sport tourism;
UNIT V:
Financing Sport Tourism: Sport tourism revenue sources; earned income; sport tourism pricing
policies; sponsorship decision making, benefits and considerations; grants;
REFERENCE: 1. Introduction to Sports Tourism and Event Management, edited by M. Saayman- Institute for
Tourism and Leisure Studies and Leis (December 31, 2001)
2. Sport Tourism Destinations: Issues, Opportunities and Analysis, edited by James E. S. Higham-
Routledge (November 8, 2004)
3. Sports Tourism, By Chris Bull, Mike Weed - Routledge; 1 edition (May 23, 2012)
4. Sport Tourism Development, By Tom Hinch, James Higham - Channel View Publications; 2
edition (July 15, 2011)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 28 of 32 SCAA dt.24.04.2015
SPORTS HEALTH & NUTRITION
UNIT I:
Sports science :History of sports & games,An introductions to Sports science
UNIT II:
Exercise physiology: Effect of training on heart & lung performance,Importance of heart rate
monitoring,Index of training, over training & detraining,
UNIT III:
Sports Injuries - Basic Principles : Various sports injury , Body’s response to the injury , Goal of
treatment.
UNIT IV:
Human anatomy:Body Composition, Respiratory system, cardiovascular system, Nervous system,
excretory system, Endocrine system, Muscular skeletal system, Types of contraction, Body temperature
& its effects on sports performance , Aerobic capacity, anaerobic threshold, athletic heart.
UNIT V:
Energy Requirement:Aerobic capacity, anaerobic threshold, athletic heart,Water & electrolytes balance
, Doping, Injury Supplementation , Training nutrition, pre-competition nutrition, competing nutrition
and recovery nutrition.
REFERENCE :
1. Steven Ray, Irvin Richer - Sports Medicine - , Prentice Hall,1983
2. Sports Injuries - Vinger and Roerner, - PSG Publishing Co. Inc,1981 William JGP,
3. Sports medicine - London Edwar - Arnold Publications Morehouse and Rash,
4. Sports medicine for Trainer by W.B.Saunders.
5. Armstrong and Tucker, Injuries and Sports, London Scamples Press
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 29 of 32 SCAA dt.24.04.2015
PSYCHOLOGY IN SPORTS
UNIT I:
Introduction to Psychology in Sports : Understanding sport psychology, Definition of sport
psychology, a brief history of sport psychology and understanding is to who is a sport psychologist?
UNIT II:
Attitudes to Sport: The nature of attitudes, measuring attitudes, the formation of attitudes to sport,
attitudes to sport and sporting behavior, changing people’s attitudes to sport.
UNIT III:
Aggression in Sport : Defining aggression, Theories of aggression, Situational factors affecting
aggression in sport, The big question: does sport increase or reduce aggression? The reduction of
aggression
UNIT IV:
Social influences on sporting behavior : Sources of social influence, Groups and teams, Social
facilitation, Leadership
UNIT V:
Motivation and Sport : Intrinsic and extrinsic motivation, Humanistic perspectives on motivation,
Achievement-motivation, Cognitive approaches to motivation, Contemporary research on motives for
sports participation
REFERENCE:
1. Sports Ethics for Sports Management Professionals, By Patrick Thornton, Walter T. Champion,
Jr., Lawrence S. Ruddell, Larry Ruddell - Jones & Bartlett Learning; 1 edition (April 20, 2011)
2. Sports Ethics: An Anthology by Jan Boxill- Blackwell Publishing; 1 edition (November 1,
2003)
3. Ethics in Sport, edited by William John Morgan- Human Kinetics; 2 edition (February 22,
2007)
4.Practical Ethics in Sport Management, By Angela Lumpkin, Sharon Kay Stoll, Jennifer M. Beller-
McFarland (November 23, 2011)
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 30 of 32 SCAA dt.24.04.2015
SPORTS TRAINING & TACTICS
UNIT I:
Introduction to sports training: Meaning and definition of Sports Training; Aims and tasks of Sports
Training; Characteristics of Sports Training; Principles of Training; Training Means; Training Methods
UNIT II:
Conditional Abilities: Strength: Meaning, Forms of Strength, Factors determining strength, training
methods for strength improvement, general guidelines for strength training; Speed: Meaning, Forms of
Speed, Factors determining speed; Training methods for speed improvement; Endurance: Meaning,
Forms of endurance, factors determining endurance; Training methods for endurance improvement.
UNIT III:
Motor Abilities : Flexibility: Meaning, Forms of flexibility, factors determining flexibility. Training
methods for flexibility improvement; Coordinative Abilities: Meaning, forms of Coordinative Abilities,
factors determining Coordinative abilities, Training Methods for Improvement of Coordinative
Abilities.
UNIT IV:
Training Load : Meaning and definition of Load; Components of Load; Measurement of Load; Over
Load: Meaning and definition, Causes, Symptoms and Tackling of over Load
UNIT V:
Sports Training & Nutrition: Instructor/ Coach, Training Skills, time allotment, class size, Moves for
development of skills , Elevation chart to train athletes, Fitness and wellness education, Improvising
mental skills, Avoiding drugs consumption, Weight management, Malnutrition education for
individuals
REFERENCE:
1.Cratty, B. Perceptual and Motor Development in Infants and Children, Prentice Hall, 1989
2.Dick. F.W. Sports Training Principles, Lepus, London, 1990
3.Jenson, C.R. Fisher, A. G. Scientific Basis of Athletic Conditioning, Lea and Febiger, Philadelphia,
1992
4.Matveyew. J.H. Athletic Training and Physical Fitness, Allynand Bacon, Inc. Sydney, 1987
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 31 of 32 SCAA dt.24.04.2015
Course Content: Skill based paper - IV Semester VI
SOFT SKILLS FOR BUSINESS
Presentation skills – effective presentation of an idea or concept – use of MSPowerpoint or Flash is
assisting the presentation need to be encouraged
Negotiation Skills – dealing and preparing for negotiation – clinching and compromising – observe
and record – practical role plays
Group Discussions – leaderless group behavior – arguments vs discussions – guiding and controlling –
small group practices as well as observation
Team Working Skills (Forming, norming, performing) – problems and prospects – encourage team
formation inter and intra-class teams – list the experiences
Assertiveness building – How to say ‘no’ and ‘yes’ – knowing limits – identify and list the occasions
where you could not be assertive –
Facing interviews – How to prepare – how to presents – FAQs
Conduct a vox pop – make a brief report – present to the group
Non verbal Cues in Communication – Body Language – Gesture – Postures - Facial Expressions
Career Options – Skills and physique vis-à-vis career options – career planning – SWOT analysis
(self) – Career focus – Awareness of different career and its sources of information, choosing a career.
(SDRN to have in-depth SWOT analysis, clippings from opportunities / appointments columns of
newspapers, resume for different situations, evidences related to career focus)
A note
Various activities /practices/games and role-plays adopted in this skill development subjects are to be
recorded in the SDRN. The aforesaid aspects are only guidelines and it may be altered/added/deleted to
suit the ground realities. The above listed delivery strategies are purely suggestive and situational
demands may warrant a distinctive and unique approach which can be adopted to suit the local
conditions. Such practices may be documented and shared among the colleagues so that novel and new
methods of this skillbuilder can be spread to all concerned. However, ensure the fulfillment of the
objectives to get the desired learning outcomes.
The industry attachment cum training program (during the IV semester vacation) may be twinned with
this skill curriculum by means of suitable instruction to the students at the college level.
SUGGESTED BOOKS FOR REFERENCE
1) Study Guides Basic Business Communication: Skills for Empowering the Internet Generation by
Lesikar & Flatley.
2) Business Communication: The Real World and Your Career. By Senguin
3) Business Communication: Process and Product by Mary Ellen Guffey and Dana Loewy
4) Contemporary English Grammar, Structure and composition By David Green - Macmillan
5) Creative English communication by N. Krishna swami and T. Shriraman
BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D
Page 32 of 32 SCAA dt.24.04.2015
6) Good English in Business A P H Publishers.
7) Getting from College to Career: Your Essential Guide to Succeeding in the Real World by Lindsey
Pollak
8) Soft Skills Enhancing Employability: Connecting Campus With Corporate by M.S. Rao. I.K.
International
9) Effective Communication and Soft Skills by Bhatnagar
10) Spoken English – A self-learning Guide to Conversation Practice (Audio) by V. Sasikumar,
P.V.Dhamija.
11) Sparkplug to Creative Communication (eBook) by Bittleston, John
12) Let's Talk: Negotiation & Communication at the Workplace by Mukta Mahajani
13) The Power of Focus for College Students by Luc D'Abadie, Les Hewitt, Andrew Hewitt (Health
Communications - 2005)
14) The Power of Focus for College Students by Trump Donald (Westland - 2006)
15) Enhancing Employability @ Soft Skills by Verma
16) Personality Development and Soft Skills by Barun K Mitra
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