bg 3 471.23 fall 2015 bruce duggan providence university college

BG

3471.23

Fall 2015Bruce Duggan

Providence University College

Examples

unpredictable http://www.winnipegfreepress.com/local/hydro-faces-1

-m-suit-for-biomass-project-blast-224361561.html

Examples

railroads have disproportionate amount of power http://www.winnipegfreepress.com/local/sudden-silos-

concern-residents-170141316.html

Examples

How different in the US? court mediated

Examples

Case

Personal Watercraft

Sim

Morris Electrohome church mtg city council mtg

‘participants’ members of Board of

Elders Board of ECM• Ben & Becky Breitkreuz

owners of hotel

• Danielle Doerksen & Fiona Froese

opponents of VLTs

• Liz Vidal mayor

• Chair of Board of Elders

• other members of Board of Elders

Baron

» ch 2

integrated strategy

Strategy

whole course on this

for now strategy is:

• What could kill us? How will we protect against that?

• How will we thrive?

“a concerted pattern of actions taken to create value by improving the economic performance of the firm”

multiple

single

Strategies

market strategy

non-market strategy

only difference is where in environment you act

questions remain the same• What could kill us?

How will we protect against that?

• How will we thrive?

What controls an industry?

government markets private politics moral concerns

Government

importanceof

non-marketstrategy

market gov’tcontrol

biotech

telecommunications

automobiles

software

consumer electronics

importance changes

Private politics

importanceof

non-marketstrategy

market gov’tcontrol

biotech

telecommunications

automobiles

software

consumer electronics

importance changes

Private politics

importance

software

biotech

automobiles

telecommunications

consumer electronics

importanceof

non-marketstrategy

weak intenseprivate politics

Issue Life Cycle goals

time

issu

e

iden

tifica

tio n

inte

rest

g

rou

p

form

ati

on

leg

isla

tion

ad

min

istr

ati

on

en

forc

em

en

t

minimize compliance costs

change circumstances

adapt to change

minimize targeted damage

affect dev’t of issue

importanceof

non-marketstrategy

Global non-market strategies

examples advocate for free trade develop relationships with gov’ts apply universal ethical principles have consistent enviro standards

Thinking about the clichés

1. Synergy

2. Positioning

3. Assets

1. Synergy

a trendy word tough to make reality

non-marketstrategy

marketstrategy

+

+

0

0

1. Synergy

non-marketstrategy

marketstrategy

+

+

how defend?

how thrive?

how defend?

how thrive?+

+

2. Positioning

a “non-defensive” defense in arenas of

• public sentiment

• activists

• politics

• legal

3. Assets

a. reputation for responsible actions

b. expertise in dealings

c. knowledge of procedures & functioning

3. Assets

a. reputation for responsible actions

• government

• stakeholders

• public

3. Assets

a. reputation

b. expertise in dealing with

• government elected officials bureaucrats

• news media

• interest & activist groups

• the public

3. Assets

a. reputation

b. expertise

c. knowledge of functions procedures authority where issues resolved

3. Assets

a. reputation

b. expertise

c. knowledge

“credibility”

Analyzing Issues

a model for systematic analysis

Analyzing Issues

generating brainstorming research

Generatealternatives

Screen

Analyzing Issues

eliminate alternatives contrary to law policy widely shared ethical principles

Generatealternatives

Screen

Analyzing Issues

analyze interests moral motivations institutions & officeholders

Generatealternatives

ScreenAnalyz

e & Predict

Analyzing Issues

predict market reactions non-market reactions

Generatealternatives

ScreenAnalyz

e & Predict

Analyzing Issues

choose evaluate ethical claims link to strategy

Generatealternatives

ChooseScreenAnalyz

e & Predict

Analyzing Issues

monitor implementation effects

• employee cynicism

• customer support

Generatealternatives

Choose ImplementScreenAnalyz

e & Predict

Analyzing Issues

Reconsider & Refine

Generatealternatives

Choose ImplementScreenAnalyz

e & Predict

Policies

Project Options

help start rural transit along highway 75

set up a Manitoba Environmental Industries Association student chapter at Prov

become involved in Manitoba trucking industry policy development

host an all-candidates debate

help set up a car salvage operation for Garden Hill First Nation

help set up a recycling system for northern First Nations communities

?

Project Options

help start rural transit along highway 75

set up a Manitoba Environmental Industries Association student chapter at Prov

become involved in Manitoba trucking industry policy development

host an all-candidates debate

help set up a car salvage operation for Garden Hill First Nation

help set up a recycling system for northern First Nations communities

?

Project Options

help start rural transit along highway 75

set up a Manitoba Environmental Industries Association student chapter at Prov

become involved in Manitoba trucking industry policy development

host an all-candidates debate

help set up a car salvage operation for First Nations in the Garden Hill First Nation region

help set up a recycling system for northern First Nations communities

?

Projects

1. help start rural transit along highway 75• I’ll invite government and business people from Rosenort

and Morris to come to a class.

• everyone read (not urgent): http://www.bullercentre.com/projects/rural-transit/

• those particularly interested in this project: expect to be asked to write a proposal similar to this for the Hwy 79

corridor

Projects

2. become involved in Manitoba trucking industry policy development• everyone read (by next Friday):

http://www.bullercentre.com/projects/greener-trucking/

http://www.trucknews.com/features/mta-wins-round-in-biodiesel-battle/

• those particularly interested in this project: a webinar on Monday October 19th from noon to 1:30

there’ll be more to do before then

» I’ll keep you posted

Projects

3. help set up a car salvage operation for First Nations in the Garden Hill First Nation region• everyone

meeting this Monday

» 2:30

» Social Enterprise Centre

» 2nd floor

» https://www.google.ca/maps/search/social+enterprise+centre+winnipeg/@49.9052874,-97.1327586,16z

» in building labelled “Manitoba Green Retrofit” on Google Maps attend if you can

» Do not arrive late!

Case

Personal Watercraft