beyond the hype, mainstreaming library 2.0

Mainstreaming 2.0 realigning public libraries

Christine Mackenzie

Yarra Plenty Regional Library

Overview

• Web 2.0 / Library 2.0 - what is it?• Skilling and engaging staff• Integrating it into real libraries• Impact, usefulness and benefits

Vital statistics - YPRL• No of items 540,00• Attendance at activities

43,000• Staff 160 (88 eft)• Libraries 8 + 2

mobiles• Budget 07/08

– Operating $7.931 m– Capital $1.626 m

• Population 306,000• Circulation 3.7 m• Visitors 1.6 m• Ref enquiries

151,000• Membership

146,000

Community placeOnline library

Development agency

Public library

Chris Batt’s 3 circles

our world is changing…

Forget the debate, says Sherman Young: the book, like John Cleese’s parrot, is already dead. Look around the bus: who’s reading? They’ve all got headphones “dangling out of ears.”

Library Journal December 07

library 2.0 transparent library media agnostic LMS LibraryThing personal development strategic landscape third place library library worker 2.0 marketplace of ideas community capacity wikis blogs RSS learn to learn adapt to change scan the horizon yourtutor.com gaming facebook advocacy digitatisation uncon 23 Things

Denver Public LibrarySummer Reading Program

Library 2.0 – Michael Stephens

• It is user centred• It provides multimedia

experience• It is socially rich• It communicates

innovation

Transparent library

• Gathering input

• Listening & talking

• Connecting

• Sharing communication

Top trends - MS• Conversations• Convergence• Content• Redefining LIS jobs• Citizen journalism• We’re human

• Openess and sharing• Participation• Experience and play

Library as 3rd place

Content, comfort, community

LIBRARY 2.0 MEETS THIRD PLACE

“Library 2.0 means starting from theusers experience of the library, ditchingwhat is there for our convenience but is

an obstacle to them, and taking on somenon traditional things that fit into our corebrief to connect information and people”

– Kathryn Greenhill

The journey

• Seminar in Melbourne in March 06

• Mucking around

- Michael Stephens’ blog talking about 23 Things, 11 August 06

Tame The Web: Libraries and Technologyby Michael Stephens« Danny Sullivan in USA Today | Main | Rules for the Loft (Teen Space at PLCMC) »

PLCMC Technology Summit Kicks Off Learning 2.0 for Staff!

Skilling & engaging staff• Road show

• 23 Things

• Unconference

• Library Worker 2.0

Roadshow

Downloadable audio

Digital stories

Digital cameras

Adaptive technologies

Google things

23 Things:Learning 2.0

Imaginon Library & Children’s Theatre

Our organisation has grown by 1,400 units of learning…

http://www.sirsidynixinstitute.com/

Library worker 2.0• Enabling learning• Creating content• Getting information• Culture• Leading the

organisation

Creating contentAre you interested in:• New Web 2.0 technologies & how

we can use them

• Developing a Wiki for the region

• Engaging the community in social networking

You will achieve the following…

• Expertise in creating blogs, wikis and other tools

• Skills and confidence to engage in social networking

Your development plan will include… Workshops on

•Library 2.0•Wikis & blogs (advanced)•Local history with an “e”

On the job project Final wrap up and project presentation

Impact of program• Staff development• Administering

program for other libraries

• Integrating web 2.0 technologies in our services –wikis, blogs, classes, LibraryThing

Community capacity

• Wikinorthia• Blogging, • Library Thing• Training programs

“Wikinorthia captures the history of people, places and events in the north of Melbourne - how we live now and how we lived in the past.”

Community & commercial

Personal development

• Play 15 minutes a day– Facebook– Blogging

• Professional blogs– Bloglines

• Thinking time

What This Means• Web 2.0 is part of our changing landscape

• Libraries have to change too – we don’t have to become irrelevant

• We need to be media agnostic

• We are about content, community, comfort

• We can build community capacity

Next Steps• Go forth & learn & play• We are happy to share our learnings…

Thank you

cmackenzie@yprl.vic.gov.au