beyond google maps: navigating the marketing and pr road ahead

Post on 12-Feb-2017

5.627 Views

Category:

Social Media

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Beyond Google Maps:Strategies to Navigate the PR Road

Ahead

Martin Waxman

2015 N.C. Public Relations and Marketing Seminar

#NCPRSA

The Annex…old

The Annex…new

The Annex…hipster

…And a museum to technology past

The world’s changing…and so are marketing and PR

Amateurs compete with professionals

Gaze into the crystal ball

More trusted than news

Ontogeny recapitulates phylogeny

Is semantic search the end of serendipity?

The workplace generation gap

There’s a new big four

The new face of media

PR by the micro-moment

We’re all in showbiz

Social PR means acting like a media outlet

Digital tools

Reimagine the present

top related