beyond cause marketing 2011: presentation slides
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8/4/2019 Beyond Cause Marketing 2011: Presentation Slides
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September16,2011
Cambridge,MA
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#BeyondCM#FutureM
@CauseShift@ScottyHendo
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Presentedby:
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Causemarketingisntgettingthejobdone.Forallthemoneyandattentionthatisraised,notenoughisbeing
donetoaddressthemajorchallengesfacingsociety
today.Toomanyorganizationsareservingcauses,not
solvingthem.
Itstimetoshiftourthinkingandapproach.Weare
bringingtogetheradiversegroupofleaderstocreatea
newframeworkforhowmarketers,companies,non-
pro@itgroups,andgovernmentcanbetterengageand
encouragethepublictosolvesocialissues.
Whyarewehere?
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Moneyisoff
thetableThisisnotaboutfundraising
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Weneedtogetpeopletalkingandthinkingandgeneratingnewideas.Wemustlookathowcompanies,
nonpro@its,governments,media,individuals,etc.canwork
togetherincompletelynewanddifferentwaystoengage
communities(andviceversa)inaddressingseriousissuesinmeaningful,measurableways.
Itstimetogobig,orgohome.
Changingthecoloroftheribbonisntenough.
FocusonOneThingyoucandonow
Thejourneyofa1,000milesstartswithonestep.
Howdowegetthere?
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BEYONDcausemarketing
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WhatistheOneThingorganizationsneedto:
STOPdoing?
FOCUSondoingmore?
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ConversationGauntlet
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BrianReich(@BrianReich)isauthorofShift+Resetand
SVP-GlobalEditoratEdelman,theleadingindependent
globalPR@irm.
Havingconceivedandlaunchmultipledigitalcampaigns,Brianthinksmost
organizationsarefocusedonthewrongthings.Despitehisskepticism,heis
optimisticabouttheworldsfuture.
Readmoreathttp://www.edelman.comandhttp://www.shiftandreset.com
http://www.edelman.com/http://www.shiftandreset.com/http://www.shiftandreset.com/http://www.shiftandreset.com/http://www.edelman.com/http://www.edelman.com/ -
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RobbieVitrano(@robbievitrano)isco-founderandbrand
architectofNakedPizza,thefoodcompanycommittedto
disruptingthefastfood/pizzaindustrybybringinghealthier
pizzatopeoplearoundtheworld.AsthefounderofTrumpetGroup,Robbiehasbeeninstrumentalintherevivaland
rebuildingofbelovedNewOrleans.Heunderstandstheneedtobalanceprivateand
publicgainwhileencouragingcompetitorstocollaborate.
Readmoreathttp://www.nakedpizza.biz
http://www.nakedpizza.biz/http://www.nakedpizza.biz/http://www.nakedpizza.biz/http://www.nakedpizza.biz/ -
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KyleKlatt(@KyleKGroupon)ismanagerofdevelopment
fortheG-Team,Grouponsphilanthropicarmthatusesthe
powerofcollectiveactiontoaddresslocalcommunityissues
Kylespassionforvolunteerismisntarecentphenomenon.Hisphilanthropic
pursuitsbeganatage13asavolunteercampcounselorandcontinuetodayforthe
HumanRightsCampaignandvariousHIV/AIDSorganizations.
Readmoreathttp://www.groupon.com/g-team
http://www.groupon.com/g-teamhttp://www.groupon.com/g-teamhttp://www.groupon.com/g-teamhttp://www.groupon.com/g-team -
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AdamArcher(@GamesThatGive)isco-founderofGames
ThatGiveandgeneralmanagerofVitrue,anonline
platformthathelpsbrands,marketersandagenciesmaximizetheirsocialcommunityengagement.
Readmoreathttp://www.gamesthatgive.netandhttp://www.vitrue.com
http://www.gamesthatgive.net/http://www.gamesthatgive.net/http://www.gamesthatgive.net/ -
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BeccaColbaugh(@Becca_Colbaugh)isvicepresidentat
JESSE3,acreativeagencyspecializinginvisualstorytelling.
Withanextensivebackgroundincausecampaigns,Beccahelpsmakesurethetrainsrunontime.PriortoJESS3,shewasdirectorofmediafortheInstitutefor
EconomicEmpowermentofWomenandaseniorproducerforTheMcLaughlin
Group.
Readmoreathttp://www.JESS3.com
http://www.jess3.com/http://www.jess3.com/http://www.jess3.com/ -
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StevenHoward(@stmhoward)isanadvancedanalytics
expert,specializinginusingdatatodriveconsumerbehavior.
Asthepracticeleaderofateamofdataexpertsacrossthecountry,Stevenhelps
clientsdeveloppredictivemodelsofconsumerandbusinesscustomerbehaviorand
engagement.
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CalebBarlow(@calebbarlow)isdirectorofUniied
Communications&CollaborationforIBM,theglobal
solutionscompany.
AsataskforcememberoftheUnitedNations7BillionActionsinitiative,Caleb
organizedtheUNHackDayaspartofthecompanys100thAnniversary
Celebration.thatincludedexpertsfromNGOsandothercompanies.
Learnmoreathttp://www.blogtalkradio.com/uni@iedcommunicationsand
http://www.7billionactions.org
http://www.7billionactions.org/http://www.blogtalkradio.com/unifiedcommunicationshttp://www.7billionactions.org/http://www.7billionactions.org/http://www.blogtalkradio.com/unifiedcommunicationshttp://www.blogtalkradio.com/unifiedcommunications -
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BreakoutTeamSession
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OneThing:VisualStorytelling
Stateyourpurposein8wordsorless
andusethat1statementfor7days
Measure/re9lectonresponsestothestatement
Iterateasneededtomeetyour
engagementobjective
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OneThing:Hackathon
De9ineyourobjectives
Engagedevelopersinawaythattaps
theirpassions Givethemaccesstokeyorganizational
leaders
Getoutofthewayandletthemdevelop
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OneThing:Mobile/LBS
Understandthesearetools
Toolsareonlyasgoodas
organizationspassion Letthepassion9lowthroughthetools
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OneThing:Transmedia
(Multi-channelStories)Understandyourcausesunique
relevance
UnderstandyourtargetaudienceDriveyourstorytoenableprecise,
effectiveactions
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OneThing:
Public/PrivateAlliances Establishasocialcontract
Convenecompetitorstogivethemthe
spacetocollaborateDe9inemeasurablegoals
Takeanagileapproach
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OneThing:Gaming
Understandyourgoals
Alignwithanappropriatepartner
DeliverameaningfulexperienceMeasureimpact
Startexperimenting,dontwait
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Whatsmissingfromtodaysconversation?
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ContinuetheConversation
http://on.b.me/BeyondCMGroup
http://www.sandboxsessions.com
http://www.sandboxsessions.com/http://www.sandboxsessions.com/http://on.fb.me/BeyondCMGrouphttp://on.fb.me/BeyondCMGroup -
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FinalThoughts
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Free30-DayTrial
Sendemailtorcaldwell@gabacus.comUseBeyondCM-StevenHowardinthesubjectline
mailto:rcaldwell@gabacus.commailto:rcaldwell@gabacus.com -
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Abigthankstooursponsors:
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Thankyou!
http://www.causeshift.com
http://www.causeshift.com/http://www.causeshift.com/
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