beyond 140 characters: the new rules of twitter
Post on 02-Dec-2014
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TWITTER: TWO TENETS
TWITTER: TWO TENETS
TWITTER: TWO TENETS
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
TWITTER: TWO TENETS
IMAGE CARDS
VIDEO CARDS
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
PROMOTED TWEETS
PROMOTED TWEETS
•
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LIVE VS. DARK TWEETS
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TARGETING SPECTRUM
INTEREST TARGETING
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•
FOLLOWERS TARGETING
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KEYWORD CONTEXTUAL TARGETING
KEYWORD IN SEARCH TARGETING
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REMARKETING
TWITTER CARDS: INTRODUCTION
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TWITTER CARDS: INTRODUCTION
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CARD UNITS CAN
SEE UP TO 5X USER
ENGAGEMENT!
TWITTER CARDS: WEB CARD
THE ANATOMY OF A WEB CARD
TWITTER CARDS: LEAD GENERATION CARD
TWITTER CARDS: VIDEO PLAYER CARD
TWITTER CARDS: APP CARD
THE BUY CARD: COMING SOON
THE BUY CARD: COMING SOON
PRICING & MEASUREMENT
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PRICING & MEASUREMENT
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INCLUDES POST-
VIEW ATTRIBUTION!
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