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home and mobile 212.529.0075

e-mail dan.newmark@gmail.com

online portfolio www.newmarkav.com

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Please note: links in yellow will not work for this demo (option 2 downloads). If you have the bandwidth capacity, you can download the entire file containing all the modules with all links active (option 1 download).

MarketingFashion/Beauty Entertainment

Pharma

The essence

MECHANISM OF ANTIBODY GENERATIONMECHANISM OF ANTIBODY GENERATION

BloodBlood Skin/muscleSkin/muscle

Lymph nodeLymph nodeBone marrowBone marrow

NaïveB-cellsNaïveB-cells

3Plasma cellsPlasma cells

6MemoryB-cells

MemoryB-cells

Class switchlgM IgG

Class switchlgM IgG

54

DendriticcellDendriticcell

2

AntigenAntigen 1AntibodiesAntibodies

7

8

Structure and FunctionMolson Medical Informatics

March 2006

SITE INVESTIGATOR MEETINGSITE INVESTIGATOR MEETING

WELCOME THE REGISTRY

Peripheral Arterial DiseasePeripheral Arterial Disease

“ Rikelta is the 1st in class SSCI that transforms epilepsy treatment by setting an exacting and unparalleled new standard in seizure control…”

Positioning Rikelta to maximize potential

Procedure-driven

Technical

Cold

Short-term relationship

Big money practice

Products are

commodities

Perceptions: Surgeons

Epilepsy indication share of voice 2007

Carbatrol $xxx,xxx $xxx,xxx xxx%

Depakote $xxx,xxx $x -xxx%

Keppra $x,xxx,xxx $xxx,xxx -xx%

Lamictal $xxx,xxx $xxx,xxx x%

Topamax $x,xxx,xxx $x,xxx,xxx -xx%

Trileptal $xxx,xxx $x -xxx%

Lyrica $x,xxx,xxx $x,xxx,xxx -xx%

Zonegran $xx,xxx $x -xxx%

Total $xx,xxx,xxx $xx,xxx,xxx -xx%

Product Jan to Dec ‘06 Jan to Dec ‘07 % change

Keppraxx%$xxx,xxx

Carbatrolxx%$xxx,xxx

Lamictalxx%$xxx,xxx

Lyricaxx%$x,xxx,xxx

January – December 2007 (Epilepsy indication only):

Total: $x,xxx,xxx

From To

Commodity

Laptop

Shame

Culture

Lifestyle

Showcase

Everyday examples of disruptive brands

Convention

Oral health is of low priority to many veterinarians and dog owners.

Disruption

Oral health is more than just about teeth, it’s about protecting the overall health of the dog.

Vision

Dental health equals good health. Denterity provides the solution.

Creative Brief – Denterity

home & mobile 212.529.0075

e-maildan.newmark@gmail.com

visit me on the web…

www.NewmarkAV.com

www.NewmarkAV.com