best seo curse ppt
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About MeMy Name is Ravindra Reddy, Digital marketing trainer at SEO SKILLS Academy,
URL:https://www.seoskills.inBlog:http://www.alltechskills.comhttp://www.alltoptelugu.com
Email:ravi@seoskills.inMobile: +91 9866692647.
Basic Overview about SEO
Take a minute and see thisinfographic
SEO is 2 step Process it’s
Not Complicated
1. Optimization
2. Authority
Making sure that Google understands• What keywords you are targeting • What products and services you are offering or
selling• And where you are selling them.
What is Optimization?
Authority is Making sure that Google knows you have the best content for their users.
What is Authority ?
The History and Evolution of
Search.
Evolution of search engines
Search engines and directories are both tools people use to find information on theWeb.
The difference is in how they get and organize their information.
Search engines use little programs called spiders or bots that scour the Internet, follow links, and bring back this information to the search engine's index.
A web crawler (also known as a web spider r web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner.
This process is called Web crawling or spidering. Many legitimate sites, in particular search engines, use spidering as a means of providing up-to-date data
Crawling is the process performed by search engine crawler, when searching for relevant websites on the index. For instance, Google is constantly sending out "spiders" or "bots" which is a search engine's automatic navigator to discover which websites contain the most relevant information related to certain keywords
Crawling
An index is another name for the database used by a search engine. It contains information on all the websites the search engine was able to find. If a website is not in a search engine’s index, users will not be able to find it using that search engine. Search engines regularly update their indexes.
indexing
Source: http://www.searchmetrics.com
Web CrawlersFrom1995
Web CrawlersFrom1995
Lycos, Inc., is a search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites.
Infoseek was a popular search engine founded in 1994 by Steve Kirsch.
Infoseek was originally operated by the Infoseek Corporation, headquartered in Sunnyvale, California.
Infoseek was bought by The Walt Disney Company in 1998, and the technology was merged with that of the Disney-acquired Starwave to form the Go.com network. Since then it has been replaced with Yahoo! search and is no longer in use.
Infoseek
List of Other Search Engines
1996Game Changer Came?
Who is that? Any Idea’s
• Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California.
• Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock.
• They incorporated Google as a privately held company on September 4, 1998.
Founders of Google
Founders of Google
Good lesson for life .. And Success
Founders of GooglePage Ranking Algorithm by Google
Founders of Google
Lets See and Guess What ?
Key Functions in Search Engine Optimization
Watch on You tube
What Google Data Centers will Do?
3 Steps search Result Process Flow
See This Example.. (digital camera, iphone, Sublimation.
SEO VS Google Adwords
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keyword
What is Google Adwords?
What is the Reason behind?
Continuous enhancement of quality measurement
Continuous enhancement of quality measurement
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