best practices for creating professional facebook pages
Post on 05-Dec-2014
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Best Practices for Creating Professional
Facebook PagesApryl DeLancey
BLAZE PR@BlazePRTeam
@WomenLikeSports
Agenda
What are realistic goals – how to set them
What should my page look like?
How often should I post?
Setting Realistic Goals
Be careful comparing to others that are “wildly successful”
Focus on what you are trying to accomplish
Be honest with yourself about your budget and what contacts can do for you
What Should My Page Look Like?
Use your cover photo to tell a story
Make your timeline/milestones interesting (and part of your story)
Don’t “overproduce” everything – cell phone pictures work too
How Often Should I Post?
“Popular” with your inner circle does not translate to Facebook popularity
Old marketing rules don’t apply without the right context
Overshare = bored audience…so what!
Takeaways
Set realistic goals
Focus on quality
Give EVERYTHING the “so what” test
Questions?
adelancey@blazepr.com@BlazePRTeam
@WomenLikeSports
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