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3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011
Best MSc SCM Thesis
Introduction to the selection
process and the
nominations
Frederiksberg, DK
November 9th, 2011
Best MSc SCM
Thesis
Application oriented
Professiona-lism
Value adding for
SCM people
Innovative and risk taking
Global perspec-
tives
SCM powered by
X
11 November 2011 2
Best MSc SCM Thesis 2011 - Criteria relate in particular to application in practice and the ability to communicate
Practical relevance and consideration of benefits and costs/investments for practice.
Excellent communication of problems, case, models, results, etc.
Provides ideas, methods and inspiration to SCM people in their daily life.
New problems identified; new angles to known stuff; combines old stuff into new models and theories. Goes beyond mainstream SCM theory.
Reaches beyond a local phenomenon and has global reach.
The results from the thesis (X) will support companies to achieve increased competitiveness by leveraging their enhanced supply chain capabilities.
Title Author 1 Author 2 Supervisor Global Parts Supply Chain - Pricing of Standard Components at Tetra Pak Technical Service Katarzyna La Cour
Ewa Malgorzata Czapnik Juliana Hsuan Mikkola
Economical Optimal Lot Size Carsten Friis Dam Petter Rodø Michael Møller Mapping and identifying key characteristics of an agile supply chain - Analysis in how commercial service providers can contribute to supply chain efficiency in humanitarian aid logistics Gaute Berge Herbert Kotzab
Knowledge management in collaborative new product development
Ida Marie Habekost Sørensen Kim Sundtoft Hald
11 November 2011 3
And the nominated are…
3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011
“Global Parts Supply
Chain” - Pricing of Standard
Components at Tetra Pak
Technical Service
By Katarzyna La Cour and
Ewa Malgorzata Czapnik
Supervisor: Juliana Hsuan Mikkola Frederiksberg, DK
November 9th, 2011
Introduction
11 November 2011 2
• Global Parts Supply Chain
Unique Parts & Standard
Components
• Tetra Pak - Protects what's
good - packaging & processing
solutions
• Benchmark with two other
companies, B2B
• Market analysis
- three suppliers: Bosch
Rexroth, Sick, SKF
- on two EU markets: Poland
and Germany
Sorry…
• quotes directly from the
suppliers
• quotes for alternative products
with comparable specifications
• characteristics of HP supply
chain
• elements of Dell's pricing
model
Methodology and key findings
11 November 2011 3
• Representatives from
Central European Cluster
• GPSC Parts Pricing team –
Lund
Two different reactions to our key findings
11 November 2011 4
Netherlands
Belgium
Luxembourg
Germany
Poland
Switzerland
Austria
Hungary
Czech Rep.
Slovakia
Slovenia
Serbia
Macedonia
Montenegro
Albania
Croatia
Bosnia
Danube
Balkans
Netherlands
Belgium
Luxembourg
Germany
Poland
Switzerland
Austria
Hungary
Czech Rep.
Slovakia
Slovenia
Serbia
Macedonia
Montenegro
Albania
Croatia
Bosnia
Danube
Balkans
• Application oriented:
case study with a very specific objective and problem statement
based on a business environment
results were presented both to the representatives of the central Europe
cluster and TPTS
• Professionalism:
results presented in a clear, professional and straightforward way using
detailed visual effects
• Value adding for SCM people:
Positive feedback from the Central Europe cluster
all of the data gathered could be used directly in negotiations of the
contracts with suppliers
11 November 2011 5
Why our thesis should achieve the price for
best MSc. in SCM Master Thesis 2011
• Goes beyond mainstream SCM theory:
presenting supply chain from a little different perspective, working
“backwards”. We have looked at the price and determined what might cause
differences in the configuration of supply chain and suppliers relationships
• Global perspectives and exercise of enhanced supply chain
capabilities :
addressing the issues with EU competition law
introduces the concept of benchmarking as well as multiple supply chain
concepts from the leaders in the field
by conducting similar investigations, other companies can improve the
performance of their supply chain as well
11 November 2011 6
Why our thesis should achieve the price for
best MSc. in SCM Master Thesis 2011
3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011
“Mapping and
identifying key
characteristics of an
agile supply chain” - Analysis in how commercial
service providers can contribute
to supply chain efficiency in
humanitarian aid logistics ”
By Gaute Berge
Supervisor: Herbert Kotzab
Frederiksberg, DK
November 9th, 2011
• Purpose:
– A collaboration project between Wilh. Wilhelmsen Group, Everywhere
and BI Norwegian Business School called Contribute
– Intention of the thesis was to make a analysis of of the humanitarian aid
logistics (HAL) segment, where the aim was to address how commercial
service providers can provide value adding services to increase supply
chain performance
11 November 2011 2
Introduction
Thesis Summarized
• Inductive approach
• Analysis of the HAL segment
• Analysis of Wilh. Wilhelmsen’s business area
• Developing key characteristics
• Identifying how Wilh. Wilhelmsen can contribute to HAL by utilizing
their competitive advantage
• Challenges working in the HAL segment
– Humanitarian aid logistics: an agile environment
– High logistical cost and lack of resources
– Coordination issues, problems related to working in unfamiliar areas
and difficulties with immature IT systems
• How can Wilh. Wilhelmsen contribute?
– Extensive supply network at strategic regions worldwide
11 November 2011 4
Main conclusions
• Application Oriented
– Provides the reader with an overarching overview of the HAL segment
and the criteria's of what is needed to succeed
• Professionalism
– Wilh. Wilhelmsen used as a case study
– Key characteristics of HAL is matched towards Wilhelmsen’s business
area
• Value Adding
– Reference for companies that are seeking out information about
emergency relief and the criteria's the HAL segment demands
11 November 2011 5
Why the thesis should achieve the price for
best MSc. in SCM Master Thesis 2011
Why the thesis should achieve the price for
best MSc. in SCM Master Thesis 2011
• Innovative and risk taking
– Inductive approach to develop own conceptual framework
– Martin Christopher’s agile supply chain framework to illustrate the
match/mismatch of different segments
• Global Perspective
– Yes!
• Support for companies in achieving increased competitiveness by
leveraging their enhanced supply chain capabilities
– The thesis illustrates by using known theoretical frameworks how a
company can exploit their competitive advantage to penetrate the HAL
segment
3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011
“Knowledge
management in
collaborative new
product development” - Insights from three case studies
of early supplier involvement
By Ida Marie Habekost Sørensen
Supervisor: Kim Sundtoft Hald
Frederiksberg, DK
November 9th, 2011
11 November 2011 2
Introduction and Summary
• Background
– Innovation and new product development are knowledge intensive processes
– Knowledge is distributed along the supply chain in collaborative new product development
– Knowledge diffusion may potentially affect companies’ sustainable competitive advantage
• Research Question
How can knowledge management support supplier involvement in new product development and
what are the implications for the buying company’s sustained competitive advantage?
• Method (s)
– Literature review
– Multiple case study of three manufacturing companies in different industries with a declared
focus on innovation and new product development
• Framework
– Knowledge management as an intended strategy to support collaborative new product development
• Case studies
– Knowledge management functions at best as an emergent strategy to manage risk in collaborative new product development and at worst, collaborative new product development is not supported by any knowledge management initiatives with potentially negative implications for the the buying company’s sustained competitive advantage
• Common conclusion
– Gap between the theoretical potential and corporate reality
– Intended vs. emergent strategy
• Implications and perspectives
– Hands-on recommendations for companies to adopt a more strategic and proactive approach to knowledge sourcing
– Knowledge management is a relevant component in SCM to manage the extended enterprise
11 November 2011 3
Main conclusions
• Application oriented:
– Close collaboration with case companies
– Focus on implementation
• Professionalism:
– Own development of illustrations, models and frameworks
• Value adding for SCM people:
– Framework to organize internal collaboration
• Innovative and risk taking:
– Application of organizational theory to a supply chain problem
– Combines known areas of theory in a new framework
– Provoking recommendations ?
• Global perspectives:
– Relevance across industries
• SCM powered by X:
– Mutual benefits from knowledge exchange along the supply chain
11 November 2011 4
Why the thesis should achieve the price for
best MSc. in SCM Master Thesis 2011
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