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Powering Smarter Marketing

www.emailvision.com

Personalized & Real Time Customer Engagement for Magento Merchants

27th of February 2013

Neil Hamilton – PredictiveIntent Co-Founder Neil.Hamilton@emailvision.com

Peter Webster – Partner Manager pwebster@emailvision.com

Emailvision Solution

www.emailvision.com

Magento Integrations

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What You’ll Learn Today

● What is personalization?

● How it can help you make more money?

● What is customer engagement and how does it fit with personalization?

● Combining Customer Intelligence with personalization

● How to implement your personalization strategy using Magento?

www.emailvision.com

Emailvision

www.emailvision.com

What is Personalization?

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“We have 6.2 million customers, we

should have 6.2 million stores.”

Jeff Bezos, CEO, Amazon Inc. –1999.

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It’s about serving each person on a one to one basis using algorithms

and real time decision making

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Observation

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Profiling

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Relevant Alternatives

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RelevantUp-Sells

RelevantCross-Sells

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Higher AOV

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You can make more money by personalizing every visitor’s

journey

~15% Revenue

Uplift

30%+ Conversions

Formula = Behavior + Attributes

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Make Your SEO & PPC Go Further…

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Observation

Build & Leverage Dynamic Profiles

Profiling

Adapt Experience to Each Visitor

Adapt Merchandising on the Fly

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Relevant Suggestions

Enhance Category Conversions

Observation + Attribute Rules

Every Retailer has Different Needs

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Home Page

Impulse Purchases

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Continually Enhance Profiles

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Color - Green

Size = 10Gender

Buy = SKU 112/2211

Emailvision

www.emailvision.com

Personalized Customer Engagement

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“Pop in when you can, we’ve

got just the thing for you! Pete.”

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Personalized Product Recommendations in Emails

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● Transactional email● Cart abandonment● Site abandonment● Trigger lifecycle emails● Campaign email

Provide Alternatives…

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Provide Timely One to One Engagement…

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Emailvision

www.emailvision.com

Leverage Your Magento Data

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State = New York

Gender = Male

Size = Medium

Brand Preference = Gant

Accessible Customer Intelligence

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Identify & Target Customers Quickly

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Build Relevant Loyalty Programs

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● What defines a loyal customer?

● Easily identify them and remain engaged

Who Doesn’t Respond?

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● Identify those customers who simply don’t open or respond to opt in email

● Leverage their address, target them with physical printed promotions

Emailvision

www.emailvision.com

Implementing Your Personalized Customer Engagement Strategy

Using Magento

Start with Magento Connect

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Take Control with Your Native Templates

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Follow Best Practice

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● Try to show above the fold

● Ideally show 6 or less products

● Split test against existing block

● Use emotive wording● Provide “add to basket” capability● Show star ratings if possible

Set a Realistic Business Goal

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● Increase overall conversions?

● What is the dream %

● Increase revenue?

● What is the dream $ value

● Increase AOV

● What is the dream cart $ value

Use a Framework to Build Your Strategy

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To Summarize

● Personalization increases business efficiency

● Personalization increases revenue

● Personalization improves customer engagement

● Personalization is made easy thanks to Magento

www.emailvision.com

Upcoming Events

Imagine 2013Magento ConferenceLas Vegas, NVApril 8 - 10

eCommerce ForumMagento Seminar SeriesNew York, NYMarch 6

Contact Us for a FREE

Personalization Demo!Download our Personalization Datasheet for more

information

27th of February 2013

Neil Hamilton – PredictiveIntent Co-Founder Neil.Hamilton@emailvision.com

Peter Webster – Partner Manager pwebster@emailvision.com